Bottom line: Hootsuite pricing starts at $99 per user/month when billed annually. The price goes up to $399 per user/month for Advanced, while Enterprise pricing is custom. There is also a 14-day free trial, and you do not need a credit card to start it.
This Hootsuite pricing guide looks beyond the number on the pricing page. We’ll break down the current Hootsuite plans, show what they can cost as your team grows, and help you decide if Hootsuite is worth the money in 2026.
But there is one thing you should know before picking a Hootsuite plan: You are paying per user.
So, if you have a team of five people, you are not looking at a $99 monthly bill. Your cost can be much higher.
Hootsuite Pricing at a Glance
Here is the quick answer if you just want to see the numbers.
Hootsuite plan | Starting price | Users | Social accounts | Best for |
Standard | $99/user/month | 1+ | Up to 10 | Individuals and small teams |
Professional | $199/user/month | 1+ | Unlimited | Growing teams |
Advanced | $399/user/month | 1+ | Unlimited | Teams that need approvals and workflows |
Enterprise | Custom | Custom | Unlimited | Large organizations |
Important: Always check the current Hootsuite pricing before renewing or changing plans.
Hootsuite displays these prices based on annual billing, and applicable taxes are not included. Monthly billing is also available for Standard, Professional, and Advanced.
So, the Hootsuite price can look very different depending on your plan and team size. For example, one person on Standard would pay: $99/month
But five users on the same plan would cost:
$99 × 5 = $495/month
And that is before taxes.
This is why looking only at the starting price can give you the wrong idea about the real Hootsuite cost per month.
The $99 Price Tag Is Only the Starting Point
Hootsuite Standard is the entry-level paid plan. It is made for people and small teams that want to manage their social media from one place. You can manage up to 10 social accounts, schedule unlimited posts, reply to messages from one inbox, create AI content, and track your social performance.
That is a lot for one dashboard. But there is a catch.
The $99 price is per user. So if you add another person, the cost goes up.
What does that look like?
One user costs $99/month, but five users bring the cost to $495/month. With 10 users, you would pay $990/month. This is why it’s important to look at the full team cost, not just Hootsuite’s starting price.
That makes the Hootsuite subscription cost much easier to understand.
Next to Read: Free Hootsuite Plan is No More! Check SocialBu.Why Did Hootsuite Change Its Pricing?
Hootsuite’s pricing has not stayed the same over the years. Older pricing guides may show a Professional plan, Team plan, and Enterprise plan.
The current setup is different: Hootsuite now lists Standard, Professional, Advanced, and Enterprise, with paid plans priced per user.
So, what caused the change?
Hootsuite does not appear to have published one simple reason for the pricing changes. But the new plan structure makes one thing clear: the plans are built around different levels of work and team needs.
Hootsuite Plans: What Do You Get for Your Money?
The main difference between Hootsuite plans is not just the number of social accounts you can manage. It is how much teamwork, automation, reporting, and control you need.
So, which Hootsuite plan makes sense for you? Let’s make it simple.
Standard: Good If You Just Want to Get Social Media Done
Price: $99/user/month when billed annually
Good fit: A small business or solo social media manager.
Think twice if: You have more than 10 social accounts or need advanced team approvals.
Standard is Hootsuite’s entry-level plan. You can manage up to 10 social accounts from one calendar. You also get unlimited scheduled posts, AI tools for creating posts and images, one social inbox, and basic brand and competitor monitoring.
For example:
If you manage a brand’s Facebook, Instagram, LinkedIn, TikTok, and X accounts, Standard may be enough. But there is one thing to watch.
Standard only gives you 10 social accounts.
If you manage more than that, you will need to move up to Professional.
Next to read: If you’re weighing whether that per-seat cost is worth it, our best free social media scheduler roundup shows what you get without paying per user.Professional: More Accounts, More Automation
Price: $199/user/month when billed annually
Good fit: A growing marketing team managing many social profiles.
Think twice if: You mainly need simple scheduling and basic analytics.
Professional is for teams that have more social accounts and more work to handle. The big jump here is unlimited social accounts.
You also get tools that can automate some of your daily work. Hootsuite includes automated inbox replies and workflows, social trend forecasting for up to 90 days, and custom performance reports. This plan makes more sense if you manage many social profiles, work with several brands, or want to automate repeated tasks.
But remember the price is per user.
So two users would cost about $398/month on Professional. Five users would cost about $995/month.
That is where Hootsuite pricing can start to feel very different from the number you first see on the pricing page.
Next to Read: Later Pricing Plans Explained: Free vs Paid FeaturesAdvanced: When Social Media Becomes a Team Sport
Price: $399/user/month when billed annually
Good fit: Larger teams with several people creating, reviewing, approving, and replying to social content.
Think twice if: You are a small team that only needs a social media scheduler.
Advanced is where Hootsuite adds more tools for teams. You get everything in Professional, plus tools for content approvals, assigning messages to team members, team collaboration, and customer care.
Think about a simple agency workflow. A writer creates a post. A designer adds the image. A manager checks it. A client approves it. Then someone publishes it.
Advanced is built to help manage this kind of process in one place. But if you are the only person handling your social media, you probably do not need to pay for all of this.
The price difference is big:
- One Standard user: $99/month
- One Professional user: $199/month
- One Advanced user: $399/month
So Advanced costs four times as much as Standard for one user. That does not mean Advanced is bad value. It means you should make sure you will actually use the extra tools before paying for them.
Interesting Read: Social Media Management Pricing in 2026: A Complete BreakdownEnterprise: For Bigger Organizations
There is no simple Hootsuite Enterprise pricing number on the public pricing page. Instead, Hootsuite uses custom pricing based on each organization’s needs.
Enterprise adds tools for large organizations, including advanced analytics, advanced listening, compliance tools, and other enterprise features.
So if you are searching for a single Hootsuite enterprise pricing figure, you will not find one. You need to contact Hootsuite for a quote.
Next to read: Enterprise pricing isn’t unique to Hootsuite. See how another per-seat enterprise tool compares in our Sprinklr Pricing Enterprise Costs & Hidden Fees in 2026.But What Happened to the Hootsuite Team Plan?
If you have read older Hootsuite pricing guides, you may notice something missing: The Team plan.
Older articles may still show Team as one of the Hootsuite pricing tiers. The current Hootsuite pricing page no longer lists the Team plan. It now shows Standard, Professional, Advanced, and Enterprise. The current plans are sold by user or seat.
What Are Real Hootsuite Users Saying About the Price?
The numbers tell one story. User reviews add another.
Hootsuite has a 4.3/5 rating from more than 7,000 reviews on G2. Users often praise its scheduling, ease of use, and ability to manage many social accounts from one place. But pricing is also a common complaint, especially for smaller teams.
As of one 2026 review, a verified Hootsuite user says:
We use Hootsuite to manage multiple clients’ social media platforms in one place, and specifically adds that ‘the pricing can push some people out of using Hootsuite.’
Another 2026 reviewer on G2 said:
The main drawback for me is the pricing. While Hootsuite offers powerful features, the subscription cost can be quite high for individuals, small businesses, and organizations in regions where currencies are weaker against the US dollar.
So the takeaway is pretty simple:
People like what Hootsuite can do. The bigger question is whether you need enough of those features to justify the price. And that is where Hootsuite pricing gets interesting.
The Hootsuite Price Isn’t the Whole Story
Hootsuite’s starting price is only part of the cost. As your team grows, you may pay more for extra users and higher plans. That is why it helps to compare the total cost, not just the price shown on the first plan.
That is where the real Hootsuite cost starts to matter.
Hootsuite Hidden Costs Can Make Your Bill Grow
Hootsuite does not simply add random fees to your bill. The bigger issue is that your needs can push you toward a higher plan.
Here are the main things to watch:
- More users: Hootsuite’s main paid plans use per-user pricing.
- More social accounts: Standard supports up to 10 accounts, while Professional supports unlimited accounts.
- More team tools: Advanced adds approvals, message routing, and other team features.
- Enterprise needs: Large companies need custom Enterprise pricing.
- Other tools: You may still need separate tools for parts of your workflow.
So when checking the Hootsuite price, don’t only ask: ‘How much is the plan?’
Ask: ‘How much will my whole team need to pay?’
A $99 Plan Can Turn Into a $495 Bill
Let’s give you a reality check. Imagine you run a small agency with five people who need access to Hootsuite.
On Standard:
$99 × 5 users = $495/month.
That is $5,940 per year before taxes.
On Professional:
$199 × 5 = $995/month
That is $11,940 per year.
On Advanced:
$399 × 5 = $1,995/month
That is almost $24,000 per year.
The point is not that Hootsuite is always too expensive. The point is that the starting price does not tell you the full story. Your Hootsuite cost per month depends on how many people use it and which plan your team needs.
What Happens When You Add More Clients in Hootsuite?
You may start with 3 team members, 5 clients, and 15 social accounts.
But a year later, you may have: 5 team members, 10 clients, 30+ social accounts, client approvals, weekly reports, and daily publishing. Your workload grows. Your software costs can grow too. That is why agencies should look at total cost of ownership.
Interesting Read: Social Media Agency Pricing Guide: What to Charge Clients in 2026?Agency Pricing Breakdown
Instead of hopping from one pricing page to another to compare different tools, we’ve put them side by side here. This way, you can quickly see what each tool costs and choose what works best for your agency.
Hootsuite vs SocialBu: Which Pricing Model Makes More Sense?
This is where the difference gets interesting. Hootsuite’s main paid plans charge per user.
SocialBu uses a different model. You pick a plan based mainly on the number of social accounts, posts, teams, and features you need. Its current plans include Free, Starter, Growth, and Agency.
Tool | Starting price | Pricing model | Best for |
Hootsuite | $99/user/month | Per user | Teams needing advanced social tools |
SocialBu | $29/month | Fixed plan | Small teams and growing businesses |
SocialBu Growth | $79/month | Fixed plan | Growing teams |
SocialBu agency | $199/month | Fixed plan | Agencies and larger teams |
SocialBu pricing plans include: Starter, which includes up to 6 social accounts; Growth, which supports up to 20 accounts and 5 teams; and Agency, which supports up to 50 accounts and 20 teams.
Interesting, right? That creates a very different cost model.
For example, a five-person agency using Hootsuite Standard would pay about $495/month.
SocialBu’s Agency plan is currently $199/month and includes up to 50 social accounts and 20 teams. So if your main goal is to manage multiple clients and team members without paying for each user, the pricing difference is worth considering.
You can also explore these Hootsuite alternatives to see how SocialBu compares in more detail.Hootsuite vs Competitors: Is There a Cheaper Way?
Hootsuite is not the only social media management tool. And each tool uses a different way to set its price.
More tools. More choices. More pricing models.
With more tools fighting for your budget, pricing matters more than ever.
The good news? You have more options to compare.
Data sourced from: Grand View Research
For example:
- Hootsuite: Mainly charges per user on its paid plans.
- SocialBu: Uses fixed plans based on accounts, posts, teams, and features.
- Buffer: Charges based on the number of social channels you manage.
- Metricool: Uses plans based on brands and offers some paid add-ons.
- Later: Uses social sets and users.
This is why you should not compare tools by their starting price alone. A $20 tool can cost more once you add the features you need. A $99 tool may be worth it if it covers everything your team uses.
The better question is: ‘What will I pay for the setup I actually need?’
Tired of paying more every time your team grows?
If Hootsuite’s per-user pricing is becoming expensive, SocialBu offers a fixed-plan approach that supports multiple social accounts and teams.
Hootsuite vs Buffer Pricing: A Quick Example
Let’s say you manage 10 social channels. Buffer pricing is based on a per-channel model. Its Essentials and Team plans charge based on the number of channels you connect.
Hootsuite works differently. Its Standard plan starts at $99 per user/month, while Professional starts at $199 per user/month. So the two tools can look very different once you add more channels or team members.
That is why Buffer vs Hootsuite pricing is worth comparing based on your actual setup.
What About Metricool?
Metricool is another popular tool to compare with Hootsuite.
Metricool pricing is based more on the brands you manage, rather than charging for every user as Hootsuite does. It also offers different plans and add-ons, so the final cost depends on what you need.
That makes Hootsuite vs competitors cost a little harder to compare than it first seems. One tool may include a feature in the main plan. Another may charge extra for it.
If you are also considering other tools, you can compare Hootsuite with Metricool in this Metricool vs Hootsuite comparison.The TCO (Total Cost of Ownership ) Check: Calculate Your Real Hootsuite Cost
Say you have 5 people who need access to Standard. Instead of doing the math yourself, here’s the quick breakdown:
💰 Your Hootsuite Cost Check
Plan price
$99/user/month
Team size
5 users
Monthly cost
$495
Yearly cost
$5,940
Before taxes, add-ons, or other tools your team may need.
And this is why checking your full cost matters. More users, a higher plan, or extra tools can quickly push that number up.
The simple rule: Don’t just look at the plan price. Look at what your whole team will pay.
And that brings us to the big question.
So, Is Hootsuite Worth It in 2026?
Hootsuite can be worth the price if you need advanced social media tools, team workflows, reporting, and listening. But if you mainly need scheduling, analytics, and simple teamwork, you may find cheaper tools that do the job.
If you are paying hundreds of dollars every month for tools your team barely touches, that is not great value. So before you sign up, let’s look at the final things that can affect your Hootsuite cost.
Still confused? Read this guide to make a more informed decision: ‘Social Media Management for Agencies: Pricing, Workflows, and Tools (2026 Guide).’Try Hootsuite’s Free Trial Before You Pay
Not sure if Hootsuite is right for you? You can try it first.
Hootsuite currently offers a 14-day free trial for its paid plans. You do not need a credit card to start the trial.
That makes the trial a good chance to test the things you actually need. Don’t just click around for five minutes. Try to use Hootsuite. That will give you a much better idea of whether the Hootsuite subscription cost is worth it.
If Hootsuite doesn’t fit your budget, it’s worth checking out these 17 affordable social media management tools reviewed in 2026 to see what else is out there.How Much Can You Save with Hootsuite Nonprofit Pricing?
If you run a nonprofit, you may not have to pay the full Hootsuite price. Hootsuite’s HootGiving program offers nonprofits discounts of up to 60% on Standard, Professional, and Advanced plans.
The current nonprofit prices shown by Hootsuite are:
Plan | Regular price | Nonprofit price |
Standard | $99/user/month | $39/user/month |
Professional | $199/user/month | $79/user/month |
Advanced | $399/user/month | $159/user/month |
These prices are based on annual billing and do not include applicable taxes. Hootsuite says eligible nonprofits can apply directly or through TechSoup. So if you qualify, Hootsuite nonprofit pricing can make a big difference to your budget.
Is Hootsuite Worth It for Small Businesses?
Sometimes. Roughly 23.3% of small businesses cite a limited budget as their single biggest marketing challenge.
If you only need to schedule posts and check basic results, Hootsuite may give you more than you need. Standard already includes scheduling, analytics, AI tools, inbox features, and monitoring.
But at $99 per user/month, it is not a small monthly cost for a solo business.
If the answer is yes, go for it. If not, it’s worth scanning a list of the best social media scheduling tools built with solo users and small budgets in mind.
Is Hootsuite Worth It for Agencies?
This is a little different. Agencies often need more than just scheduling.
They may need multiple client accounts, team access, content approvals, client reports, social listening, and competitor tracking. Hootsuite can handle these needs. But the per-user pricing matters.
For smaller agencies, a tool with fixed pricing may offer better value. For larger agencies that need Hootsuite’s advanced tools, the higher price may be easier to justify.
If you need more options, here’s a list of 11+ best social media management tools for agencies in 2026 worth checking out.
Hootsuite vs SocialBu: Which One Is Better for Your Budget?
If Hootsuite’s per-user pricing is making you stop and think, SocialBu is worth a look. SocialBu uses a different pricing model.
Its current paid plans start at $29/month, with Growth at $79/month and Agency at $199/month. Annual billing lowers the effective monthly price further. The Agency plan supports up to 50 social accounts and 20 teams.
Hootsuite has stronger enterprise-level tools for large organizations, especially around advanced listening, analytics, security, and large team workflows.
So the better choice depends on what your team needs.
Want to see what makes SocialBu different? Check out these 7 SocialBu features you’ll want to know about.Final Verdict: Should You Pay for Hootsuite?
Hootsuite is a powerful tool. But powerful does not always mean worth the price for everyone.
The best Hootsuite plan is not the one with the most features. It is the one that gives you what you need without making you pay for things you never use. And if Hootsuite’s price does not fit your budget, there are plenty of Hootsuite alternatives worth checking.
FAQs
Q: How much does Hootsuite cost in 2026?
A: Hootsuite pricing starts at $99 per user/month for Standard when billed annually. Professional costs $199 per user/month, while Advanced costs $399 per user/month. Enterprise has custom pricing.
Q: What are Hootsuite’s current pricing plans?
A: Hootsuite currently has four main plans: Standard, Professional, Advanced, and Enterprise. The Standard plan is for basic social media management, while the higher plans add more accounts, automation, team tools, analytics, and enterprise features.
Q: Does Hootsuite have a free plan?
A: No. Hootsuite does not currently offer a permanent free plan. It offers a 14-day free trial for its paid plans, and you do not need a credit card to start.
Q: What happened to Hootsuite’s Team plan?
A: The Team plan is no longer listed in Hootsuite’s current pricing structure. The current plans are Standard, Professional, Advanced, and Enterprise
Q: How much does Hootsuite Enterprise cost?
A: Hootsuite does not list a fixed Enterprise price. Enterprise pricing is custom, so you need to contact Hootsuite for a quote based on your organization’s needs.
Q: Does Hootsuite offer nonprofit discounts?
A: Yes. Hootsuite offers nonprofit discounts of up to 60% through its HootGiving program. Eligible nonprofits can get discounted Standard, Professional, or Advanced plans.
Q: Is Hootsuite pricing per user or per account?
A: Hootsuite’s paid plans use per-user pricing. Each person who needs access uses a seat, so your bill can grow as you add team members.
Q: What are Hootsuite’s hidden costs?
A: Adding more users means paying for more seats, and growing teams may need a higher plan. You should also include the cost of any other tools your team still needs when calculating your total cost.
Q: Is Hootsuite worth the price?
A: It can be worth it for teams that need advanced analytics, social listening, approvals, automation, and team workflows. For smaller teams that mainly need scheduling and basic analytics, a cheaper tool may offer better value.
Q: What is a cheaper alternative to Hootsuite?
A: SocialBu is one option to consider. Its current plans start at $29/month, with Growth at $79/month and Agency at $199/month. The Agency plan supports up to 50 social accounts and 20 teams.
