Metricool Pricing Plans Explained: Is It Worth Your Money?

Metricool pricing starts at $25/month for the Starter plan and $67/month for the Advanced plan when billed monthly. Metricool uses brand-based pricing. So, your total cost increases as you add more brands and some advanced features, such as X/Twitter, advanced analytics, and hashtag tracking. 

In this guide, we’ll break down the current Metricool pricing plans, what each tier includes, the additional costs to watch for, and what Metricool can really cost as your business or agency grows. 

We’ll also compare its pricing with other social media management tools like SocialBu to help you decide whether it’s worth the investment. 

Metricool Pricing Plans at a Glance

Metricool offers four main plans: 

• Free
• Starter
• Advanced
• Custom

The paid plans use brand-based pricing, so the monthly cost increases as you add more brands/profiles. Here’s a quick overview of the current Metricool plans and pricing:

Note: X/Twitter requires a paid add-on. Advanced Analytics is available with a paid add-on; Advanced and Custom plans include access for the first 15 days.

How Does Metricool’s Per-Brand Pricing Model Work?

Metricool uses a brand-based pricing model, which means the price you pay depends on how many brands you manage. Each brand includes the social profiles you manage for that business.

For example, under each brand, you can manage 1 social profile for the supported social media networks, so your cost can increase as you add more clients or brands.

That makes the starting price useful, but it doesn’t always reflect your actual Metricool cost. 

Depending on your business needs, you may also need to pay extra for features such as X/Twitter access, Advanced Analytics, or Hashtag Tracker. For agencies, these additional costs can make a noticeable difference to the final monthly bill.

So the starting price isn’t always your final monthly cost.

Next, we’ll break down each Metricool pricing plan to see exactly what’s included, what the limits are, and when upgrading makes sense.

What Does Metricool’s Free Plan Include?

Metricool’s Free plan is perfect for solo creators, individuals, and small businesses. It offers basic features and is best for testing the platform. 

Here is what is included in Metricool’s Free plan: 

• 1 brand (means 1 profile per supported platform)
• Schedule 20 posts per month
• 30 days of analytics history
• 5 fixed competitor profiles
• Access to an AI social media assistant (5 credits per brand/month)
• Unlimited RSS feed 
• Metricool MCP
• Basic inbox management 

However, the Free plan does not include:

• LinkedIn or X/Twitter
• PDF/PPT reports
• Advanced analytics
• Team features
• SmartLinks
• Looker Studio
• Canva add-ons

Is Metricool’s Free Plan Enough?

For a solo creator or a small business managing a single brand with modest publishing needs, the Free plan may be sufficient. But brands that want to grow their social media presence will outgrow the 20-posts-per-month limit. 

Moreover, if you need deep analytics history, additional brands, or reporting, you’ll likely need to upgrade to a paid plan.

Metricool’s Paid Plans: What Does Each Plan Have to Offer?

As soon as you outgrow the Free plan, you can upgrade to any of the 3 paid plans Metricool offers as per your business needs and budget. 

But the questions are the following: 

Are Metricool paid plans scalable enough? 

Or worth trying? 

Let’s figure out what each of Metricool’s paid plans offers. 

1. Metricool Starter Plan

Here’s what you get in the Starter plan:

• Up to 5 or 10 brands, depending on the price tier you choose
• Unlimited content publishing
• Up to 100 competitor profile analyses 
• LinkedIn publishing and analytics
• Unlimited analytics history
• PDF and PPT reports
• Multiple Metricool SmartLinks (Link-in-bio)
• Canva, Adobe Express, and Google Drive integrations
• Access to the X/Twitter add-on
• Access to the Advanced Analytics add-on
• Add trending music to TikTok posts (Business accounts)
• AI social media assistant 

So, the Starter plan is a useful upgrade from the Free plan if you’re managing multiple profiles or need full reporting and analytics. 

However, team access, workflow approvals, and custom report templates are completely missing. 

Some advanced capabilities still cost extra, which we’ll cover in the Metricool add-ons and extra costs section.

2. Metricool Advanced Plan

Here’s what the Metricool Advanced plan offers you:

• All the available features in the Starter plan 
• 15, 25, or 50 brands, depending on the pricing tier
• Team and client management
• User roles and permissions             
• Post-approval workflows                         
• Complete X/Twitter analytics                                        
• Customizable report templates                                          
• Looker Studio and Zapier integration                                      
• API access through supported integrations                                             
• Advanced competitor analysis                                                
• Metricool API (Zapier, Make, and MCP)                                    
• AI social media assistance                                                                             

These are pretty solid features if you’re managing multiple clients or brands. You can set up team roles and workflow approvals, collaborate with clients, and get advanced analytics and custom report templates. 

However, it’s worth calculating your actual monthly cost before upgrading, especially if you also need X/Twitter or Advanced Analytics add-ons.

3. Metricool Custom Plan (Let’s Talk)

If you manage 50+ brands and need a highly customized setup, the Metricool Custom plan is just for you. 

You can customize it according to your business needs and get custom integrations, personalized solutions, and a white-label version of Metricool. Pricing is customized based on your requirements.

Here’s what is included in the Custom plan:

• Everything included in the Advanced plan
• A custom number of brands
• White-labeling reporting
• Dedicated account manager
• Advanced API access
• Unlimited team members
• Custom AI assistant credits
• Custom business integrations
• Custom publication times
• Full team collaboration

Read more: Can’t afford the extra add-ons for social media analytics? Check out the 7 Metricool Alternatives for Social Media Analytics. 

What Extra Costs Should You Consider With Metricool?

The plan price isn’t always the full cost of Metricool. 

Some features are available as paid add-ons, and applicable VAT may also be added to your final bill.

Here are extra hidden add-ons you must look for when evaluating Metricool pricing for your business: 

These add-ons can make a noticeable difference to your total Metricool subscription cost. So, keep your monthly budget calculations sorted when comparing Metricool plans.

Now, let’s look at what Metricool really costs for an agency when you combine the base plan with the extras you may actually need.

How Much Does Metricool Really Cost for an Agency?

The advertised “from” price isn’t necessarily the final Metricool cost you, as an agency, have to pay. Pricing increases as the number of brands you manage increases. 

Moreover, features such as X/Twitter, hashtag tracking, and Advanced Analytics add more than the advertised price to your monthly bill. And your total cost of ownership grows as you scale. 

What Would 10 Brands Cost?

Suppose you, as an agency owner, manage 10 brands, need advanced analytics, and connect one X account.

With monthly billing, the calculation looks like this:

That works out to approximately $804/year, before applicable VAT. The price keeps increasing as you add more brands and social profiles, and when you need Instagram or X/Twitter hashtag tracking. 

This is why looking beyond the advertised starting price matters when comparing Metricool pricing plans.

What Happens as You Add More Brands?

Metricool’s brand-based pricing means your costs can increase as your client portfolio grows:

• 5 brands: $25/month
• 10 brands: $45/month
• 15 brands: $67/month
• 25 brands: $107/month
• 50 brands: $210/month

And that’s before any applicable add-ons. For an agency, the difference between managing 10 and 50 brands can therefore be significant.

The takeaway is simple: Metricool can be reasonably priced, but it’s not worth it for agencies managing multiple clients on a budget.

Calculate the plan and add-ons you actually need rather than relying on the “from” price tag.

But for smaller, growing agencies, the per-brand pricing model and add-ons that lock certain advanced features behind higher-tier plans are unsustainable. 

What you need is a reliable social media management tool that offers fixed pricing plans, no hidden or extra add-ons, and feature availability on lower plans too. Such a reliable option to try is SocialBu. 

Let’s look at how Metricool’s pricing plans stack against SocialBu’s.

How Do Metricool Pricing Plans Compare With SocialBu Pricing?

Metricool uses brand-based pricing with extra add-ons. 

SocialBu, an all-in-one social media management and automation tool, uses fixed pricing plans with no extra add-ons.

You choose a plan based on the number of social accounts you need, the number of posts, team capacity, and the level of features you require. 

SocialBu currently offers 4 pricing plans: 

1. Free
2. Starter
3. Growth
4. Agency 

If you’re comparing Metricool vs. SocialBu for your agency or growing business needs, the headline price only tells part of the story. 

The number of accounts, team members, automation needs, and paid add-ons can change your actual monthly cost.

Let’s look at the pricing plans for both tools.

Metricool vs SocialBu: Pricing at a Glance

Metricool and SocialBu both cover the essentials for managing social media, but they take different approaches. 

Metricool offers a per-brand pricing model with extra add-ons, while SocialBu offers a fixed pricing model with no extra add-ons, with features available from the standard plan.

Read more: How to Schedule Multiple Client Posts Using SocialBu’s Calendar View

Here is what SocialBu’s pricing plans offer: 

Metricool Advanced vs. SocialBu Growth: What’s the Real Cost?

Let’s compare the Metricool Advanced and SocialBu Growth plans to see which one offers agencies the most value for their social media management needs. 

Both are popular choices for growing teams, but their pricing models and included features differ.

Metricool Advanced starts at $67/month for 15 brands, billed monthly.

If you add Advanced Analytics ($36/month) and one X/Twitter account ($10/month), your monthly cost can reach the following:

Without X/Twitter, you’d pay $103/month with Advanced Analytics. Applicable VAT can increase the final cost.

SocialBu Growth costs $79/month with monthly billing or $66/month annually. It supports up to 20 social accounts and offers:

• Advanced analytics
• AI-powered automation
• Content curation
• Bulk scheduling
• RSS feed automation
• Social listening
• Team collaboration
• Social inbox
• Post approvals
• AI-powered social media tools

For agencies: Metricool Advanced offers stronger brand-based analytics and reporting, but its add-ons can unpredictably increase the total cost. 

SocialBu Growth offers more agency-focused workflow features, making its pricing easier to predict as your client workload grows.

Final Verdict: Is Metricool’s Subscription Worth Your Money?

Metricool can be a good choice if you manage a limited number of brands. Its Free and Starter plans cover the essentials, while Advanced offers team management, approvals, and deeper reporting.

However, choose SocialBu if you want fixed pricing plans with no extra add-ons. With it, you can manage clients’ accounts through automation, bulk scheduling, RSS feeds, content curation, team collaboration, approvals, and agency workflows on a single platform.

What’s the Best Next Step?

Don’t choose Metricool or SocialBu based on the starting price alone. 

List the brands, accounts, team members, publishing volume, automation, reporting, and add-ons you actually need, then compare the total monthly cost.

If Metricool’s add-ons or brand-based pricing start pushing your budget higher, try SocialBu. And experience for yourself how its agency-focused workflow gives you more of what you need in one plan.

Sign up for the 7-day free trial now. 

Frequently Asked Questions

Q: How much does Metricool cost per month?

A: Metricool pricing starts at $0/month for the Free plan. Paid plans start at $25/month for Starter and $67/month for Advanced with monthly billing. Annual billing starts at $20 and $53, respectively. 

Q: Does Metricool charge extra for connecting X (Twitter)?

A: Yes. The Metricool X/Twitter add-on costs $10/month per connected account for new customers, separate from your main subscription. Existing customers who had the add-on before July 2026 may still have the previous $5/month legacy rate.

Q: What happens if I need more than one Metricool brand?

A: You’ll need a paid Metricool pricing plan because the Free plan is limited to one brand. Starter supports up to 10 brands, while Advanced supports up to 50, with the price increasing as you add more brands. 

Q: Does Metricool offer a discount for annual billing?

A: Yes. Metricool offers up to 24% in savings with annual billing, though the exact discount depends on your plan and the number of brands. Annual billing also means you pay for the subscription upfront rather than month to month.

Q: Can I get a refund if my Metricool subscription auto-renews?

A: No, Metricool’s current refund policy states that automatic monthly or annual renewals aren’t eligible for refunds. However, you can request a refund of the first subscription payment within the 15-day eligibility period.

Q: Does Metricool’s pricing include VAT?

A: No. Metricool prices don’t include applicable VAT. The final amount depends on the applicable taxes in your location and is calculated at checkout.