The Best Time to Post on TikTok in 2025 [New Insights]

TikTok has emerged as one of the most popular social media platforms, with over 2 billion active users worldwide sharing everything from dance challenges to life hacks every single day.

But here is the obstacle–not all posts get the attention they deserve, and one key factor that can make or break your success is timing.

Posting at the right time can significantly boost your brand engagement, increase reach, and even give you a shot at going viral.

In this blog, we have given a cheat sheet of the best times to post on TikTok. Keep reading to explore how this timing varies based on your audience, content type, and region.

We will also share tips on using tools like SocialBu to help you schedule posts at the perfect moment to maximize your impact.

What are the Best Times to Post on TikTok?

The best time to post on TikTok is Monday, with key times to target between 6 AM, 10 AM, 3 PM, and 10 PM. To find out the ideal posting times for different days of the week, we analyzed 1000+ accounts. Here is what we found. 

The weekdays, particularly Monday to Wednesday, are generally the days of highest engagement on TikTok. Saturday also sees significant engagement on the platform and is usually a day when TikTok audiences are most likely to interact with new content.

Best Time to Post on TikTok Monday

🕰️ The best times to post on TikTok on Monday are 6 AM, 10 AM, and 10 PM.

Users generally spend the early morning hours commuting to work or school. This is why posting at around 6 AM on the platform will get you higher TikTok views.

Another spike happens at 10 AM, during morning breaks, and again at 10 PM, when users wind down for the night. 

Best Time to Post on TikTok Tuesday

🕰️ The best times to post on TikTok on Tuesday are 9 AM, 2 PM, and 4 PM. 

Users don’t have time to check their TikTok feeds during working hours. So, posting during those hours won’t get you much engagement. But don’t forget about the early morning commute hours, i.e., 9 AM, and mid-day break hours, like 2 AM. 

Best Time to Post on TikTok Wednesday

🕰️ The best times to post on TikTok on Wednesday are 7 AM, 8 AM, and 11 PM. 

Wednesday is generally a neglected day of the week, don’t you agree? Well, it is when it comes to TikTok. Very few people tend to post on this day. While collecting data for the best times to post on TikTok, we noticed that many of the most followed influencers on TikTok don’t post on this day. 

If you plan to post on the platform on Wednesday and get maximum reach for your TikTok ads, 11 PM might be a good time for you, as some night owls might be scrolling through the platform at this time.

Best Time to Post on TikTok Thursday

🕰️ The best times to post on TikTok on Thursday are 12 PM, 7 PM, and 9 PM. 

As the weekend nears, Thursdays generally see an increase in TikTok activity. This is because most professionals are typically done with a significant part of their workload and have some free time to scroll through their TikTok feeds.

Best Time to Post on TikTok Friday

🕰️ The best times to post on TikTok on Friday are 5 AM, 1 PM, and 3 PM. 

When posting on Friday, it’s best to stick to the afternoon hours, like 1 PM and 3 PM, as users generally switch to their weekend mood by this time. Early morning posts at 5 AM can engage users in different time zones, while afternoon posts at 1 PM and 3 PM capture users during lunch and pre-weekend planning.

Best Time to Post on TikTok Saturday

🕰️ The best times to post on TikTok on Saturday are 11 AM, 7 PM, and 8 PM.

Saturdays are one of the best days for engagement on TikTok, with spikes in the morning around 11 AM and again in the evening between 7 and 8 PM.

Best Time to Post on Sunday

🕰️ The best times to post on TikTok on Sunday are 7 AM, 8 AM, and 4 PM.

Sundays generally see strong engagement earlier, with peaks at 7 to 8 AM and 4 PM. This makes it a great time to post to reach users before they start winding down for the week ahead.

Sunday is a common day to post on TikTok for one of the most loved TikTok influencer, Kimberly Loaiza.

Best Days to Post on TikTok

We conducted a series of experiments to find out the best days to post on TikTok. For this, we analysed around 1000+ accounts by posting on different days and time slots to track when our videos received the most engagement. 

While Mondays are typically seen as slow days on social media, we found that TikTok users were particularly active early in the week, likely looking for a distraction from their routines.

In addition to our findings, we followed some of TikTok’s top influencers to observe their posting patterns.  

We also conducted a survey by sharing a Google form with TikTok users, asking them about their preferred posting and browsing days.

The majority of respondents mentioned that Monday and Saturday are their top posting days, resembling the patterns we observed in our primary research.

Other studies, like those from Later.com and Hootsuite, also show that user activity spikes on weekends and mid-week, further supporting our findings. So, while Tuesday, Thursday, and Saturday are popular, Monday is surprisingly strong for engagement, too.

TikTok’s Growing User Base and Engagement Over the Years (2019 – 2024)

TikTok has taken the world by storm, and its user base growth from 2019 to 2024 showcases its unstoppable momentum. In 2019, TikTok had 653 million users—a figure that skyrocketed to over 2 billion by 2024. This exponential rise highlights its widespread appeal across demographics.

Here’s a breakdown of its journey.

TikTok’s meteoric rise from 653 million users in 2019 to over 2 billion in 2024 speaks volumes about its popularity and influence.

Pair that with an increase in average daily engagement from 52 minutes to an impressive 100 minutes, and it’s clear that TikTok isn’t just a platform—it’s a cultural powerhouse.

This steady growth highlights the immense potential TikTok offers to creators and brands alike. As more users join and spend more time engaging with content, finding the best time to post becomes crucial.

Posting at optimal times ensures your videos appear when your audience is most active, helping you secure your spot in this highly competitive space.

Best Time to Post on TikTok by Country

Knowing when your audience is active is crucial to maximizing your TikTok engagement, especially if you have a global following. Through TikTok analytics, you can track which countries and cities your audience belongs to under the ‘Top Countries’ and ‘Top Cities’ sections, showing the percentage of users from each region.

We conducted research by recording a TikTok video and posting it on different days and at various time slots. After analyzing the engagement rates, we found that Italy, Mexico, and South Sudan were the top countries where our content performed best.

Here is a breakdown of the best time to post on TikTok in different countries for you.

Best Time to Post on TikTok in the USA

🕰️ The best time to post on TikTok in the USA is 6 AM to 10 AM EST on Tuesday, Thursday and Saturday. 

This means that most users in the region spend their day early or browse during their commute, making early morning hours the right posting time.

Best Time to Post on TikTok in the UK

🕰️ The best time to post on TikTok in the UK is 7 AM to 10 AM GMT on Monday, Wednesday and Friday.

TikTok is popular with younger audiences in the United Kingdom, particularly those aged 13-24, who tend to be more active in the morning before school or work.

Best Time TikTok in Australia

🌏 In Australia, The best times to post on TikTok are 6 AM to 9 AM AEDT on Thursday, Friday and Sunday. 

As Australians generally have busy schedules, they only get time to check the app during their early morning work commutes, which makes it ideal to post within the mentioned window.

Best Time to Post on TikTok in Canada

🌏 The best time to post on TikTok in Canada is 6 AM to 9 AM on Wednesday, Saturday and Sunday. 

Posting between the times mentioned above in Canada is generally effective, as it can catch people’s attention during their morning commute to work or school.

Best Time to Post on TikTok in India

🌏 The best time to post on TikTok in India is 10 AM to 12 PM on Monday, Friday and Sunday. 

As 50.2% of this user base consists of teenagers and youngsters aged 18 to 24, it’s best to schedule your posts according to their schedules.

Best Time to Post on TikTok in Europe

🌏 The best time to post on TikTok in Europe is 9 AM to 12 PM on Tuesday, Thursday, and Friday. 

With TikTok’s user base spread across multiple countries, this time window effectively reaches audiences in various European regions.

Best Time to Post on TikTok in the Philippines

🌏 The best time to post on TikTok in the Philippines is 8 AM to 11 AM on Monday, Wednesday, and Saturday. 

Filipinos are among the most active social media users globally, with 86.75 million identities now participating in social media.

This makes early morning hours a good posting window to reach them when they are free.

Best Time to Post on TikTok in Germany

🌏 The best time to post on TikTok in Germany is 9 AM to 12 PM on Tuesday, Thursday, and Friday. 

In Germany, posting between 8 AM and 12 PM CET captures the morning routines of users, particularly younger ones under 30, who are more likely to engage with TikTok during their commutes or morning breaks.

Best Time to Post on TikTok in South Africa

🌏 The best time to post on TikTok in South Africa is 8 AM to 10 AM on Wednesday, Frida,y and Sunday. 

This is when most users are commuting to work or just looking for a distraction to start their day fresh.

Best Time to Post on TikTok in New Zealand

🌏 In New Zealand, the optimal posting window for TikTok is 7 AM to 9 AM on Monday, Thursday, and Saturday. 

This time aligns with the younger TikTok demographic, which is more likely to engage with content before their day begins.

Best Time to Post on TikTok in Singapore

🌏 The best time to post on TikTok in Singapore is 9 AM to 12 PM on Tuesday, Friday, and Sunday. 

Posting between the given time is effective in Singapore, where almost 9 in 10 (88.7%) of the social media crowd use the platforms for entertainment purposes.

Best Time to Post on TikTok in Italy

🌏 In Italy, the best time to post on TikTok is between 9 AM and 11 AM on Monday, Thursday, and Saturday. 

Mid-morning sees a spike in engagement, especially during commutes in urban areas.

Best Time to Post on TikTok in Mexic

🌏 Posting in Mexico is most effective between 10 AM to 12 PM on Wednesday, Friday and Sunday. 

Most people between the ages of 16 and 24 are generally employed or working professionals. This means they only get time to use TikTok and other social media handles during their mid-morning breaks, which is a good time to post TikTok videos.

Best Time to Post on TikTok in South Sudan

📆 The best time to post on TikTok in South Sudan is 8 AM to 11 AM on Monday, Thursday and Saturday. 

Posting between this time ensures your content reaches users when internet connectivity is most substantial, particularly in urban regions where TikTok use is growing.

Best Times to Post on TikTok by Industry

Scheduling your TikTok posts during certain time slots can dramatically improve engagement as it increases your chances of reaching more users. Regarding TikTok, different industries have unique peak times when their audiences are most active.

Restaurants

People tend to search for new dining options during lunch breaks, especially on weekends. Posting between 9 AM and noon, especially on Fridays and Saturdays, aligns with these habits.

Photographers

Photography relies on visual appeal, and evenings are when users are more relaxed and browse creative content. This is why it’s always a good idea to post such content on either a Sunday when users are free or a Monday when they are looking for some distraction from work.

Musicians & Artists

Music and art fans are usually more active after work or school as that’s when they generally get some time to work on their creative side. Thursdays and Fridays are popular for sharing new music or art as users prepare for the weekend.

Fashion

Early morning posts perform well for fashion, as users often check trends before starting their day. According to recent research findings, Wednesday and Thursday maintain consistent online shopping activity, which makes them ideal for fashion-related content to influence the masses.

Educational Institutions

Students tend to check social media in the late afternoon and after school hours, and around 63% of them prefer TikTok for entertainment. Monday and Thursday align well with academic schedules, where users generally seek educational content after class.

Lawyers

Early morning posts (before 9 AM) are effective for professionals like lawyers, who usually check social media before work. Posting on Mondays and Tuesdays is preferred, as professionals are usually all geared up for the rest of the week.

Healthcare Professionals

Medical professionals are generally quite occupied with their busy schedules and only get time to check their social media early in the day before starting work. Wednesday and Friday mornings are particularly good as the workload is relatively low.

Gamers

Gamers are most active during late-night hours, particularly on weekends. A study by ScienceDirect highlights how this habit of playing games at night is associated with depression symptoms, but that’s a discussion for another time.

How Often Should You Post on TikTok?

Posting consistency is one of the most important factors for success on TikTok. TikTok recommends posting 1 to 4 times per day to keep your audience engaged and maintain visibility on the platform.

This frequency helps ensure that your content reaches different segments of your audience at various times, optimizing engagement across time zones and daily peak times.

SocialInsider conducted a study comparing TikTok to Instagram Reels and YouTube shorts, i.e., Instagram reels vs. TikTok. Two interesting points emerge from the report. 

Furthermore, we observed the posting routines of several prominent TikTok creators, and one consistent pattern emerged is regular and frequent posting. Creators like Kimberly Loaiza and Addison Rae demonstrate the power of posting consistently.

These influencers recognize that consistent, high-quality content helps keep their audience engaged and increases their chances of being featured on the For You page. It even boosts TikTok followers.

All this research and data suggest that there is no definite posting frequency for you to stick to when it comes to TikTok. However, it’s always good to post only 1 to 4 times, as suggested by the platform in the beginning, and then determine your posting schedule as you progress.

Content Type and Its Impact on Posting Times on TikTok

TikTok’s diverse user base engages with a variety of content, and the type of content you post can significantly impact your engagement. Different content types appeal to different audience segments, which implies your posting times should align with your target audience’s behavior patterns.

Here’s a deeper look at how content type impacts the best time to post on TikTok.

Entertainment and Challenges

Evenings (6 PM to 9 PM) and weekends are ideal for entertainment content, as users are more likely to browse TikTok during their leisure time.

Educational Content

When users actively seek valuable or informative content, educational content performs better on weekday mornings (8 AM to 12 PM). Mondays and Thursdays tend to work best for educational content, as these are days when people are more focused and seeking productivity.

Behind-the-scenes (BTS) and Storytelling

On weekdays, late afternoon or early evening (4 PM to 7 PM) generally works best for behind-the-scenes content. Wednesdays and Fridays tend to have higher engagement for this type of content.

Product Reviews and Unboxing

Early afternoons (1 PM to 3 PM) are ideal, as this is when users tend to browse for new products or recommendations. Thursdays and Fridays see the highest engagement for product-related content.

Fitness and Health

Early mornings (6 AM to 9 AM) or late evenings (7 PM to 10 PM) are the best times for fitness content, aligning with when people are preparing for or finishing their day. Mondays and Wednesdays see peak engagement for fitness-related posts.

Fashion and Beauty

Fashion haul videos, makeup tutorials, and skincare routines are huge on TikTok. These types of videos typically resonate with younger audiences interested in trends and aesthetics. Late afternoons and evenings (3 PM to 6 PM) are optimal for fashion and beauty content.

Music and Performance

Evenings (7 PM to 10 PM) are the best times for posting music-related content, as users are more relaxed and entertainment-seeking during these hours. Saturdays and Sundays work best for music videos, especially with trending hashtags or challenges.

How To Find the Best Time to Post on TikTok for Your Audience?

Now that you know the best times to post on TikTok and what days will get you maximum engagement, you may think you have enough information to get started on the platform. Well, not really!

For you to be able to gain maximum engagement on the platform, it’s crucial to understand where your audience belongs and determine what times work best for you based on their location, age, and other dynamics.

Here is what you need to do to find the best time to post on TikTok for your audience.

Step 1: Switch to a TikTok Business Account

If you want to access TikTok analytics, you first have to ensure you’ve switched to a business account. These are the steps you need to follow to do this.

1. Open TikTok and go to your profile.
2. Tap the three lines (menu) in the top right corner.
3. Select Settings and Privacy > Manage account.
4. Tap Switch to Business Account and follow the prompts.

Step 2: Use TikTok’s Analytics for Audience Insights

Once you have a business account, TikTok Analytics provides crucial data, such as your followers’ activity patterns, demographics, and top-performing content. This data helps you determine the best times to post for your specific audience.

To access TikTok analytics data on your profile, here is what you need to do.

1. From your profile, tap the menu (three lines) in the top right.
2. Select Business Suite and head to the Analytics section.
3. Now select the Overview section to check the overall engagement of your videos.
4. If you want to find your audience demographics, go to the Audience section.

Using SocialBu to Schedule TikTok Posts at the Best Times

SocialBu is an excellent tool for scheduling TikTok posts at the most optimal times to ensure your content reaches the maximum number of viewers, even when you aren’t available to post manually. Here’s how it helps you manage your posting and scheduling strategy efficiently.

Schedule Posts in Advance

One of SocialBu’s most powerful features is the ability to schedule posts ahead of time. This means you can create your TikTok content whenever convenient and then set it to go live when your audience is most active—even if you’re unavailable.

Here is how you can schedule a post on SocialBu.

1. Link your SocialBu account to your TikTok profile.

2. Click on the button “New Post” in the top right corner.

3. Create a caption for the post and include hashtags. Additionally, you may press “Attach Media” to add a media file and select “Show Preview” to see the post on TikTok.

4. Select when you wish to schedule your post, then hit save.

Managing Your TikTok Content Calendar

SocialBu comes with a content calendar, which helps maintain a consistent posting schedule and ensures long-term planning.

1. Open the Calendar tab on SocialBu’s dashboard.
   This feature displays all your scheduled posts at a glance.
2. View and manage your TikTok and other platform posts in one place.
3. Drag and drop scheduled posts to adjust your timeline easily.
4. Add placeholders or drafts for upcoming content ideas.
   Stay ahead by planning your content pipeline effectively.
5. Check for posting gaps and ensure consistency in your schedule.

Analyze Your TikTok Content Performance

SocialBu provides data-driven insights about your audience’s activity. The tool analyzes when your followers are most engaged or how much engagement your videos have received, which allows you to pick the best times to post on TikTok.

You can even see the top-performing posts to find out which content works best for you. Here is how you can view the performance analytics of your TikTok posts using SocialBu.

1. Login to your SocialBu account.
2. Select “Analyze” on the left pane.
3. Choose “Content” from the drop-down menu to view your TikTok posts’ engagement or content performance.
4. You can view your Publishing behaviour and find out what percentage of your posts are images, texts, or videos.
5. In the Content option, you can scroll down to find how well your hashtags are performing under the “Hashtag Analysis” section. You can use TikTok hashtag generators available online to find the ones that help you trend on the platform.
6. Under the “Top Posts”, you can see the posts that are performing best.

Final Verdict!

Knowing the best time to post on TikTok can really boost your video’s success. With 23.56 million videos posted on the platform every day, your content needs to stand out. Timing is crucial for increasing your visibility and getting your videos in front of the right people at the right time.

You can even use tools like SocialBu to be more consistent with your posting schedules and capture your audience’s attention when they are most active. This way, you can ensure that your videos get seen by more people, and you get more views and likes on TikTok.

So, why not give it a try? Start testing different posting times and let SocialBu help you schedule your videos at the perfect moment. You could be one step away from your next viral video!

FAQs

Q: Should I Post Every Day on TikTok?

It’s not a bad idea to post every day on TikTok, as many content creators on the platform are known for their consistent posting schedule. However, TikTok favors accounts that make at least 1 to 4 posts per day. So, if this is something you can do every day, go for it.

Q: How to Go Viral on TikTok?

To go viral on TikTok, it’s important to keep up with the latest trends, use trending and relevant hashtags under your videos, post consistently and at the right times, and interact with your followers and with other users and posts.

Q: Which Pakistani TikTok Account Is Most Followed?

Jannat Mirza is the most followed creator on TikTok, with more than 24.3 million followers, followed by Kanwal Aftab, who has 19.7 million followers on the platform.

Q: What Is the Best Time Length for a TikTok Post?

The TikTok videos ideal length is considered anywhere between 21 seconds to 34 seconds.