With the increasing popularity of social media and the growing number of social media platforms, it can become tough to manage it all, especially if you regularly use social media platforms. This is why using one of the best social media management tools is essential now.
Social media management tools help you stay consistent by letting you schedule your future posts. This way, you get a lot of content planned and save yourself from a hassle.
This article will tell you all about the top 20+ social media management tools, so keep on reading!
What is Social Media Management?
Social media management is the process of managing your social media profiles. It involves creating, analyzing, and scheduling content that you want to post.
Managing social media also includes engaging and interacting with your followers. You can use tools, services, and social media managers to oversee your social media management. Social media management goes beyond just posting updates to your social media profiles.
It also includes engaging with your audience and looking for new opportunities to increase your reach and visibility. It is a way to find your target audience and perfectly engage with them.
Why is Social Media Management Important?
Social media management is vital for several reasons. Firstly, it creates brand awareness and increases a brand’s loyal customers, so it is essential for businesses. It saves a lot of time and hassle by letting you schedule your future content.
It also gives you a visual of what your feed will look like after the uploads. A significant benefit of social media management tools is that they help you be consistent on all your social platforms. It ultimately helps you increase & retain your followers seamlessly.
By using the analytics offered by social media management tools, you’ll be able to understand what type of content works best for you and when your followers are the most active.
By posting on the relevant observed timings, you’ll get the maximum engagement, increasing your social media presence.
20+ Top Social Media Management Tools + Services
Here are 20+ top social media management tools and services;
1. SocialBu 
SocialBu is one of the best tools for social media management, focusing on reducing the time users spend on social media activities. It allows users to schedule and publish content across all their social networks in one place regardless of the number of social media profiles managed.
All the messages from the users’ social media accounts are available in the app and can be replied to. Users can also comment and create posts for all their networks, eliminating the need to switch between multiple apps.
This tool also offers advanced features and is very easy to use. It is a perfect solution to improve your social media presence and maximize your results as well. This tool is at the top of our list because of the advanced features it offers.
Features
- Post scheduling
- Analytics
- Bulk scheduling
- Multiple account management
- Social Calendar
- Post approvals
- Post preview
- Social media monitoring
- Advanced analytics
- Social Inbox
- Hashtag suggestions
- Post insights
- Location tagging
- Automate messages and replies
- Dynamic Automation
- Customer support
- Custom queues
Starting Price
SocialBu pricing starts at $8.00 per user per month. There is a free version available as well.
G2 Ratings: 4.4/5
Supported Platforms
- Google My Business
Pros
- It’s a one-stop solution where you may access a wide range of features on one platform
- Less frequent barriers as compared to other social media scheduling tools.
- Easy to use and can manage multiple accounts at once
- The dynamic automation feature of SocialBu is a unique feature that is very helpful and is not offered by any other tool. With this feature, you can easily automate tedious tasks.
- Easy to integrate other social media channels.
- It has certain unique features, such as Twitter threads and Instagram stories scheduling ( directly ), post rescheduling, and many more.
Cons
- Unable to post the varying text of two platforms at once.
2. Onlypult
Onlypult is an easy-to-use platform. Not only does the publishing tool help users plan and schedule postings, it also provides a builder for creating multilink, a monitor to track Twitter and YouTube comments, and multistreaming to broadcast simultaneously across multiple platforms.
With the publishing tool, users can schedule posts on 14 social media platforms, messengers and blogs. One of the most important features is analytics for business accounts on Instagram. It allows setting up the parameters for analysis the way you need. You can send automatic reports to colleagues or clients weekly or monthly.
Another feature worth mentioning is the team for a joint workflow on the platform. You can assign roles and open access to the necessary accounts in social networks.
Onlypult can be interesting either in terms of the intuitive interface of the publishing tool or additional features that you won’t have to look for anywhere else. The free trial period with access to all features is 7 days.
Features
- Managing several accounts
- Bulk scheduling
- Multi-crossposting
- Advanced Analytics for Instagram
- Instagram Stories Scheduling
- Best time to post on Instagram
- Planner
- Photo and video editor
- Stock media library
- Teamwork
- Reports
- Hashtag library
- Social media monitoring
- Link in bio service
- Multistreaming
Supported Social Media Networks
- Google My Business
- YouTube
- TikTok
- Tumblr
- WordPress
- Telegram
- Medium
Available For: Web, iOS, and Android.
Starting Price
$25 per month with a 7-day free trial.
3. Birdeye
Birdeye Social AI is a powerful 360° social media management platform designed to empower local businesses. Supported by BirdAI, Birdeye’s AI engine, the tool simplifies content creation, enhances engagement, and provides valuable insights. Whether managing a single location or a multi-location business, you can tailor content to suit your industry and customers, and improve your social media reputation.
Another feature that makes Birdeye Social AI one of the popular AI-first social platforms for local businesses is its AI-powered suggestions for the optimal times to publish your social content, helping you maximize your reach and engagement.
Features
- Centralized management of all social profiles.
- Visual calendar for scheduling posts.
- AI-generated engaging content.
- Pre-approved content library.
- Automated content approval.
- Real-time monitoring of comments.
- Detailed performance tracking.
- Royalty-free image library and AI image generation.
- Easy image editing within the platform.
- Google Business Profile integration.
- Team collaboration on content.
- Instant notifications for engagements.
Starting Price: It has a 30-day free trial available.
G2 Ratings: 4.7/5
Supported Platforms
- Google Business Profile
- YouTube
- Apple Place Cards
Pros
- Manage all social accounts from a centralized dashboard.
- Get engaging AI suggestions tailored to content for a specific audience.
- Optimize social media strategy with relevant performance metrics.
- Collaborate, review, and approve content with automated approvals in real time.
- Access an in-house library of approved social posts available to all locations.
- Use AI to reply to all DMs and comments.
- Unlimited free users.
- Pricing based on number of business locations vs. social accounts or users.
Cons
- It may not be ideal for B2B, eCommerce, and other location-agnostic businesses.
- The platform’s comprehensive feature set may require some time to learn and implement.
4. Later
With Later, scheduling social media posts is very easy. You can use the drag-and-drop feature and your week’s worth of posts are ready to be published. It means you can select any photo or video you like and drag it to the required date on the calendar. The photo/video will be scheduled.
You can schedule carousels also. You can use the hashtag suggestions feature to find suitable hashtags for your posts. Also, you can save these hashtags. These can be posted or scheduled as the first comment to your posts. Later supports the team working by allowing you to create teams and sharing your ideas among them. All this makes Later one of the best social media management tools.
Later helps streamline your social media strategy so you can set yourself up for more sales and success. Their features focus on visual scheduling, media management, marketing, and analytics.
Features
- Social media scheduling
- Content calendar
- Report Customizability
- Social Sets Included
- Additional Social Sets
- Visual Instagram Planner
- Unlimited Media
- Linkedin. bio
- Instagram Analytics
- Instagram Stories Scheduling
- Hashtag Suggestions
- Paid campaign tracking
Starting Price: $15/month. A free plan is available.
G2 Rating: 4.7/5
Supported Platforms
- TikTok
Pros
- Easy to use
- Analytics options available
- Instagram story scheduling in advance.
- Tools functionality develops relevant content.
- Multiple users in one account.
- Both free and paid plans are offered.
Cons
- More focused on Facebook and Twitter
- Placeholder images
5. Buffer
Buffer is the all-you-need social media management tool. It is one of the most known social media management tools in the industry. It is a tool that has helped many businesses to reach a valid market.
Buffer offers many social media management services like publishing, analytics, and engagement. The customers who have used Buffer love it for its quick and intuitive results. Other than that, you can get great assistance from publishing, engaging, team collaboration, and analytics during social media campaigns.
Features
- RSS feeds connectivity.
- Informative social analytics.
- Multiple posts and tweets.
- Social profile sharing.
- Analytics and insights.
- Profile management.
- Multi-media format sharing.
- Agency/business planning.
- 2-step account login
- Customized scheduling
- iOS and Android support
- Team collaboration (via administrator rights)
Starting Price: $6/month (per social channel)
G2 rating: 8.1/10
Supported Platforms
Pros
- Easily organize content for social media.
- Easy posting without being online.
- Share content on multiple social media sites with one click.
- Affordable price.
- Analyze post-performance.
Cons
- Limited when tagging users.
- Reconnects accounts often.
- Posting videos is problematic.
- Low-performance UX.
6. Buzzsumo
With Buzzsumo, you can easily find the content that works best for you on social media. You can use the content insights offered by this awesome tool to generate ideas, design high-performing content, monitor your performance, and identify influencers.
With this tool, you can easily find new keywords, trending stories, customer questions, and content success, all while monitoring what’s most important to your brand.
This tool is trusted by millions of marketers who rely on it to reveal the truth about what content works for them and what doesn’t. So, you know that it is a reliable tool.
Features
- Comments and trends tracking
- Influencer identification
- Research and analytics feature
- Content analysis
- Find Twitter Influencers
- Set Up Real-Time Monitoring
Starting Price: $99/month
G2 Rating: 4.5/5
Supported Platforms
- Youtube
Pros
- Monitors for client PR placements and notifies via email and Slack alerts
- Helps us research potential journalists writing about the relevant topics
- Displays trending web and social content clearly
- Find influencers and build relationships.
- BuzzSumo helps build backlinks.
- Excellent search.
Cons
- Customer support is not satisfactory.
- Lots of notifications.
- Pricey.
- Robust SEO tools.
7. Hootsuite
Hootsuite is a one-stop solution for all your social media management needs, constituting one reason for making it popular among businesses. It is estimated that about 18 million people use it. You can grow your followers quickly by producing quality content that delights your audience and reaches more people.
This tool enables a person to run ads, create content and schedule it on different social media channels. Hootsuite’s ability to monitor multiple accounts makes bulk social media postings and scheduling possible. You can save a lot of your time by scheduling posts across all your social networks in just a few clicks.
It has a clear interface, convenient support, and an effective array of analytics features.
Features
- Scheduling
- Content curation
- Automatic scheduling,
- Social media monitoring,
- Performance reporting,
- Basic task management
- Analytics
- Monitoring
- Team management
Starting Price: $18,000 for 5 users with approximately $1,800 per additional user.
G2 Rating: 4.1/5
Supported Platforms
Pros
- The point-and-click interface creates immediate posts.
- Publishing posts to multiple networks at once.
- Easy and quick to create and launch campaigns.
- Monitoring post-performance and trends.
Cons
- Custom URL shorteners are a little pricey
- Sometimes there are no Facebook reviews
- Users are often not able to use the same post to set up multiple tweets.
8. Mention
Mention is a simple and valuable social media tracking and monitoring tool. This tool enables brands and agencies to monitor the web, listen to their audience, and manage social media. You can quickly locate important conversations.
It lets you see who’s making references to you or your company, or any topic, for that matter. It finds user-generated content from across different social networks, enabling you to search and analyze it all in one place. You can also uncover trends with the help of this tool.
Features
- Post scheduling
- Automatic tagging
- Tags and smart folders
- Scheduled reports
- Social media monitoring
- Social media listening
- Insights
- Keyword monitoring
- Shared dashboard
Starting Price: $29/ month. A free plan is also available.
G2 Rating: 4.3/5
Supported Platforms
Pros
- Easy to use dashboard.
- Filters and Boolean Search are optional.
- Mention has a simple interface and is very easy to navigate.
- Tracks brand mentions across the web.
Cons
- Prices are not always affordable.
- Poor third-party integration.
- No Facebook monitoring.
9. Zapier
Zapier is an easy automation tool. It moves information between your web apps automatically, so you can focus on your most important work and save a lot of time and hassle. This tool helps you automate repetitive tasks between two or more apps and no code is necessary.
With the help of this tool, you can connect to social media apps that you use every day. By connecting the apps you use every day, to automate your work, you can be more productive.
Features
- Application management
- Database support
- Email management
- Social media integration
- Start Workflows from Any App
- Finish Routine Tasks Automatically
- Simple, Fill-In-The-Blank Setup
Starting Price: $29.99/ month
G2 Rating: 4.5/5
Supported Apps (For Integration)
- Slack
- Quickbooks
- Google sheets
- Google Docs, etc.
Pros
- Easy to set up
- Automation rules are easy to create and deploy.
- It is very reliable.
- Works with a majority of big apps like Gmail, etc.
- Connect software.
- Comprehensive list of modern available apps
Cons
- More competitive pricing.
- No visual display of the zaps.
- Integration with basic Gmail accounts has been downgraded.
10. eClincher
Eclincher is one of the best social media management tools. It comes with a lot of amazing features including auto-posting, advanced publishing, recycled content, content curation, and analytics reporting to name a few.
You can effortlessly schedule your posts on multiple social platforms, profiles, and pages with this tool. It offers a visual calendar as well which helps you plan, create, and schedule your content with ease.
After scheduling your content, you can publish it with smart queues. This will save you time and boost your social media engagement. You can also bulk upload and schedule media files from an Excel file or a CSV. You can also monitor what’s happening on social media, using keywords and hashtags with this tool.
From posts to results, eclincher’s user-friendly platform helps businesses grow their audiences and manage their brand reputation on multiple social networks.
Features
- Social media scheduling
- Social media monitoring
- Analytics
- Campaign management
- Activity tracking
- Automated publishing
- Brand tracking
- Competitor monitoring
- Visual calendar
- Smart queues
- RSS feeds
- Bulk uploads
- Link shortener and tracking
- Image libraries
Starting Price: $59/month
G2 Rating: 4.7/5
Supported Platforms
- YouTube
- TikTok
Pros
- Calculate social media ROI with metrics that matter
- Make company decisions faster with the real-time performance of all your social efforts.
- Monitor your brand reputation with ease
- Increases productivity
- Unified social inbox
- Bulk uploading and scheduling
- Drag and drop option.
Cons
- It needs improvement in its dashboard.
- Customer support should be more responsive and professional.
11. Sprout Social
Sprout Social is a social media management system with functionality for multiple-person teams and a focus on engagement, publishing, and analytics. It is a powerful, all-in-one social media management tool.
This tool is a simple yet efficient tool. It saves your time and makes managing social media accounts easy. You can overcome publishing obstacles and automate time-consuming tasks easily with Sprout.
Other than that, you can design your publishing strategy and maintain oversight from a central hub. Also, you can easily organize posts across profiles, networks, and campaigns utilizing its visualized calendar to support long-term strategy.
With the social inbox offered by Sprout, you can unify your social accounts into a single stream to view incoming messages, foster conversations, and respond to your followers quickly.
Features
- Monitoring
- Social media scheduling
- Analytics
- Social inbox
- Conversation history
- Collision detection
- Ad comment moderation
- Keyword and hashtag monitoring
- Message tagging
- Helpdesk integration
- Team reports
- Engagement reports
Starting Price: $89/ month
G2 Rating: 4.3/5
Supported Platforms
- YouTube
Pros
- Reporting is easy to manage and interpret.
- Content scheduling is intuitive and efficient.
- Customer service is prompt and thorough.
- Great stats/metrics reporting.
- The landscape system is a plus.
- Perfect statistical system.
Cons
- Small bugs in the post-scheduling interface can be frustrating.
- Automatic weekly mini-reports are not very useful.
- The dashboard is a bit clunky and could be further refined.
12. Agora pulse
AgoraPulse is a leading social media management platform that enables agencies, businesses, and marketers to manage all their social media messages, schedule & publish content, identify key influencers, monitor social channels, and get stunning reports, all in one easy-to-use dashboard.
It is a social media management tool designed to help you stay organized and manage your social media effortlessly. This tool is used by 31,000+ social media managers daily, which proves that it is indeed one of the best tools available.
It is especially great for agencies as 3,000+ agencies use it daily. It is loaded with powerful features and is very easy to use as well. You can stop disrupting your day every time you need to publish content with the social media scheduling feature of agora pulse.
Features
- Scheduling
- Social inbox
- Analytics
- Unified calendar
- Bulk scheduling
- Social media monitoring
- Shared calendars
- Listening searches
- Facebook ROI calculator
- Team reports
- Customer report
- Facebook competitor reports
Starting Price: $99/month
G2 Rating: 4.5/5
Supported Platforms
- YouTube
Pros
- Easy-to-use and visually appealing web interface.
- Assigning posts for approval is easy.
- Excellent for centralized monitoring and messaging.
- Quick to duplicate and edit any posts.
- Full reporting can also be customized.
Cons
- User limitations–the shared calendar would be greater without limitation
13. Sendible
Sendible is a social media marketing platform that allows individuals, agencies, and small businesses to engage with their audience across multiple channels at any time. Sendible’s powerful analytics allows users to track and monitor the success of their social media marketing efforts and ROI.
With Sendible, you can effortlessly collaborate with your clients and teams to plan, measure, and most successful content on every social media platform. This tool is trusted by more than 20,000 agencies, brand managers, and marketers.
You can get dynamic insights from your social data with this tool. You can also generate in-depth reports for Facebook, Twitter, Instagram, LinkedIn, and more.
Features
- Instagram post and story scheduling
- Bulk scheduling
- Social media monitoring
- Advanced analytics
- Location tagging
- Automate messages and replies
- Vibrant automation
- Customer support
- Custom queues
- Social Inbox
- Direct posting
- Quick reports
- Hashtag suggestions
- Post insights
Starting Price: $29/ month
G2 Rating: 4.5/5
Supported Platforms
- Google My Business
Pros
- Schedule and queue social media posts across multiple platforms.
- Real-time interactions with the audience.
- Identifying brand influencers and monitoring mentions is easy.
- Campaign performance insights are very helpful.
Cons
- Not being able to pick the thumbnail on the video.
- Lack of tagging features.
- Constant reconnecting of profiles.
14. Adespresso
AdEspresso is the easiest and most intuitive Facebook Ads Management and Optimization Tool. Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
Features
- Onboard management
- Campaign approval
- Automated promotion of Facebook posts
- Automatic optimization
- Tag-based aggregated reporting
- Customized performance triggers
- Manage
- Analyze
- Collaborate
- Learn
Starting Price: $49/month
G2 Rating: 3.3/5
Supported Platforms
- Google My Business
Pros
- Create a campaign on multiple channels.
- Quick Tracking and Management.
- Building professional PDF reports is easy.
- Easy synchronization.
Cons
- It may take some time for newbies to understand the services offered by the platform.
- Some customers are not completely satisfied with AdEspresso’s customer service.
15. Coschedule
CoSchedule is a great tool to organize your social media marketing in one place. This tool emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress allows brands to publish and push content to social media simultaneously.
Additionally, CoSchedule provides a comprehensive “Top Content Report,” which documents social shares and engagement. It is a fantastic feature for content creators looking to figure out which pieces resonate most with readers.
As a family of agile marketing products, CoSchedule serves more than 45,000+ marketers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.
As one of the top leading software providers on the Inc. 5000 list and a company featured in “Gartner’s Magic Quadrant for Content Marketing Platforms”, CoSchedule is the fastest-growing solution for mid-market and enterprise companies seeking a unified marketing platform.
Unlike other social media scheduling tools, CoSchedule primarily focuses on content versus solely social performance. Features such as the “ReQueue” bucket allow teams to recycle and schedule their best messages automatically. It results in more fresh content in your brand’s feed faster.
Features
- Marketing Calendar
- Analytics
- Scheduling
- Social campaign reports
- Profile reports
- Automation
- Campaign planning and management
- Bulk uploading
- ReQueue
- Real-time marketing calendar
- Social network reports
Starting Price: $29/month
G2 Rating: 4.4/5
Supported Platforms
Pros
- Automation of team workflows
- Team progress tracking
- Provides an easy-to-look-at view of your content calendar.
- Allows you to schedule content across multiple platforms within one location.
Cons
- Underrated intuitiveness.
- Low promotion of scheduled posts.
16. Social pilot
SocialPilot is an amazing social media scheduling and marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers, and any individuals who want to increase their social media presence effectively.
The interface is easy to navigate, albeit not as slick or intuitive as its high-end rivals. Tools such as the content curator are also very useful for time-restricted teams that need to find new content to post every day. This tool is really helpful, especially for professionals and businesses.
The account set-up process is straightforward and easy to use as well. Overall, it is a cost-effective, comprehensive social media scheduler and manager.
Features
- Social media scheduling
- Social media calendar
- Bulk scheduling
- Content curation
- RSS feeds automation
- Browser extension
- Client management
- Team management
- Social inbox
- Analytics
Starting Price: $30/month
G2 Rating: 4.5/5
Supported Platforms
- Google My Business
- VK.com
- TikTok
- Tumblr
Pros
- Save time by Scheduling your posts on 9 social media platforms
- Acts as a single interface for all social networks.
- Provides in-depth social media analytics.
- Provides powerful collaboration features to teams.
- Creation, curation, scheduling and publishing posts are easy.
- You can manage your clients’ accounts without asking them for credentials
Cons
- Instagram analytics are lacking.
- The free plan is not complete.
- The interface is kind of outdated.
17. Crowdfire
Crowdfire is a powerful social media management tool used by businesses and individuals all over the world to drive social media engagement and growth. It is a fabulous tool that helps you schedule and discovers content for social media.
You can also manage all your social accounts easily from one place. Keep an eye out for updates from your website, blog, or online shops, and design quick, beautiful posts for every update to easily share on all your social profiles.
Crowdfire strongly focuses on its core social management function, with a powerful emphasis on scheduling content across your social channels at the most suitable times. Overall, it is an easy-to-use yet powerful tool.
Features
- Pre-scheduling of Instagram posts
- Bulk schedule posts
- Chrome extension to share articles
- Discover relevant content
- Publish content from your website or blog
- Tailored posts for every social network
- Image curation
- Custom RSS feed
- Advanced analytics
- Competitor analysis
- Analytics overview
- Post analytics
- Hashtag recommendations
- Mention tracking
- Automatic + custom best times to post
- Email support
Starting Price: $9.99/month
G2 Rating: 4.2/5
Supported Platforms
- YouTube
- WordPress
- Etsy
- Shopify
- Medium
- 500px
- Vimeo, etc.
Pros
- Easy to use.
- Detailed stats are very helpful
- Wide-set of tools are provided for content marketing.
- Accessible for all types of users
- Guaranteed growth of social media accounts.
Cons
- Weak article finding.
- Not able to effectively help you in growing your blog.
18. Mav social
MavSocial is a fully integrated social media management & advertising solution for brands and agencies. MavSocial offers marketers a unified solution at a price point that brands and agencies can afford. It is an award-winning, fully integrated social media management and advertising tool for franchises, SMBs, agencies, and enterprises.
Features
- Unlimited post scheduling
- Visual calendar
- Automation
- Bulk uploading
- Campaign planner
- Digital asset library
- Social inbox
- Integrated image editor
- RSS feeds
- Social listening
Starting Price: $19/month
G2 Rating: 4.7/5
Supported Platforms
- YouTube
- Google My Business
- Tumblr
Pros
- Save time and keep everything consistent by streamlining your publishing in one place.
- Schedule and publish with ease
- Make global time zones work for you
- Create strategic campaigns
- Automate your evergreen content
- Organize content with a visual calendar
- Campaign Separation.
- Provides Insightful Analytics.
Cons
- The user experience is not 100% intuitive.
19. Social bee
SocialBee is also another great tool for social media management. With this tool you can easily automate your social media posting, so you can focus on what truly matters. You can save a lot of time and hassle by organizing your content according to categories with the help of this tool.
You can also repost your top-liked posts to drive more engagement to your high-performing content and to save even more time. While preparing a posting schedule, you can start from SocialBee’s templates and then customize your calendar as you want. Overall, this is a very reliable and easy-to-use tool.
Features
- Content categories
- Category based scheduling
- Pause categories.
- Re-Queue posts
- Customization for each profile.
- Post variations
- Bulk editor
Starting Price: 19$/month
G2 Rating: 3.9/5
Supported Platforms
- Google My Business
Pros
- It helps to automatically publish content on social sites at a scheduled time.
- The content can be organized across different categories to locate them easily at a later time.
- It also offers Twitter management features to find new potential followers.
Cons
- Doesn’t have a built-in Pinterest integration.
20. Post planner
Post Planner is a trusted social media scheduler. Any social media tool can help you schedule posts. But this tool is built for engagement. It makes it easy to find, plan, and post content that is scientifically proven to increase your social media engagement.
Post Planner is like having a team of social media experts on demand. The best thing about this amazing tool is that it is very affordable.
Features
- Posting Calendar
- Social media scheduling
- Discover top-performing content
- Content curation
- Post recycling
- Analytics
- Social tagging & mentions
- Viral articles & images
Starting Price: $5/month
G2 Rating: 3.7/5
Supported Platforms
Pros
- Post Planner offers some incredible advice, training, and study guides on their blog.
- It is easy to legally curate content for my social media channels.
- Excellent support response.
Cons
- Product usefulness is low.
21. Tailwind
Tailwind is one of the best-rated social media management tools for Pinterest and Instagram marketing and advertising campaigns. This is the tool that will act as your marketing team.
This tool helps you to plan your social media posts, analyze discussions, and measure results. It also gives suggestions for enhancing your Pinterest and Instagram marketing strategies.
Its extraordinary features include a scope of highlights particular to these visual social media platforms. You can adeptly utilize Tailwind for Pinterest Content Advancement and Instagram UGC Content Management.
Features
- Automated publishing
- Customized visual planning
- Personalized Smart Schedule
- Content Management
- Monitoring and listening
- Hashtag finder
Starting Price: $9.99/month
G2 Rating: 4.4/5
Supported Platforms
Pros
- Scheduling Pins on more than one Board across a time frame.
- Scheduling Instagram posts at recommended times.
- Using Smart Bio for links from Instagram directly to our website.
Cons
- There are not enough options for filtering previously posted pins.
- The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
22. Sprinklr
Sprinklr is an American software company based in New York City that develops a SaaS customer experience management platform. The company’s software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Sprinklr is the only Unified-CXM platform purpose-built for enterprises, empowering the world’s biggest companies to be Humanscale across 35+ messaging, live chat, email, and voice channels, it enables you to leverage the industry’s most sophisticated AI engine to bring care, research, sales & engagement, and marketing & advertising together like never before.
Features
- Social listening
- Social publishing
- Analytics
- Content management
- Campaign management
- Modern Research and care
- Marketing & advertising
- Modern sales & engagement
Starting Price: $29/month.
G2 Rating: 4.0/5
Supported Platforms
- Snapchat
- Google+
- YouTube
- Foursquare
- Flickr
- Slideshare
- Tumblr
- WordPress
- Zendesk, Livechat
- Survey Monkey
- Clarabridge
- Sina Weibo
- Tencent Weibo
- Renren
- VK.
Pros
- The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.
- The management team and customer service are outstanding. As they build their product, you can genuinely tell they want to succeed.
Cons
- For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the setup to create queries and keywords.
- It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.
If you have an agency and you want to manage your social media, read our blog; 10 Best Social Media Management Tools for Agencies
23. Pics.io
A powerful tool, Pics.io can help you manage and optimize your digital assets easily and efficiently, all within your preferred cloud storage platform.
You can use its dynamic features to organize files, enhance teamwork, manage versions, annotate visuals, and ensure your content is top-notch. This solution is trusted by numerous professionals who rely on it to bring order and structure to their vast digital libraries.
It can streamline your review processes, control versions, and catalog your assets effortlessly while ensuring that your team stays aligned and your brand remains consistent.
So, if you’re looking for a tool to enhance productivity and collaboration, Pics.io is the perfect solution.
Features
- Seamless integration with cloud storage
- Real-time collaboration and annotations
- Powerful search capabilities
- Version control and history
- Metadata and automatic keyword tagging
- Centralized digital library management
Starting price: $50/month with a 7-day free trial
G2 Rating: 4.6/5
24. Content Studio
ContentStudio is an all-in-one social media management tool for businesses and marketers, simplifying the management of multiple social media accounts. It allows users to efficiently plan and publish content, monitor engagement, discover new content ideas, and analyze competitors’ strategies.
Offering features such as content curation, RSS feeds, social media automation, and a robust analytics dashboard, ContentStudio is a versatile platform. Integrations with tools like Canva, WordPress, and Google Drive enhance its efficiency, making it an optimal choice for social media marketing.
The analytics feature provides valuable insights, collaboration tools, automated content posting, and competitor analysis, which further benefit businesses, making ContentStudio a powerful tool for optimizing social media strategy and achieving better results.
Features
- Scheduling and publishing
- Content discovery
- Collaboration and workflow approvals
- Content curation tools
- Analytics and Reporting
- AI caption Generator
- Competitor analysis
Starting price: $25/month
G2 Rating: 4.6/5
Supported platforms
- Youtube
Pros
- Plan, create, and schedule content across all your social channels.
- Analyze, measure, and report on social media KPIs.
- Utilize automation recipes like RSS to social, bulk upload, and Evergreen.
- Streamline your social media strategy with a multi-view calendar.
Cons
- No free version
- No social media listening
- White label feature is yet to be launched
25. MeetEdgar
MeetEdgar is another amazing social media tool. It helps you a lot in staying consistent on your social media platforms. What this tool does is, instead of using one-time updates, this tool automatically reshares certain posts over time, eliminating the need for long lists of posts.
In addition, MeetEdgar boasts direct video uploads and an unlimited library of updates and enables users to choose which posts are and aren’t reposted over time. With MeetEdgar, you can keep your social media active and organized no matter how busy your life gets.
This tool is loaded with time-saving and efficient features that will help you manage your social media accounts easily. This tool also tracks your social media history and performance data and lets you know what type of content works best for you.
This way, you will be able to understand what your top-performing posts are. With link tracking, A/B testing, and more, this tool gives you all the valuable information you need to see what your audience responds to best. It is an overall great tool.
Features
- Social media scheduling
- Analytics
- Weekly automation
- Customized content categories
- Suggested social posts
- Customer support
- Category-based scheduling
Starting Price: $19/month
G2 Rating: 4.5/5
Supported Platforms
Pros
- It’s easy to manage multiple accounts at once.
- It’s very user-friendly and it’s easy to get a hang of it.
- Organized library.
- Never run out of stuff to post
- Craft content like a boss
- Watch your strategy take shape
Cons
- Limited reporting.
- No social inbox.
- Unable to use multiple photos for a single Facebook post.
Final Words
By investing in the right social media management tools and services, you can expand your social reach and increase your followers effortlessly. If you have a business, you can rapidly grow the visibility of your brand as well as generate more sales.
We have also mentioned above, the importance of social media management and how it can help you rapidly grow online. Now, selecting the one from the above-mentioned tools is up to you and your requirements.
