Enter Your Instagram Metrics
Engagement Rate = ((Likes + Comments) / Followers) x 100
What is a good engagement rate for Instagram?
On Instagram, engagement rates in the 1% to 3% range are usually considered average.
A rate of 3% to 6% is strong, and anything above 6% is excellent for most niches.
Compare your Reels, carousel posts, and static posts separately to find your best-performing format.