Enter Your Instagram Metrics
Engagement Rate = ((Likes + Comments) / Followers) x 100
How to interpret Instagram engagement rate
This calculator uses likes and comments divided by followers. Instagram Insights may also report saves, shares, reach, and impressions, so confirm the formula before comparing two engagement rates.
Track several posts and compare Reels, carousels, and static posts separately. Your own format-level baseline is more useful than a single universal percentage.