Enter Your Facebook Metrics
Engagement Rate = ((Likes + Comments + Shares + Reactions) / Followers) x 100
How to interpret Facebook engagement rate
This calculator divides the interactions you enter by page followers. Use metrics from the same post or reporting period and avoid counting the same interaction twice.
Build a baseline across several posts, then compare video, link, photo, and text posts separately. Reach-based rates from Meta analytics will not be directly comparable with this follower-based result.