Select Platform
Calculation Method
Engagement Rate = (Total Engagements ÷ Followers) × 100
Enter Your Numbers
Engagements
What is Engagement Rate?
Engagement rate measures how actively your audience interacts with your content. It's one of the most important metrics for social media success because it shows whether your content resonates with your audience — not just how many people see it.
How is it calculated?
The most common formula divides total engagements (likes, comments, shares, saves) by your follower count, then multiplies by 100. You can also calculate it by reach or impressions for a different perspective.
What's a good engagement rate?
It varies by platform. On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. Twitter averages around 0.5-1%. LinkedIn typically sees 2-3% for good content. TikTok tends to have higher rates, often 3-9%.