Select Platform
Calculation Method
Enter Your Numbers
Engagements
How to calculate engagement rate
Add the interactions included in your report, divide by the selected audience or distribution metric, then multiply by 100. Use followers to measure interaction against the account's audience, reach to measure interaction among people who saw the content, or impressions to measure interaction per content display.
Compare like with like
A follower-based rate cannot be compared directly with a reach-based rate. Use the same denominator, interaction types, reporting period, and content format when comparing posts, platforms, or accounts.
How to interpret the result
Start with your own baseline across several posts. Compare Reels with Reels, videos with videos, and similar account sizes over the same period. A sustained change in that baseline is usually more useful than judging one post against a broad platform range.