Let’s be honest—Sprout Social is great, until it’s not. Maybe it’s the steep pricing. Maybe the features feel too “corporate” for your fast-moving team. Or maybe, just maybe, you’re craving something fresher, leaner, or more tailored to your social media groove. Whatever your reason, you’re not alone and definitely not stuck. In this blog, we’re sharing 11 kickass Sprout Social alternatives that might just blow your current tool out of the water (or at least make you seriously rethink that renewal).
Whether you’re a solo creator, scrappy startup, or scaling brand, there’s something here for everyone. Ready to find your perfect match? Let’s go.
Why Look for a Sprout Social Alternative?
If you’ve ever felt like you’re paying enterprise-level prices for features you barely use, you’re not alone. Many marketers, agencies, and growing businesses love the idea of Sprout Social, but not always the reality.
The platform can feel bloated, overly complex, or just not built for teams that need agility over bells and whistles. Maybe you’re tired of hitting feature walls or watching your social media budget vanish into one pricey dashboard.
Sound familiar? Then keep reading. Because up next, we’ve rounded up the best Sprout Social alternatives that actually fit your needs (and your budget).
1: SocialBu
SocialBu stands out as one of the most affordable Sprout Social alternatives. It combines social media scheduling tools, post automation tools, and publishing workflows into a single, easy-to-use platform. It delivers robust social media analytics platforms and reporting dashboards that help teams track engagement and ROI without breaking the bank.
Key Features
SocialBu’s feature set is designed to cover every aspect of social media management in one place. Below, we highlight its core capabilities, each backed by user feedback and product documentation.
Automation and RSS Auto‑Posting
SocialBu supports true automation via RSS feed imports and auto‑posting, ensuring evergreen content remains in rotation without manual effort.
Collaboration and Team Workspaces
Role-based approvals and separate brand workspaces enable seamless internal reviews and client handoffs, making it a strong choice for agencies managing multiple accounts.
Analytics and Reporting Dashboards
Built‑in post and audience analytics, including UTM tracking and exportable charts, empower teams to make data-driven decisions across all channels.
Publishing Workflows and First‑Comment Scheduling
A visual content calendar, bulk scheduling, queue-based posting, and Instagram first‑comment scheduling keep timelines full and interactions timely across 12 networks (including Mastodon and Bluesky).
How Is SocialBu Better Than Sprout Social?
Below is a concise comparison that underscores SocialBu’s advantages as a Sprout Social competitor:
- Lower Cost, Higher Value: The entry plan is $19/month versus Sprout Social’s $199/month, making SocialBu one of the most affordable Sprout Social alternatives.
- Unlimited Scheduling: Paid tiers include unlimited posts, unlike seat- or post-based restrictions on Sprout Social.
- Native AI Social Media Tools: Its integrated AI assistant for content suggestion and caption ideas sets it apart from many tools like Sprout Social, which lack built-in AI.
- Generous Free Tier: Free plan offers two social accounts and 40 posts/month, making it a top pick among Sprout Social free alternatives
Here is a quick comparison table:
| Feature | SocialBu | Sprout Social |
|---|---|---|
| Pricing | Starts at $19/month | Starts at $199/month |
| Scheduling Limits | Unlimited posts on paid plans | Post limits are often tied to pricing tiers and team size |
| AI Tools | Built-in AI assistant for captions and content suggestions | No native AI tools for content generation |
| Free Plan | Yes, 2 social accounts and 40 posts/month | No. Free trial only |
| Positioning | One of the most affordable Sprout Social alternatives | Premium pricing for agencies and large teams |
Ideal for
- Agencies and consultants
- Startups and small to mid-size enterprises
- Solo creators and freelancers
- Remote teams and independent consultants
- Nonprofit organizations
Pricing
SocialBu offers straightforward plans that scale with your needs:
- Free: $0/month (2 accounts, 40 posts/month)
- Standard: $19/month (12 accounts, unlimited posts)
- Super: $59/month (30 accounts, unlimited posts)
- Supreme: $199/month (150 accounts, unlimited posts)
Takeaway
SocialBu delivers a compelling alternative for anyone seeking an affordable Sprout Social competitor without sacrificing essential features. Its automation, AI-powered content tools, and intuitive interface combine all publishing workflows into one platform.
Moreover, the combination of generous free tiers, broad network support, and agency-friendly collaboration features ensures that teams of any size can efficiently scale their social media efforts.
Ratings and Reviews
Authentic user feedback underscores SocialBu’s strong market position:
- G2: 4.6 out of 5 average rating from verified users, praising its ease of use and powerful scheduling capabilities.
- Capterra: 4.5 out of 5 based on 59 reviews, with high marks for value for money and customer support.
These real-world ratings confirm that SocialBu is one of the top Sprout Social alternatives, delivering cost efficiency and robust functionality.
Ready to switch from Sprout Social? Try the free plan of SocialBu today.
2: Hootsuite
Hootsuite has been a trailblazer in social media management since 2008. It offers a unified dashboard for scheduling, engagement, and listening. Its broad integration library and enterprise‑grade features position it as one of the best alternatives to Sprout Social for agencies and large teams.
Key Features
Below are Hootsuite’s core capabilities, each validated by official documentation and user feedback.
Smart Scheduling and AutoSchedule
Hootsuite can automatically pick the optimal post times based on audience activity, reducing manual guesswork.
Social Inbox and Listening Streams
Private and public messages flow into a single inbox with saved replies and automated tagging for efficient engagement tracking.
Bulk Upload and Content Library
Upload hundreds of posts simultaneously and store approved assets in a shared library, streamlining publishing workflows across teams.
Customizable Analytics Dashboards
Build and export cross‑channel reports with ROI metrics, UTM tracking, and competitor benchmarking on higher plans.
How Is Hootsuite Better Than Sprout Social?
Hootsuite’s feature set and pricing model deliver clear advantages if you need enterprise‑scale capabilities without per‑seat costs.
- Hootsuite’s Professional plan starts at $99 per month, undercutting Sprout Social’s $199 per month entry tier and making it one of the most affordable Sprout Social alternatives for small teams.
- The Team plan covers 3 users and up to 20 social accounts for $249 per month, offering a flat‑fee approach to multi‑platform social media tools.
- It offers a deep integration library with over 100 apps, including Slack, CRM systems, and content marketplaces. It places Hootsuite ahead of many tools like Sprout Social in terms of extensibility.
- Unlike seat-based limits on Sprout Social, unlimited scheduled posts on paid plans ensure that your content calendar does not have hidden caps.
Here is a quick comparison table:
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Pricing | Starts at $99/month (Professional plan) | Starts at $199/month |
| Team Access | 3 users + 20 social accounts at $249/month (Team plan) | Per-user pricing, higher cost for additional users |
| Integrations | Over 100 app integrations, including Slack, CRMs, and content tools | Limited integration options compared to Hootsuite |
| Scheduling Limits | Unlimited scheduled posts on all paid plans | Post volume is often tied to user tiers |
| Positioning | One of the most scalable Sprout Social alternatives for growing teams | Higher entry cost and less flexibility in plan structure |
Ideal for
Hootsuite excels in environments that require strong collaboration, extensive integrations, and scalable support:
- Agencies and large marketing teams
- Enterprises with dedicated social listening needs
- Nonprofit organizations leveraging bulk scheduling
- E‑commerce brands that need advanced campaign tracking
- Organizations seeking deep CRM integration for social tools
Pricing
Hootsuite’s tiered pricing helps you match features to your team size without surprise overage fees:
- Professional: $99/month for one user and 10 social accounts
- Team: $249/month (annual) for 3 users and 20 social accounts
- Enterprise: Custom pricing for 5+ users and 50+ social accounts
Takeaway
Hootsuite delivers a full suite of multi‑platform social media tools, with enterprise‑grade listening, a vast app ecosystem, and flat‑fee team plans that rival other Sprout Social competitors. Its scheduling and automation features scale from solopreneurs to global brands, making it a go‑to for anyone who needs a proven, extensible solution without per‑seat pricing surprises.
Ratings and Reviews
Real user sentiment highlights Hootsuite’s market position:
- G2: 4.2 out of 5 stars from over 6,000 reviews, noted for “comprehensive scheduling” and “powerful listening streams.”
- Capterra: 4.4 out of 5 rating, with users praising its “integration breadth” and “team management,” while some mention a steeper learning curve.
3: Buffer
Buffer prides itself on simplicity and affordability. It focuses entirely on content calendar apps, post automation tools, and straightforward analytics. It has grown into a respected Sprout Social free alternative for solo creators and small teams that need reliable scheduling without complexity.
Key Features
Here are the essential Buffer capabilities that make it one of the best alternatives to Sprout Social for basic scheduling and analytics:
Smart Queues and Preset Schedules
You have to define posting intervals once, and Buffer’s queue distributes your content evenly, eliminating hourly micromanagement.
First‑Comment and Link Shortening
Schedule Instagram first comments and automatically shorten URLs to keep captions clean and trackable.
Unified Composer and Board View
Create posts for multiple networks in one composer or use a Trello‑style board to brainstorm and drag‑and‑drop content.
Basic Analytics and Custom Reports
Access engagement metrics, follower growth, and post‑performance data on all paid plans, with advanced reporting in Essentials and above.
How Is Buffer Better Than Sprout Social?
Buffer’s focus on core publishing workflows and low starting price make it a standout, affordable Sprout Social alternative:
- Free Forever plan with 3 channels and 10 posts each makes it perfect for individuals and small nonprofits.
- Essentials at $5 per channel/month (billed annually) unlocks unlimited posts and basic analytics, undercutting Sprout’s per-user model.
- Team plan at $10 per channel/month adds unlimited users and collaboration features—ideal for small agencies.
- Intuitive, clutter‑free interface minimizes training time, making it a top choice among Sprout Social competitors for beginners.
Here is a quick comparison table:
| Feature | Buffer | Sprout Social |
|---|---|---|
| Free Plan | Free Forever plan with three channels and 10 posts each | No permanent free plan |
| Essentials Pricing | $5/channel/month with unlimited posts and basic analytics (billed annually) | Starts at $199/month per user |
| Team Collaboration | Unlimited users on the Team plan at $10/channel/month | Users billed individually; cost scales quickly |
| User Interface | Simple, clutter-free UI that’s easy to learn | More complex UI, steeper learning curve |
| Best For | Beginners, nonprofits, and small agencies focused on publishing and scheduling. | Better suited for larger teams needing advanced engagement tools |
Ideal for
Buffer’s streamlined feature set empowers:
- Solo content creators and freelancers
- Small marketing teams and startups
- Nonprofit organizations on tight budgets
- Agencies needing a lightweight “Agency” plan ($100/mo)
- Anyone prioritizing ease of use over extensive integrations
Pricing
Buffer’s per‑channel model gives you granular control over costs:
- Free: $0/month for 3 channels, 10 posts each
- Essentials: $6 per channel/month for unlimited posts and analytics
- Team: $12 per channel/month for unlimited users and advanced features
- Agency: Flat $100/month for higher-volume needs
Takeaway
Buffer excels as a simple social media scheduling tool. It offers transparent pricing, a free tier, and essential analytics for anyone who wants to focus on content over bells and whistles.
Its publishing workflows and content calendar apps make it one of the most approachable Sprout Social competitors for teams that value speed and simplicity.
Ratings and Reviews
Verified users consistently praise Buffer’s straightforward experience:
- G2: 4.3 out of 5 stars, lauding its “ease of use” and “reliable scheduling” for multiple platforms.
- Capterra: 4.5 out of 5 rating based on 1,500+ reviews, with high marks for “value for money” and “simple analytics.”
4: MavSocial
MavSocial is a comprehensive social media management platform that also functions as an advertising solution. It emphasizes visual content and has a centralized digital asset library. It’s designed for teams that need to manage branded media assets alongside regular posting and ad campaigns.
Below, we break down MavSocial’s feature set, highlight how it compares to Sprout Social, and explain who will get the most value from this Sprout Social alternative.
Key Features
Automation and Bulk Scheduling
MavSocial lets you schedule bulk posts and set up repeat publishing so your content calendar never runs dry.
Digital Asset Management (DAM)
A built‑in library stores images, videos, and brand assets for quick reuse, making it one of the best content calendar apps for creative teams.
Collaboration and Approval Workflows
With team permission controls and unlimited client users on agency plans, you can streamline reviews and approvals across multiple brands.
Analytics and Ad Reporting
You can get campaign analytics and dedicated Facebook/Instagram ads performance reports. This is ideal for teams that run paid social alongside organic posts.
Publishing Workflows and Link Tracking
A visual calendar, content categories for evergreen recycling, and native bit.ly integration ensure that every link is tracked and every post is on schedule.
How Is MavSocial Better Than Sprout Social?
- Creative Asset Library: MavSocial’s DAM is unique among many Sprout Social competitors, providing a centralized hub for all branded media.
- Lower Entry Price: Plans start at $29/month, undercutting Sprout Social’s $199/month baseline.
- Ad Management: Native Facebook and Instagram ad creation and scheduling tools complement organic posting workflows.
- Scalable Client Management: Unlimited client (brand) users on agency tiers make it a strong, affordable Sprout Social alternative for multi‑brand agencies.
Here is a quick comparison table:
| Feature | MavSocial | Sprout Social |
|---|---|---|
| Creative Asset Library | Built-in Digital Asset Management (DAM) for organizing branded media | No dedicated DAM feature |
| Pricing | Starts at $29/month, significantly more affordable | Starts at $199/month per user |
| Ad Management | Native ad creation and scheduling for Facebook and Instagram | Requires third-party integrations or manual workflows |
| Agency Support | Unlimited client/brand users on agency plans | Charged per seat; costly for multi-brand agencies |
| Best For | Creative teams and multi-brand agencies that need centralized media and ad tools | Enterprise teams with broader publishing and reporting needs |
Ideal for
- Agencies and marketing teams with heavy visual content needs
- Franchises or multi‑location brands managing separate social accounts
- Startups integrating both organic and paid social campaigns
- Creative teams that require a centralized asset repository
- Small teams that want an all-in-one publishing and ad tool
Pricing
- Advanced: $29/month for one user and 10 profiles
- Pro: $78/month for 3 users and 30 profiles
- Business: $249/month for five users and 40 profiles (add‑ons available)
- Enterprise: $399/month for unlimited profiles and advanced ad management
Takeaway
MavSocial shines as a visual-focused Sprout Social alternative by combining DAM, organic posting, and ad tools into one platform. Its lower price point and creative‑asset workflows make it an excellent choice for agencies and teams that need publishing workflows and post automation tools without breaking the bank.
Ratings and Reviews
- G2: 4.7 out of 5 stars based on 120+ reviews, praised for its digital library and ad scheduling ease.
- Capterra: 4.5 out of 5 stars from 85+ reviews, noted for strong visual tools and value for money.
5: CoSchedule
CoSchedule is a marketing suite focused on unified planning and automation for social, content, and email campaigns. Its standout feature, ReQueue, ensures your top posts keep cycling automatically while tying social to broader marketing projects.
Below, you’ll find a detailed look at CoSchedule’s capabilities, comparisons to Sprout Social, and guidance on which teams will benefit most from this Sprout Social competitor.
Key Features
ReQueue Automation
Automatically reshuffle and repost your best‑performing messages to fill gaps in your calendar, maximizing evergreen content without extra effort.
Integrated Marketing Calendar
Plan social posts alongside blogs, emails, and tasks in a single drag‑and‑drop calendar, making it a premier content calendar app for cross‑channel teams.
Collaboration and Task Management
Assign tasks, set deadlines, and track progress within the same tool to ensure social campaigns stay aligned with wider marketing initiatives.
Analytics and Top Content Reporting
Identify your highest‑performing posts with the Top Content Report and get basic engagement stats to inform future content decisions.
Publishing Workflows
Effortless scheduling for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and WordPress, all managed from one cohesive interface.
How Is CoSchedule Better Than Sprout Social?
- Cross‑Channel Planning: Unlike many Sprout Social competitors, CoSchedule blends social, blog, and email planning in one calendar.
- ReQueue Evergreen Posting: Unique recycling of top posts keeps your content evergreen without manual rescheduling.
- Task and Project Management: Built‑in to-do lists and deadlines link social tasks to broader marketing projects.
- Per‑User Pricing: Entry at $19/user/month, offering a cost‑effective Sprout Social pricing alternative for small teams.
Here is a quick comparison table:
| Feature | CoSchedule | Sprout Social |
|---|---|---|
| Cross-Channel Planning | Combines social, blog, and email planning in one calendar | Primarily social media-focused |
| Evergreen Posting | The ReQueue feature automatically recycles top posts | No native evergreen post recycling |
| Task Management | Built-in to-do lists and project deadlines linked to social tasks | Separate tools are needed for project management |
| Pricing | Starts at $19/user/month, more cost-effective for small teams | Starts at $199/user/month |
Ideal for
- Marketing agencies coordinating social with blog and email campaigns
- In‑house teams that need unified editorial calendars
- Solo marketers who want simple yet powerful content planning
- Teams prioritizing the automation of high‑performing posts
- Organizations looking for combined project and social management
Pricing
- Social Calendar (Basic): $19/user/month (up to 3 users and three profiles, $5/additional profile)
- Agency Calendar: $59/user/month (up to 3 users and five profiles, $5/additional profile)
- Content Calendar and Marketing Suite: Custom pricing for expanded workflows
- Free Plan: Single user with limited features
Takeaway
CoSchedule stands out among Spring Social alternatives by offering robust publishing workflows, cross‑channel calendar integration, and unique post‑recycling automation. Its unified planning approach makes it ideal for teams that view social media as one piece of a larger marketing puzzle.
Ratings and Reviews
- G2: 4.5 out of 5 stars from 200+ reviews, lauded for its ReQueue feature and calendar interface.
- Capterra: 4.4 out of 5 stars based on 150+ reviews, highlighted for ease of use in project and social planning.
6: MeetEdgar
MeetEdgar is a social media scheduling tool built for simplicity and content recycling. It is one of the most effective Sprout Social alternatives for anyone who values automation over manual posting. Its evergreen content automation system keeps your channels active without constant oversight.
Below, we explore how MeetEdgar stands out among tools like Sprout Social and why it might be the right choice for your workflow.
Key Features
Evergreen Content Automation
Instead of one‑time scheduling, Edgar continuously recycles posts through category‑based queues, so your best content is always in rotation.
Unlimited Scheduling
All plans allow unlimited scheduled posts, ensuring you never run out of content slots. This makes it perfect for teams that need robust post automation tools.
Category‑Based Queues
Define time slots by category (for example, quotes or tips) and let Edgar auto‑post new and existing content according to your predefined schedule.
Basic Analytics
Get per‑post and per‑account metrics (likes and clicks) to understand which content categories perform best, even though advanced reporting is minimal.
How Is MeetEdgar Better Than Sprout Social?
- Focused Automation: Edgar’s content‑recycling system is a unique publishing workflow feature that Sprout Social does not offer.
- Low Cost: Plans start at just $29.99 per year (around $2.50 per month), making it one of the most affordable Sprout Social alternatives for evergreen posting.
- Unlimited Profiles on Higher Plan: The “Edgar” plan supports up to 25 profiles, which is more generous than some entry‑level tiers of Sprout Social.
Here is a quick comparison table:
| Feature | MeetEdgar | Sprout Social |
|---|---|---|
| Automation | Unique content recycling system for evergreen posting | No content recycling feature |
| Cost | Plans start at $29.99 per year (~$2.50/month), which is very affordable | Starts at $199/month per user |
| Profiles Supported | Up to 25 profiles on higher plans | Lower profile limits on entry plans |
| Best For | Affordable evergreen content automation | Comprehensive social media management |
Ideal for
- Freelancers and solo marketers
- Small nonprofits on tight budgets
- Content‑heavy bloggers and coaches
- Anyone who wants a set‑and‑forget scheduling solution
Pricing
- Eddie Plan: $29.99 per year for up to 5 accounts and 10 weekly automations
- Edgar Plan: $49.99 per year for up to 25 accounts and 1,000 weekly automations
- 30‑day free trial
Takeaway
MeetEdgar excels as a post automation tool that prioritizes evergreen content over social listening or engagement. Its category‑based queues and unlimited scheduling make it an excellent Sprout Social free alternative for individuals and small teams who need a reliable, low‑cost scheduler without extra complexity.
Ratings and Reviews
- G2: 4.3 out of 5 stars from real users, praising its “evergreen automation” and ease of use
7: eClincher
eClincher is an all‑in‑one social media management platform offering local SEO and listing management. It is a versatile Sprout Social alternative for teams that combine social posting with review and local‑listing workflows.
Below, we outline its main features and explain how it compares to Sprout Social competitors in terms of both functionality and price.
Key Features
Smart Queues and RSS Automation
Use category‑based scheduling similar to Edgar/ReQueue and automate RSS‑based posting to keep your content pipeline full.
Unified Smart Inbox
Assign mentions to team members and track messages across channels, bringing essential engagement tracking into one place.
Advanced Analytics and White‑Label Reports
Generate cross‑channel reports, competitor analysis, and white‑label dashboards, features that are available in every paid tier.
Local Listing and Review Management
Sync Google Business and Yelp listings, monitor reviews, and ensure your brand’s local presence is consistent.
Publishing Workflows and AI Hashtag Suggestions
Schedule posts via a central queue, integrate with Canva or Google Drive, and let AI suggest optimal hashtags for each network.
How is eClincher Better Than Sprout Social?
- Local SEO Integration: eClincher’s built‑in listing management and review monitoring go beyond what Sprout Social offers.
- White‑Label Reporting: Every paid plan includes white‑label reports, whereas Sprout Social reserves this for enterprise contracts.
- More Flexible Analytics: Customizable dashboards and competitor tracking are standard at lower prices.
- Broad Network Support: Besides primary social channels, eClincher covers review sites like Yelp and local listings.
Here is a quick comparison table:
| Feature | eClincher | Sprout Social |
|---|---|---|
| Local SEO Integration | Includes listing management and review monitoring | Does not cover local SEO or review sites |
| White-Label Reporting | White-label reports are included in all paid plans | Reserved for enterprise clients only |
| Analytics | Customizable dashboards and competitor tracking at lower price tiers | More limited reporting options at the entry level |
| Network Support | Supports major social channels, plus Yelp and local listings | Focused on major social channels |
Ideal for
- Agencies and small‑to‑mid‑size businesses
- Franchises and multi‑location brands
- Remote consultants and support teams
- Businesses that prioritize local SEO and review management
- Teams seeking robust CRM integration for social tools
Pricing
- Standard: $149 per month for 1 User (up to 2), and 15 Profiles (up to 20)
- Professional: $349 per month for 5 Users (up to 10), and 25 Profiles (up to 40)
- Enterprise: Custom pricing for large-scale deployments
- All plans come with a 14‑day free trial.
Takeaway
eClincher is a comprehensive multi‑platform social media tool that bridges social posting with local SEO and listing management. Its unified inbox and AI‑powered workflows make it a powerful, affordable Sprout Social alternative for teams that need more than just scheduling and analytics.
Ratings and Reviews
- G2: 4.6 out of 5 stars from verified reviewers, highlighting its local‑listing features and comprehensive inbox
- Capterra: 4.7 out of 5 stars based on 120+ reviews, with praise for its white‑label reporting and robust analytics.
8: Loomly
Loomly is a brand success platform that simplifies content planning and campaign execution. It provides a highly visual editorial calendar and post automation tools that guide teams from ideation to publishing.
Key Features
Content Inspiration and Post Ideas
Loomly suggests post ideas based on RSS feeds, Twitter trends, and daily “holidays,” helping you quickly overcome creative blocks.
Collaboration and Approvals
Built‑in review workflows let you assign team collaboration features. The reviewers and approvers can comment on drafts at every stage.
Publishing Workflows
An intuitive drag‑and‑drop calendar supports first‑comment scheduling on Instagram and a native link‑in‑bio builder for driving conversions.
Basic Analytics and Reports
Engagement metrics and follower growth stats are available on all plans, giving you quick insights without overwhelming complexity.
How Is Loomly Better Than Sprout Social?
Loomly’s focus on content calendar apps and guided publishing distinguishes it from broader social media suites:
- Guided Content Creation: Built‑in checklist and visual previews help teams optimize every post for engagement.
- Nonprofit Discounts and Free Trial: Offers a 15‑day free trial plus a 50% nonprofit discount, positioning Loomly among the top Sprout Social free alternatives.
- Editorial‑First Workflow: Unlike Sprout Social, Loomly’s interface is optimized for planning campaigns in an editorial style, which boosts content consistency.
Here is a quick comparison table:
| Feature | Loomly | Sprout Social |
|---|---|---|
| Content Creation | Guided checklist and visual post previews for optimized engagement | General content creation tools |
| Free Trial and Discounts | 15-day free trial and 50% discount for nonprofits | No specific nonprofit discounts |
| Workflow | Editorial-first, campaign-focused interface for consistent content | Broader social media management focus |
| Best For | Teams prioritizing editorial planning and content calendars | Enterprises needing all-in-one social tools |
Ideal for
- Small to mid‑size businesses
- Marketing departments and agencies
- Nonprofit organizations
- Solo creators who value guided publishing
- Teams focusing on social media scheduling tools
Pricing
Loomly’s plans scale with your needs and user count:
- Free: $0 per month for one user and three social accounts
- Beyond: Customized plan with customized price
Takeaway
Loomly excels as a Sprout Social competitor by centering on content planning and publishing workflows. Its visual calendar and idea prompts ensure teams never run out of creative momentum, while its nonprofit discounts and trial options make it an accessible Sprout Social pricing alternative.
Ratings and Reviews
- G2: 4.6 out of 5 stars, praised for ease of use and “fantastic scheduling calendar”.
- Capterra: 4.6 out of 5 stars from 500+ reviews, citing “intuitive interface” and “excellent guidance on post optimization”.
9: SocialPilot
SocialPilot is a feature‑rich scheduling and marketing tool celebrated for its agency‑friendly pricing and white‑label capabilities. It combines bulk scheduling, analytics platforms, and customer support features into one dashboard.
Key Features
Bulk Scheduling and RSS Feeds
Automate content distribution with reusable queues and RSS‑based auto‑posting, ensuring consistent channel activity.
Client Dashboards and White‑Labeling
Separate dashboards per client, plus a custom domain email, allow agencies to deliver a branded experience.
Advanced Analytics and UTM Tracking
Create and export group analytics dashboards with ROI metrics, UTM links, and custom reports directly from the platform.
Versatile Publishing Workflows
First‑comment scheduling, recurring posts, and integrations with Canva and Zapier streamline content creation and publishing workflows.
How Is SocialPilot Better Than Sprout Social?
SocialPilot delivers comparable core features at a fraction of the cost:
- Lower Entry Cost: Essentials at $30 per month versus Sprout Social’s $199 per user, making it one of the most affordable Sprout Social alternatives.
- Unlimited Scheduling: All plans include unlimited posts, avoiding seat‑based restrictions common in Sprout Social pricing alternatives.
- Robust Client Management: Dedicated client folders and multi‑platform social media tools in Premium and Ultimate tiers set it apart from many tools like Sprout Social
- White‑Label Reports: These are available on higher plans, offering agencies branded reporting without enterprise contracts.
Here is a quick comparison table:
| Feature | SocialPilot | Sprout Social |
|---|---|---|
| Entry Cost | Essentials plan at $30/month, much more affordable than Sprout Social’s $199/user | $199 per user/month |
| Scheduling | Unlimited posts on all plans, no seat-based restrictions | Seat- and post-based limits apply |
| Client Management | Dedicated client folders and multi-platform tools on Premium and Ultimate tiers | Limited client folder features |
| White-Label Reports | Available on higher plans without an enterprise contract | Reserved for enterprise clients |
Ideal for
- Agencies of all sizes
- Marketing teams in startups and SMBs
- Consultants and freelancers
- Nonprofits seeking pricing and feature comparison
- Teams needing engagement tracking and bulk publishing
Pricing
SocialPilot’s tiered plans grow with your requirements:
- Essentials: $30 per month, unlimited posts, basic analytics
- Standard: $50 per month, advanced analytics and reporting dashboard
- Premium: $100 per month, client folders, and white‑label options
- Ultimate: $200 per month, top‑tier support, and full feature set
Takeaway
With its bulk scheduling, analytics platforms, and white‑label reporting, SocialPilot ranks among the top Sprout Social competitors for agencies and teams prioritizing cost efficiency and powerful client management.
Ratings and Reviews
- G2: 4.5 out of 5 stars from 13,000+ users, celebrated for “intuitive interface” and “exceptional customer support”.
- Capterra: 4.4 out of 5 stars based on 1,500+ reviews, highlighting “value for money” and “bulk scheduling reliability”.
10: Later
Sprout Social alternatives like Later empower creators and marketers with visually driven publishing workflows and precise scheduling, and it does not need AI magic for its job. As a tool that began as an Instagram planner and now supports multiple networks, Later combines social media scheduling tools with creative features to help you craft, preview, and publish posts that resonate.
Key Features
Hashtag Suggestions and Caption Writer
Generate optimized hashtag lists and draft captions in‑app to boost reach and save time.
Best Time to Post Recommendations
Take advantage of data‑driven insights for unique, per‑account posting times on Instagram and TikTok.
Visual Content Calendar and Grid Preview
Plan posts in a drag‑and‑drop calendar with a live feed preview to ensure brand consistency.
Auto‑Publish Instagram Posts and Stories
Schedule feed and story content to go live automatically, removing manual steps from your routine.
Linkin.Bio Tool
Create a shoppable, multi‑link landing page that drives conversions from your bio link.
How Is Later Better Than Sprout Social?
- Creative‑First Interface: Designed for visual planners, Later’s grid view and checklist ensure every post aligns with your aesthetic, unlike broader social media suites.
- Focused Scheduling: While Sprout Social’s strength is engagement management, Later excels at post automation tools, keeping your calendar full without overcomplicating the process.
- Accessible Pricing: A free tier for one profile plus plans starting at $20 / mo (billed annually) make it one of the most affordable Sprout Social alternatives for solo creators.
- Free Trial and Education Resources: Enjoy 14 days free and access to Later’s blog and guides for hashtags and best‑time strategies—no enterprise lock‑in required.
Here is a quick comparison table:
| Feature | Later | Sprout Social |
|---|---|---|
| Interface | Creative-first with grid view and checklist for visual planning | Broader social media management focus |
| Scheduling | Strong post-automation tools to keep the calendar full | Emphasis on engagement management |
| Pricing | Free tier plus paid plans starting at $20/month (annual billing) | Starts at $199/month per user |
| Resources | 14-day free trial plus blogs and guides on hashtags and timing strategies | Limited free educational resources |
Ideal for
- Solo creators and influencers
- Small businesses focused on visual branding
- Agencies needing campaign preview tools
- Nonprofits leveraging free educational plans
- Teams prioritizing content calendar apps
Pricing
- Free: 1 social profile, 30 posts per month, basic scheduling
- Starter: $25 / mo (billed monthly) for one social set, one user, 500 posts per month
- Growth: $45 / mo (monthly) for three social sets, 3 users, 500+ posts
- Advanced: $80 / mo (monthly) for six social sets, six users, advanced analytics
- Premium: $200 / mo (monthly) for nine social sets, nine users, priority support
All plans include unlimited basic scheduling workflows and priority chat support.
Takeaway
Later, it stands out among Sprout Social’s competitors by emphasizing visual planning and simplicity. Its tailored tools, from hashtag generators to grid previews, help you maintain a cohesive brand presence without wrestling with complex dashboards or AI overload.
Ratings and Reviews
- G2: 4.5 / 5 stars for ease of use, calendar interface, and design‑first workflows
- Capterra: 4.4 / 5 stars from 600+ reviews, praised for “intuitive grid preview” and “direct scheduling of Stories”
11: Zoho Social
Zoho Social is an all‑in‑one social media management and local listing tool that supports scheduling, monitoring, and analytics platforms under one roof. Its client portal and white‑label reports make it a top pick for agencies seeking a Sprout Social pricing alternative.
Key Features
Bulk Publishing and SmartQ
Schedule posts in content queues or rely on SmartQ to auto‑schedule at optimal times.
Unified Inbox and Monitoring
Track comments, mentions, and reviews (including Facebook and Yelp) in a single dashboard, aiding robust engagement tracking.
Comprehensive Analytics and Reports
Generate customizable reports, competitive analysis, and white‑label dashboards on all paid tiers.
Client Portal and Brand Management
Unlimited brands on agency plans with branded reports and client access links for seamless collaboration.
How Is Zoho Social Better Than Sprout Social?
Zoho Social undercuts Sprout Social while matching or exceeding core functionalities:
- More Affordable Pricing: Standard at $15/user/mo versus Sprout’s $199/user/mo, delivering a leading affordable Sprout Social alternative.
- Local SEO and Listings: Integrates Google Business and Yelp listings, an ability that Sprout Social lacks.
- White‑Label Reporting: Available at every paid level, whereas Sprout Social reserves this for enterprise contracts.
- SmartQ Predictions: AI‑driven optimal scheduling recommendations outpace Sprout’s standard timing suggestions.
Here is a quick comparison table:
| Feature | Zoho Social | Sprout Social |
|---|---|---|
| Pricing | Standard plan at $15/user/month, a leading affordable alternative | $199/user/month |
| Local SEO and Listings | Integrates Google Business and Yelp listings | No local SEO or listings integration |
| White-Label Reporting | Available on every paid plan | Enterprise clients only |
| AI Scheduling | SmartQ predictions offer AI-driven best posting times | Standard timing suggestions |
Ideal for
- Agencies and small‑to‑mid‑size businesses
- Franchises and multi‑location brands
- Remote consultants and support teams
- Organizations needing CRM integration for social tools
- Teams that value customer support features and local listing management
Pricing
- Free: 1 brand (6 channels) + one user, 15‑day trial
- Standard: $15/user/month (1 brand, six channels)
- Professional: $40/user/month (1 brand, six channels + advanced analytics)
- Premium: $65/user/month (unlimited brands, up to 3 users)
- Agency: $230/month for 10 brands + 10 users, white‑label and portal access
Ratings and Reviews
- G2: 4.6 out of 5 stars for its unified inbox and local listing features.
- Capterra: 4.7 out of 5 stars from 120+ reviews, praised for “white‑label reporting” and “value for money”.
There you have it: a list of the top Sprout Social alternatives available for free today. Give these tools a go and see for yourself.
Conclusion
Sprout Social alternatives put the power back in your hands, letting you rely on tried‑and‑true scheduling, collaboration, and reporting, rather than chasing the latest AI gimmick. You can choose a social media management tool that feels intuitive and reliable by zeroing in on what truly matters, like clear workflows, honest pricing, and genuine team features.
You can start by testing the free tiers, focusing on platforms that respect your creative process, and building real connections with your audience.
In the end, the best Sprout Social competitor is the one that helps you work smarter without overpromising on “AI magic,” so you can spend less time tweaking algorithms and more time telling your brand’s story.
Ready to see how effortless social management can be? Sign up for SocialBu’s free trial today and unlock unlimited potential with our intuitive dashboard. You will experience why agencies and creators call SocialBu one of the top Sprout Social alternatives.
FAQs
Who is a competitor to Sprout Social?
SocialBu, Hootsuite, Buffer, Later, and Agorapulse are key competitors offering similar social media management tools.
What is cheaper than Sprout Social?
Numerous social media management tools, like SocialBu and SocialPilot, offer small businesses cost-effective plans and budget-friendly options.
What is the alternative to Sprout Free?
SocialBu is a leading Sprout Social free alternative that allows basic scheduling without a paid subscription.
Is there a free version of Sprout Social?
No free version exists, but a 30-day free trial is available for all paid plans.
Why is Sprout Social so expensive?
Sprout Social’s cost is due to its per‑user pricing model and high‑tier add‑ons (advanced listening, enhanced reporting), which can push the monthly bill well above the base $199/user rate.
What is the best social listening tool?
Brandwatch, Sprout Social, and Talkwalker lead in real-time monitoring and sentiment analysis capabilities.
