Latest updates for Greenwashing

Fresh curated links around Greenwashing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Greenwashing, EPR & Chemical Updates
  • 'Starwashing': How space companies use the greenwashing playbook while causing environmental damage
  • Mass balance accounting: A 'misleading marketing scheme' or a 'bridge' to greener products?

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Fresh articles and ideas

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natlawreview.com /1 month ago

Greenwashing, EPR & Chemical Updates

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phys.org /3 weeks ago

'Starwashing': How space companies use the greenwashing playbook while causing environmental damage

From launchpads to low Earth orbit and beyond, space companies and their affiliates are deploying a familiar marketing tactic—with a new twist. In a space economy projected to reac...

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businessgreen.com /1 month ago

Mass balance accounting: A 'misleading marketing scheme' or a 'bridge' to greener products?

EXPLAINER: BusinessGreen unpacks a new report into the accounting method behind some of the green claims made by some of the world's biggest companies

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hospitalitynet.org /1 week ago

Greenwashing, Literally

SMARTLINEN's Ask Debbie AI assistant queries live RFID inventory data across 130M+ monthly scans to answer housekeeping queries, with verified circulation data cutting rewashes and...

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digitalprintermag.co.uk /1 month ago

Two Sides anti-greenwash campaign reaches 1500-company milestone

Two Sides has announced that its global Anti-Greenwash campaign has persuaded 1500 organisations worldwide to remove or amend what it describes as misleading environmental claims a...

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textiletoday.com.bd /2 weeks ago

EU anti-greenwashing rules push OEKO-TEX to tighten certification system

OEKO-TEX has overhauled its governance structure by separating standard setting from conformity assessment. The move is designed to strengthen the independence and credibility of i...

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businessgreen.com /1 month ago

'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers

New resources and refreshed guidance reaffirm key principles behind the accurate use of 'sustainable', 'biodegradable', and 'carbon neutral' claims

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motherjones.com /1 month ago

How Fossil Fuel Companies Made Us Believe Gas Was Clean

About half of Americans think natural gas—a methane-based, planet-warming fuel—is a “clean” energy source, according to a recent poll. And a long-running fossil fuel industry marke...

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accountingtoday.com /1 month ago

Sustainability reports getting fluffier

Corporate sustainability reports are including less specific quantitative information and disclosures and leaning more toward puffery.

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goodmenproject.com /1 week ago

Biofuels in Brazil: Green Growth or Greenwash?

Biofuels in Brazil are currently being promoted to the world as a revolutionary climate solution. The post Biofuels in Brazil: Green Growth or Greenwash? appeared first on The Good...

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grist.org /1 week ago

‘Starwashing’: The new space race has an environmental problem

Tech billionaires say they want to make life better on Earth. Here's what they're not talking about.

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edtimes.in /3 weeks ago

Fast Fashion Cos Zara/H&M Offer In-House Clothing Repairs: Greenwashing Their Image?

The bashing and boycotting of fast fashion might have actually created some change. This can be seen in how many of these brands are now adding sustainable fashion programmes to th...

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entrepreneur.com /4 weeks ago

I Sell a Sustainable Product I Believe in, But My Industry Is Misleading Consumers. Here’s the Truth.

A bioplastics CEO confesses what the industry won't: Most claims are misleading. Here's what to look for.

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localnews8.com /1 month ago

Natural vs. organic vs. clean: The truth behind beauty marketing

  Consumer demand for clean beauty is rapidly increasing. The global clean beauty market is expected to grow from 10.79 billion in 2025 to 37.91 billion by 2034, Fortune Business I...

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insurancejournal.com /1 month ago

Berry Producer Driscoll’s Sued Over Alleged Greenwashing, Use of Forever Chemicals

The world’s largest berry company will have to face a class-action lawsuit for supposed “greenwashing” after it allegedly failed to disclose the risk or use of pesticides containin...

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theregister.com /1 month ago

AWS sustainability claims don't hold water, lawsuit alleges

Ex-staffer accuses Amazon's Virginia datacenters of quietly guzzling H20 all year round, despite 'water positive' PR push

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usa.streetsblog.org /14 hours ago

Wednesday’s Headlines Are Still Pretty Dirty

Plug-in hybrids are a "greenwashing stunt" that are not much cleaner or fuel efficient than fully gas-powered cars, according to Transport & Environment.

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nytimes.com /1 month ago

How Companies Have Abandoned Their Climate Goals and Let Themselves Off the Hook

Big business made big promises about saving the planet. Following through hasn’t been easy.

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organicconsumers.org /1 week ago

The Organic Movement Stands Together: Elevating Truly Regenerative Agriculture and Calling Out Regen Greenwashing

August 29, 2026 | Source: Alliance for Organic Integrity | by Lua Studt Solano Regenerative agriculture is capturing the imagination of farmers, food companies, retailers, investo...

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wattsupwiththat.com /1 month ago

Green Empire Strikes Back

We know the energy Jedi are winning the argument when the green empire has to resort to emotive pictures and mendacious invective to make their point. None of Tim Stanley’s argumen...

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thejournal.ie /1 month ago

How green is your summer holiday? Why emissions labels on flights risk greenwashing air travel

Flying is one of the most polluting things a person can do, writes Paul O’Donoghue.

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hospitalitynet.org /1 month ago

Glowmads and the Guest Room: Where Beauty Meets Sustainability

GCSTIMES promotes its low-carbon amenity collection, featuring bamboo-handled essentials, biodegradable slippers, and FSC-certified packaging, framed around wellness-focused travel...

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npr.org /1 month ago

The sneaky economics of healthwashing

Why food companies love labels like "organic" and "high protein," why our brains are misled by them — and how to avoid paying extra for marketing.

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wattsupwiththat.com /1 day ago

The Green New Steal: The Business of Climate Change

They told us it was about saving the planet. But what if the climate movement was never about carbon at all? From Al Gore’s million-dollar mansions to trillion-dollar carbon market...

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Sources covering Greenwashing

feeds.nytimes.com

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textiletoday.com.bd

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edtimes.in

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feeds.npr.org

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goodmenproject.com

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grist.org

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