Latest updates for Greenwashing
Fresh curated links around Greenwashing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
- Greenwashing, EPR & Chemical Updates
- 'Starwashing': How space companies use the greenwashing playbook while causing environmental damage
- Mass balance accounting: A 'misleading marketing scheme' or a 'bridge' to greener products?
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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
'Starwashing': How space companies use the greenwashing playbook while causing environmental damage
From launchpads to low Earth orbit and beyond, space companies and their affiliates are deploying a familiar marketing tactic—with a new twist. In a space economy projected to reac...
Mass balance accounting: A 'misleading marketing scheme' or a 'bridge' to greener products?
EXPLAINER: BusinessGreen unpacks a new report into the accounting method behind some of the green claims made by some of the world's biggest companies
Greenwashing, Literally
SMARTLINEN's Ask Debbie AI assistant queries live RFID inventory data across 130M+ monthly scans to answer housekeeping queries, with verified circulation data cutting rewashes and...
Two Sides anti-greenwash campaign reaches 1500-company milestone
Two Sides has announced that its global Anti-Greenwash campaign has persuaded 1500 organisations worldwide to remove or amend what it describes as misleading environmental claims a...
EU anti-greenwashing rules push OEKO-TEX to tighten certification system
OEKO-TEX has overhauled its governance structure by separating standard setting from conformity assessment. The move is designed to strengthen the independence and credibility of i...
'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers
New resources and refreshed guidance reaffirm key principles behind the accurate use of 'sustainable', 'biodegradable', and 'carbon neutral' claims
How Fossil Fuel Companies Made Us Believe Gas Was Clean
About half of Americans think natural gas—a methane-based, planet-warming fuel—is a “clean” energy source, according to a recent poll. And a long-running fossil fuel industry marke...
Sustainability reports getting fluffier
Corporate sustainability reports are including less specific quantitative information and disclosures and leaning more toward puffery.
Biofuels in Brazil: Green Growth or Greenwash?
Biofuels in Brazil are currently being promoted to the world as a revolutionary climate solution. The post Biofuels in Brazil: Green Growth or Greenwash? appeared first on The Good...
‘Starwashing’: The new space race has an environmental problem
Tech billionaires say they want to make life better on Earth. Here's what they're not talking about.
Fast Fashion Cos Zara/H&M Offer In-House Clothing Repairs: Greenwashing Their Image?
The bashing and boycotting of fast fashion might have actually created some change. This can be seen in how many of these brands are now adding sustainable fashion programmes to th...
I Sell a Sustainable Product I Believe in, But My Industry Is Misleading Consumers. Here’s the Truth.
A bioplastics CEO confesses what the industry won't: Most claims are misleading. Here's what to look for.
Natural vs. organic vs. clean: The truth behind beauty marketing
Consumer demand for clean beauty is rapidly increasing. The global clean beauty market is expected to grow from 10.79 billion in 2025 to 37.91 billion by 2034, Fortune Business I...
Berry Producer Driscoll’s Sued Over Alleged Greenwashing, Use of Forever Chemicals
The world’s largest berry company will have to face a class-action lawsuit for supposed “greenwashing” after it allegedly failed to disclose the risk or use of pesticides containin...
AWS sustainability claims don't hold water, lawsuit alleges
Ex-staffer accuses Amazon's Virginia datacenters of quietly guzzling H20 all year round, despite 'water positive' PR push
Wednesday’s Headlines Are Still Pretty Dirty
Plug-in hybrids are a "greenwashing stunt" that are not much cleaner or fuel efficient than fully gas-powered cars, according to Transport & Environment.
How Companies Have Abandoned Their Climate Goals and Let Themselves Off the Hook
Big business made big promises about saving the planet. Following through hasn’t been easy.
The Organic Movement Stands Together: Elevating Truly Regenerative Agriculture and Calling Out Regen Greenwashing
August 29, 2026 | Source: Alliance for Organic Integrity | by Lua Studt Solano Regenerative agriculture is capturing the imagination of farmers, food companies, retailers, investo...
Green Empire Strikes Back
We know the energy Jedi are winning the argument when the green empire has to resort to emotive pictures and mendacious invective to make their point. None of Tim Stanley’s argumen...
How green is your summer holiday? Why emissions labels on flights risk greenwashing air travel
Flying is one of the most polluting things a person can do, writes Paul O’Donoghue.
Glowmads and the Guest Room: Where Beauty Meets Sustainability
GCSTIMES promotes its low-carbon amenity collection, featuring bamboo-handled essentials, biodegradable slippers, and FSC-certified packaging, framed around wellness-focused travel...
The sneaky economics of healthwashing
Why food companies love labels like "organic" and "high protein," why our brains are misled by them — and how to avoid paying extra for marketing.
The Green New Steal: The Business of Climate Change
They told us it was about saving the planet. But what if the climate movement was never about carbon at all? From Al Gore’s million-dollar mansions to trillion-dollar carbon market...
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