Social Media ROI Calculator

Monthly Social Media Spend ($)

Attributed Revenue ($) Enter your actual attributed revenue, or set this to 0 to estimate it from leads, conversion rate, and customer value.

Leads per Month

Conversion Rate (%)

Average Customer Value ($)

Team Hours / Month

Hourly Team Cost ($)

ROI

Includes both campaign spend and team time cost.

Performance Breakdown

How this social media ROI calculator works

The calculator adds direct social media spend to the cost of your team's time. It then applies the standard ROI formula: (attributed revenue − total cost) ÷ total cost × 100. If attributed revenue is left at zero, it estimates revenue from leads, conversion rate, and average customer value.

Use campaign-level numbers

Keep every input within the same reporting period and attribution model. Include paid media, software, contractors, and internal labor in your costs. For revenue, use sales that your analytics or CRM can reasonably attribute to social media rather than total business revenue.

ROI is a financial result, not a complete measure of social performance. Review it alongside reach, engagement, lead quality, and assisted conversions in SocialBu Analyze.