Social Media Ideas for Consumer Loyalty

Loyalty programs influencing future purchase behavior

When value wins, loyalty follows

The idea that loyalty is fading is a misread of the market. It’s not that consumers have stopped being loyal; they’ve simply stopped tolerating weak value.

Customer loyalty that goes beyond the transaction

Customer loyalty is more elusive than ever. Competing on cost, experiences, product assortment and more, retailers want to create relationships that last. Too often, however, their...

Loyalty is the new growth engine and retailers are just starting to figure that out

Why loyalty is becoming retail's most valuable growth asset.

The loyalty metric no one wants to explain

Repeat purchases aren't proof of loyalty. Incrementality is.

Awareness Can Be Bought. Loyalty Must Be Earned

FOR as long as I can remember, marketers have pursued awareness. The assumption was simple: if enough people knew your brand, more would buy from you. Today, while awareness is eas...

Why Brand Loyalty Beats Customer Acquisition

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to how advertising works. This is one reason that real, credible, dat...

Consumers say rewards matter, but many aren’t actually using them

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

10 Customer Loyalty Solutions to Boost Retention

Discover 10 effective customer loyalty solutions designed to enhance retention and strengthen your relationship with customers. Boost your business’s success by implementing these...

How To Build A Loyalty Team That Scales With Your Program

Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and...

The Competitive Advantage Behind Costco, Amazon And Chewy Any Company Can Create

Customer trust drives loyalty and retention. Learn why integrity and reliability are essential to reducing churn and creating customers who never worry.

MRM EXCLUSIVE: Food Quality Is the Strongest Loyalty Driver

Food quality is the strongest loyalty driver at 48 percent, far ahead of discounts or promotions at just six percent,  according to the Summer 2026 Consumer Trends Report from Prov...

Customer Loyalty Is Declining. Here Are 4 Ways Founders Can Win It Back

To gain die-hard customers, activate marketing channels that encourage emotional connections with your brand.

After the click: Turning AI-referred shoppers into loyal customers

AI that truly assists creates loyalty. Without it, stores are discovered but quickly forgotten.

Pop Mart’s US$33B Labubu problem: Why product loyalty is not brand loyalty

In 2025, Pop Mart sold 100 million Labubu dolls. Revenue grew 185 per cent to RMB 37.1 billion (US$5.49 billion). Net profit grew 293 per cent. By almost any measure, it was one of...

Borrowed Mechanics: What Retail Loyalty Can Learn From Sectors That Built Habit Into the Product

Eighty percent of UK consumers now belong to at least one loyalty or reward scheme, and most members believe those schemes genuinely save them money. That figure, drawn from Mintel...

Are You Loyal to Brands, or Does Price Matter?

Sixty percent of shoppers say they've already abandoned a once-favored brand over price hikes, and for most, it only takes a 10% increase to make them switch.

The Brutal Truth About Customer Loyalty That Most Business Owners Realize Too Late

Here’s how to prevent customer loyalty from disappearing overnight.

The Loyalty Illusion: Why Gen Z Won’t Stay with Your Bank Unless You Earn It Every Day (Stanley Epstein)

Trust Is Back in Fashion—But So Is Switching Introduction A few decades ago, banking relationships o...

2 Habits of Loyal Partners

These two habits take love and turn it into long-term loyalty.

The new rules of loyalty

The new rules of loyaltyLoyalty programmes across the travel sector are under increasing pressure to…

Gas fueling Costco growth, customer loyalty

Consumers wanting cheap gas are hitting Costco pumps and driving customer loyalty for the wholesaler.

What Is a Loyalty Application and How Does It Work?

Discover what a loyalty application is and how it works to enhance customer engagement and retention. Learn the key features, benefits, and strategies for implementing an effective...

Loyalty programs may be the one asset agents can't take

Major hotel loyalty programs, with hundreds of millions of members, may become the critical data asset that AI booking agents depend on, giving chains structural leverage in the ag...