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A value proposition is a short statement of why your target customer should choose your product or service. It names what you deliver, who it’s... The post Value Proposition: What...
Creating a value proposition is more than a creative exercise; it is a discipline. Many businesses struggle to articulate what sets them apart, The post How to Write a Value Propos...
<p>Identify what you&#8217;re doing for customers, and embed that value quantification into the sales process.</p>
Robust compensation and metering, along with strong customer protections, are needed to drive participation in utility virtual power plants programs, according to experts.
There is a meeting that happens in most companies about three weeks before launch. The product is built, the marketing is drafted, and someone asks what the price should be. By the...
Your biggest competitive advantage isn't your product. It's the value you keep creating after the sale.
Jason Lemkin stirred the pot this week with a simple bar: to raise venture capitaltoday, you need a credible path from $1M to $100M ARR in five years or less. Thecomment section de...
Propel, creator of the first product value management (PVM) platform to transform how manufacturers develop, launch, and service products, announced its Summer 2026 release highlig...
Every company, no matter the stage, is running the same underlying equation: what does it cost to acquire a customer, and what is that customer actually worth. Getting comfortable...
Outcomes are what matter, everything else is how you get there. In a noisy market, CSPs still struggle to turn domain-level automation and growing data into end-to-end, closed-loop...
There comes a point in many markets when the demo stops being useful. Every serious competitor has the expected features. Everyone has dashboards, automation, integrations, reporti...
TL;DR The enterprise survey ROI you can claim is real, but part of it is an estimate. Build the case honestly and it holds up when finance reviews it. A working model has thr...
At B2B Summit North America, Ian Bruce and Kelvin Gee shared a sobering truth: Most B2B teams are chasing deals they’ve already lost. The remedy is a preference marketing strategy....
Technology can help scale a service business, but it does not define how value is created, delivered, or monetized.
Most VCs don't speak the language of premium consumer experiences. Here's how to translate.
You have invested in technology. Your teams have been trained. Your platform is live. So, how do you know whether you are actually successful? That is where Customer Success comes...
Building marketing from zero · 6 min read
You can lose money on every new customer and still be making the right call, if the lifetime value math backs it up. But unless you're sitting on more funding than you know what to...
Test a growth move by asking what an incumbent must sacrifice to match it. The answer shows whether your advantage can survive once competitors respond.
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