WPP Media New Zealand creates two new senior roles
WPP Media New Zealand has evolved its leadership structure with two new managing director roles, bringing focus to two key areas of growth. The post WPP Media New Zealand creates t...
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WPP Media New Zealand has evolved its leadership structure with two new managing director roles, bringing focus to two key areas of growth. The post WPP Media New Zealand creates t...
The Coca-Cola Company announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to d...
New joint study with the World Federation of Advertisers finds that briefing quality, trust and feedback — not remuneration models — are the strongest drivers of agency perform...
WPP announced the appointment of Adam Gerhart as Global Chief Client Officer. In this role, Adam will be responsible for leading WPP's key global client relationships and overseein...
Stagwell and ServiceNow to launch a three-year innovative joint go-to-market business strategy leveraging each company's unique offeringsStagwell agencies Code and Theory, 72andSun...
Publicis Media and Together took the top spots in COMvergence’s latest H1 2026 New Business Barometer for New Zealand. The post COMvergence unveils H1 2026 New Zealand new business...
Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post Ne...
AdExchanger ran a piece recently on open-source marketing mix modelling having its moment, and apologised on the way in for the new acronym. OS-MMM. Nobody asked for it, but here w...
The new agency introduces a differentiated media model to the market, filling a gap for brands seeking greater agility, performance and growth
The cases all separately tie the advertising giant to an alleged global kickback scheme
Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exce...
New agency is built around the Stagwell Machine operating system
Liz Rutgersson appointed Chief Executive Officer of Assembly and Connie Chan elevated to CEO of Assembly APACNew leadership team to drive next phase of growth for the global media...
WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta...
Turnbull is leaving McCann after taking the top position in December 2025
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, espe...
Meta is using owned platforms, television, and Alexandr Wang’s personal feed to launch Muse. One channel is trying to deliver what paid ads cannot.
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
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