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The deal comes as M&A for commerce firms grow.
For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by build...
The brand appointed Gut for creative and Mediaplus to handle media buying.
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with T...
The new agency introduces a differentiated media model to the market, filling a gap for brands seeking greater agility, performance and growth
Quick AnswerContinue reading on Medium »
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
YouTube has become a major advertising channel for brands that want to reach audiences through video. But running a successful YouTube…Continue reading on Medium »
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
New agency is built around the Stagwell Machine operating system
Aotearoa Independent Media Agencies has announced a new partnership with Nielsen, giving its members greater access to market intelligence. The post AIMA announces partnership with...
Building on a landmark first year of joint research, thought leadership, and member education, the two organizations deepen their alliance to help global advertisers unlock greater...
AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea...
Choosing an agency that offers integrated development, hosting, and marketing services can significantly simplify digital operations. Businesses benefit from improved collaboration...
According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far mo...
Aotearoa Independent Media Agencies has renewed its partnership with locally owned digital out of home business Vast Billboards. The post AIMA renews partnership with Vast Billboa...
Mwananchi Communications Limited (MCL) has launched its comprehensive Digital Media Rate Card. The new rates offer highly competitive and flexible advertising solutions across MCL...
In today’s digital world, people connect with brands in many different ways. Traditional advertising is still useful, but audiences often…Continue reading on Medium »
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...
Kim Sizemore is the independent agency’s first head of integrated media
I’m launching a results-driven lead-generation campaign and need an experienced digital media buyer to take full ownership of the ad spend. The focus is strictly online: social med...
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