Latest updates for Ad Tech Industry News

Fresh curated links around Ad Tech Industry News are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
  • Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org
  • The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next

Post angles to try

Share the most useful takeaway for your audience.
Turn one article into a quick practical checklist.
Ask your audience how this shift affects their work.
Turn angles into scheduled posts

Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

adexchanger.com /2 weeks ago

Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...

Read source
pocketgamer.biz /1 week ago

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...

Read source
adweek.com /6 days ago

The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next

A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...

Read source
martechseries.com /3 weeks ago

Viamedia.ai Joins Go Addressable, Offering Broadcasters and MVPDs Access to TV Targeting Technology for Previously Exclu...

Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...

Read source
adexchanger.com /1 month ago

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...

Read source
adexchanger.com /1 month ago

Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian...

Read source
adexchanger.com /1 month ago

A Bon Viant; The End Of Indie Middleware

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchan...

Read source
adweek.com /1 week ago

Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI

A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.

Read source
martechseries.com /1 month ago

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk’s Kokai platform Users will be able to prioritize campaign outcomes and...

Read source
adexchanger.com /3 weeks ago

The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM

Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...

Read source
adweek.com /6 days ago

Runway’s AI Video Agent Creates and Measures Ads Across Platforms 

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

Read source
adweek.com /1 month ago

EXCLUSIVE: Leaked Deck Outlines The Trade Desk’s Agentic Plans for H2 2026

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

Read source
adexchanger.com /1 month ago

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...

Read source
adexchanger.com /1 month ago

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...

Read source
adweek.com /1 month ago

EXCLUSIVE: The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years 

Aravind Chandrasekharan is the latest exec to exit in a year of leadership turnover at the adtech company

Read source
adweek.com /3 weeks ago

Is The Trade Desk Running Out of Room to Turn Around?

After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce

Read source
adweek.com /2 weeks ago

Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm

The former Criteo exec wants to use AI to change market research.

Read source
adexchanger.com /1 month ago

Ad Tech Without Profit; What’s With The MaxxMaxxing?

Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMax...

Read source
prweb.com /1 month ago

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...

Read source
adweek.com /1 month ago

Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected

Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competiti...

Read source
martechseries.com /1 week ago

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV

Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an e...

Read source
martechseries.com /1 month ago

IAB Tech Lab Announces Privacy Standards Portfolio Updates to Strengthen Privacy Compliance Across the Digital Advertisi...

Updates Advance Interoperability and Help Address Regulatory Requirements; Available for Public Comment Until September 11, 2026 IAB Tech Lab, the global digital advertising techni...

Read source
adexchanger.com /1 month ago

New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era

When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting ma...

Read source
pocketgamer.biz /2 weeks ago

Smadex refreshes brand as Performance CTV becomes growth engine

Smadex has refreshed its brand and website as the advertising company expands from its mobile ads roots into Performance CTV for apps and games. Founded in 2011, Smadex has histor...

Read source

Turn fresh research into a full content calendar

Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.

Sources covering Ad Tech Industry News

feeds2.feedburner.com

Recent coverage from public sources
Public source

martechseries.com

Recent coverage from public sources
Public source

adweek.com

Recent coverage from public sources
Public source

pocketgamer.biz

Recent coverage from public sources
Public source

prweb.com

Recent coverage from public sources
Public source