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The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...
I identified Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Dotdigital, Klaviyo, Adobe Real-Time CDP, and Planhat as the best customer da...
Between chaotic levels of market fragmentation and economic volatility, marketing and communications agencies can no longer rely on the human intuition they’ve traditionally used t...
New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native Liferay, a leading provider of Digital Experience Platforms (DXPs), to...
LiveRamp , the leader in data collaboration, announced it has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media channels,...
The system allows advertisers to connect their campaigns to the artificial intelligence tool of their choice and use it to guide their promotions.
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....
With 60% of AI projects stalled due to data curation and AI readiness, Enterprise 2.0.5 puts governance where it’s actually enforceable, at the data itself. Data Dynamics, a global...
Connect your AI tools to your whole customer data stack with RudderStack MCP and get 30+ tools for debugging, monitoring, governance, and more.
Data sits at the center of every successful insurtech business. Customer applications, policy records, claims documentation, compliance reports, and payment […] Magellan Solutions...
As a privacy manager, compliance officer, legal counsel, digital marketing leader, or website administrator, you've already accepted that cookie banners alone aren't enough. The ch...
A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand...
SecuPi monitors the end-user’s identity behind MCP and NHI database access, extending DAM with runtime AI Data Access controls SecuPi today announced new capabilities designed to c...
Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has time to actually check, and somewhere in all that noise...
The Agentic Data Operations Platform (ADOP) is a reference architecture on Amazon Bedrock that uses specialized AI agents to automate the full Bronze-to-Silver-to-Gold data pipelin...
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a sear...
For years, the thinking behind marketing technology strategy was pretty simple: when a new marketing challenge came along, companies added another application to solve it. A new pl...
Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the workflows faster, and yet performance is hitting a ceil...
New capability helps organizations standardize metadata, reduce manual workflows, and preserve existing tagging processes PhotoShelter, the leading digital asset management (DAM) p...
Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...
Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake follo...
New MCP-Powered tool helps content and marketing, IT administrators, and multi-location operators manage everyday digital signage tasks faster and more easily Yodeck, the Intellige...
As third-party tracking disappeared, Checkmate built a profitable AI marketing business on its own shopper data. 700+ brands were already using it. Checkmate, the consumer shopping...
The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with T...
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