Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.
The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...
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The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...
I identified Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Dotdigital, Klaviyo, Adobe Real-Time CDP, and Planhat as the best customer da...
You already know the stakes: fragmented media buying, wasted ad spend, and opaque reporting can derail even the most well-planned campaigns. Choosing among the best demand-side pla...
Between chaotic levels of market fragmentation and economic volatility, marketing and communications agencies can no longer rely on the human intuition they’ve traditionally used t...
LiveRamp , the leader in data collaboration, announced it has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media channels,...
CaliberMind’s MCP Server eliminates token waste delivering a schema-ready GTM data layer — so AI spends every query on insight, not data prep. CaliberMind, the GTM Intelligence and...
The identity matching problem brands face todayBrands invest heavily in building first-party data assets...
There's a version of the AI modernization story that goes: build the platform, then...
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....
Marketing technology has seen plenty of change over the past few decades. But what...
Data sits at the center of every successful insurtech business. Customer applications, policy records, claims documentation, compliance reports, and payment […] Magellan Solutions...
As a privacy manager, compliance officer, legal counsel, digital marketing leader, or website administrator, you've already accepted that cookie banners alone aren't enough. The ch...
Connect your AI tools to your whole customer data stack with RudderStack MCP and get 30+ tools for debugging, monitoring, governance, and more.
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead. The post Build A Live Data Stack With MCP F...
A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand...
Enabling seamless discovery and activation of AI-powered audiences across 30 DSPs, 1,400 direct publishers in nearly 200 countries Dstillery, a leading predictive AI audience targe...
Ataccama’s MCP Server, available now in the Databricks Marketplace, extends trusted data context from source systems through the Databricks platform to AI models and agents Ataccam...
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a sear...
Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the workflows faster, and yet performance is hitting a ceil...
YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversa...
Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and recommendations. These systems rely on campaign, attribution, CRM,...
Marketing is quickly extending beyond websites, apps, and social media to smart physical environments enabled by connected technology. Traditional digital marketing was very relian...
Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...
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