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Сейчас системой пользуются 90% аналитиков компании. Объём данных на платформе уже превысил 400 петабайт.
Analyze your warehouse data, build audiences from that analysis, and sync them to Meta, Google, Braze and more from one AI-native workflow. No SQL, no CSVs.
Imagine your director sends you a chat message Monday morning: Our average order value dropped 7% in January, but total revenue stayed flat. Why? If you’re a data practitioner, you...
The company added tools designed to help create more targeted promotions and artificial intelligence agentic capabilities to assist with data audits.
New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.
Data teams all get asked the same questions: "what will sales be next quarter?,"...
Starbucks, Accenture, Amazon, Splunk, Google, Uber, IBM, and many popular companies use business analytics to personalize product recommendations, land logistical business decision...
Payment analytics turns transaction records into useful measures such as approval rate, decline rate, checkout completion and average processing time. Segment these measures by dev...
Most marketing teams aspire to be data-driven. In practice, getting a trusted answer,...
Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...
The platform rolled out an artificial intelligence-powered summary that offers trend insights on follower and viewer engagement.
Unlock the potential of online shopping data to enhance your sales strategies. Discover key insights and analytical techniques that can drive conversions, optimize customer experie...
AI analytics is the practice of applying artificial intelligence and machine learning to data analysis...
Introduction One of the principal difficulties in making decisions based on data is understanding how... The post Cohort Analysis Tracking: Grouping Users by Shared Characteristics...
Good marketing analytics isn’t just about understanding what happened. It’s about knowing what to do differently next time.Continue reading on Medium »
Automated data analysis tools keep teams efficient. AI keeps tabs on the mundane, such as cleaning data, summarizing patterns, generating charts, creating reports, answering questi...
The reason I started looking for something else was simple. I wanted to know which blog posts brought in readers last week, and GA4 made me click through four screens to find out....
Replace GA4 with RudderStack, Snowflake, dbt, and Hex. A production build with warehouse-native analytics and CRM joins GA4 cannot produce at any price tier.
BigQuery now features a suite of augmented analytics Table-Valued Functions (TVFs) designed to automate complex data analysis at scale. Augmented analytics combines AI, ML and stat...
Yes, we have added a brand-new Analytics section to our Multivendor Marketplace app for Shopify. You can now see how your catalogue and your orders are doing, for any period you ch...
In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.
Built from more than 10 years of enterprise website scans, the new Cookie and Tag Database gives privacy, compliance, and analytics teams trusted answers for every cookie and tag....
Headquarters: CRI - Remote From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, cus...
Anana captures demand intelligence from guest calls, chats, and emails before they become bookings, surfacing structured commercial insights for hotel teams through a five-componen...
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