Latest updates for Martech

Fresh curated links around martech are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • How Do Higher-Performing Brands Get More from Martech? New Research Reveals
  • Martech Replacement Economics: Why Marketers Are Rebuilding Their Stacks Instead of Simply Expanding Them?
  • Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback b

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newswire.com /2 weeks ago

How Do Higher-Performing Brands Get More from Martech? New Research Reveals

Drawing on 417 validated enterprise martech stacks and a survey of brand-side marketing leaders, the independent research company, The Martech Weekly, unveils their first peer benc...

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martechseries.com /1 month ago

Martech Replacement Economics: Why Marketers Are Rebuilding Their Stacks Instead of Simply Expanding Them?

For years, the thinking behind marketing technology strategy was pretty simple: when a new marketing challenge came along, companies added another application to solve it. A new pl...

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martechseries.com /1 month ago

Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback b...

Empowering Creative Teams to Move Faster, Personalize Deeper, and Focus on What Matters Most Kochava, the leading real-time data solutions company for omnichannel outcomes, announc...

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martechseries.com /2 weeks ago

Zayo Names Mariana Agathoklis Schlock Executive Vice President, Chief Communications & Marketing Officer

Former Verizon executive to lead integrated communications, marketing and ESG organization as Zayo scales for the AI-driven infrastructure era Zayo, the leading digital infrastruct...

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martechseries.com /1 month ago

Stensul Brings Governed Creation to Salesforce Marketing Cloud Next

New integration helps marketers and AI agents create and personalize campaigns at scale, then move them directly into Salesforce for activation Stensul, the Governed Creationâ„¢ Pl...

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martechseries.com /2 weeks ago

Everbridge Expands Technology Partner Ecosystem with Launch of Everbridge Marketplace

New Marketplace gives customers a centralized way to discover and access third-party solutions that extend Everbridge capabilities Everbridge, the global leader in High Velocity Cr...

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martechseries.com /2 weeks ago

Dash Social and Marquee Brands to Explore Brand Intelligence as the Next Competitive Advantage in AI at ADWEEK House Dur...

Marquee Brands CMO Natasha Fishman and Dash Social’s Hannah Graham Rose will discuss why access to AI is no longer a differentiator, and what marketers need to build next Dash Soci...

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martechseries.com /2 weeks ago

follow Inc Releases followOS-email, Delivering the Agentic AI Marketing Service Months Ahead of Schedule

AI-native email marketing built for small-to-medium businesses launches beta October 1; Design Studio creates, edits and launches e-mail campaigns in minutes followOS-email: the AI...

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martechseries.com /2 weeks ago

Integrate Brings Governed Marketing Data Into AI Workflows B2B Teams Already Use

Integrate MCP lets marketers ask business questions about their marketing campaigns, leads, spend, pipeline and ABM data, and act on the answers with the same permissions and appro...

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martechseries.com /2 weeks ago

Hightouch Names Matthew Lubeck General Manager, EMEA

Marketing technology veteran will lead Hightouch’s growth across EMEA Hightouch, the leader in data and AI for marketing, has named Matthew Lubeck General Manager, EMEA. Based in L...

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martechseries.com /3 weeks ago

Particular Audience launches Trade Media solution to bring trade marketing into the digital age

New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing  AI-powered retail media persona...

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newswire.com /4 days ago

Stagwell Launches "Stagwell AI," Its Unified Custom Portfolio of Agentic Marketing Solutions

Building on Stagwell's ongoing investment in AI, the portfolio brings together rebranded and new solutions under one masterbrand to streamline AI product go-to-market strategy and...

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martechseries.com /1 week ago

Movable Ink Introduces Headless Marketing Capabilities

Agentic Orchestration Includes Launch of AI-Powered Assistants Movable Ink, the AI-powered personalized content platform, announced new headless marketing capabilities, enabling ma...

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martechseries.com /6 days ago

Treasure AI Builds a Brand Live on Stage at Agentic World 2026, Unveils Digital Worker

Daymond John headlines as 500+ enterprise marketing leaders gather in Miami; Treasure AI awards its customers and announces Digital Worker, Personalization Studio and click-based e...

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martechseries.com /1 month ago

TechEsperto Expands Beyond CRM to Build Connected AI, Web and Mobile Products for Growing Businesses

With more than 500 projects delivered across 30+ countries TechEsperto is bringing its deep CRM and systems-integration experience to mobile apps, web platforms TechEsperto, a soft...

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martechseries.com /1 month ago

Datamaran Rebrands, Shifting from ESG Issue Management to Enterprise Governance

Datamaran unveils a new brand identity, reflecting its evolution into an AI-powered governance platform for the enterprise. Datamaran announced a comprehensive rebrand, introducing...

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blog.hubspot.com /2 weeks ago

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, c...

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martechseries.com /3 weeks ago

Growth7 Launches AI Marketing Platform That Turns CRM Data Into Pipeline Action

Founded by Joseph Sarro of Intelligent Solutions DX & Justin Pennington of Infraxio; Salesforce, HubSpot, Pipedrive, Zoho — no migration, no second CRM Growth7, Inc today annou...

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martechseries.com /4 days ago

Demandbase Launches New AI Agents to Lead the B2A Marketing Era

Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of thre...

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martechseries.com /3 weeks ago

Usermaven Launches Agentic Maven AI 2.0 for Marketing Attribution and Growth

Autonomous AI Agents continuously analyze marketing and attribution data, while Maven AI helps teams uncover changes, risks, and revenue opportunities. Usermaven, a marketing attri...

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martechseries.com /1 month ago

Vereigen Media Announces, ‘Austin Marketers Connect’ Bringing Together Austin’s B2B Marketing & Growth Leaders

New executive networking experience invites Austin-area B2B marketers, demand generation professionals, and growth leaders to connect, exchange ideas, and build meaningful relation...

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martechseries.com /1 month ago

Solutionarian Marketing & Web Design Offers Website Design Service Built for AI-Powered Search and Local Visibility

Silicon Valley Agency Bridges High-End Digital Craftsmanship with Generative Engine Optimization (GEO) and Local SEO to Future-Proof Regional Businesses As generative AI engines, c...

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blog.hubspot.com /2 weeks ago

AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery

Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established per...

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forrester.com /3 days ago

Everything Is A Marketing Operating System

Why Does Everyone Want To Be An Operating System? The appeal of the operating system concept is straightforward. It meets marketers’ need for technology and service ecosystems that...

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go.forrester.com

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martechseries.com

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