20+ Social Media KPIs to Track for Brand Success From TikTok to Instagram, global social media usage is rising by 5.17 billion people in 2025—more than half of the world’s population. While not all of these demographics use social media to communicate with businesses, many do. However, to understand how social media impacts the company …
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Are you looking to grow Instagram followers for startups? Instagram is the most popular app that many successful brands use to reach a wider audience. These brands use a solid Instagram marketing strategy to engage with the right audience. According to 81% of users, Instagram helps them research products and services. That said, you risk losing …
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Are you wondering how to post a long video on Instagram in 2025? With so many new features on Instagram, it has become a challenge. However, leveraging long videos, strategically utilizing Reels, and exploring creative carousel post sequences can help extend the duration of your content and attract your audience. That said, this article will …
Social media has transformed into a global hub of conversations, where every trend and idea takes place and spreads elsewhere. With so much happening, failing to engage in these conversations means your brand is missing valuable opportunities daily. Here comes the need for social media monitoring. Social media monitoring plays a major role in building …
Social Media Monitoring Explained: How to Build an Effective Strategy Read More »
Wondering how to increase followers on Instagram? Instagram serves as the cornerstone of the social media presence of many brands. Instagram marketing has been shown to increase customer engagement, boost sales, and increase traffic. However, you’re not alone if you’re frustrated with the engagement of your Instagram account. There is intense competition on the platform. …
Proven Strategies to Increase Followers on Instagram in 2025 Read More »
Attention spans are shrinking, and short-form videos are the solution. Platforms like TikTok and Instagram Reels are captivating millions daily, proving that concise content drives engagement. This is the era of short-form content, and brands can’t afford to be left behind. Social media users prefer quick, effortlessly digested information. Short-from content, which has been effective …
Why Short-Form Content Is the Future of Brand Marketing? A Quick Guide Read More »
The landscape for social media has undergone a significant shift. The days of merely monitoring engagement metrics and reporting on reach are long gone. As a social media analyst, you are now expected to be a storyteller, trend forecaster, and data wizard all at once. With 2025 just around the corner, as the digital age …
7 Future-Proof Skills for Social Media Analysts in 2025 Read More »
Instagram has taken the world by storm, and it’s no wonder why. Its stunning visuals and engaging content make it the perfect platform to connect with your audience and showcase your brand. However, posting on Instagram can be tricky if you’re new to the platform. Don’t worry; we’ve got you covered. This quick guide will walk you …
A well-structured marketing campaign plan is crucial for businesses, but why? To stand out from the competition and achieve their marketing goals. A marketing campaign plan serves as a roadmap that guides your marketing efforts, ensuring everyone on your team is on the same page and working towards the same objectives. Without a clear plan, …
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Social media Reviews influence not just product purchases but also decisions about where to dine, stay on vacation, get a haircut, and more. As a business owner, you must know the importance of these reviews in building your reputation and attracting new customers. With so many Yelp vs. Google reviews out there, it can be overwhelming …
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