Bilal Khan, Author at SocialBu Blog

Threads vs Twitter: Which Platform Should Your Brand Choose?

Leave a Comment / Social Media Marketing, Twitter / By Bilal Khan

Choosing between Threads and Twitter (now X) for your brand in 2025 can be challenging. While both offer unique advantages, understanding their distinct features, user bases, and content styles is crucial for making an informed decision. Twitter has long been the go-to platform for real-time updates, thought leadership, and trending conversations. It’s where news breaks, …

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How to Build and Use UTM Links for Social Media Tracking

Leave a Comment / Social Media Marketing / By Bilal Khan

Understanding the effectiveness of your social media efforts can be challenging. While basic analytics provide a general overview, pinpointing what drives traffic and conversions requires a more precise approach. This is where UTM links and a robust UTM builder become necessary for any social media manager. With a solid UTM strategy in place, you’ll stop …

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How to Use SocialBu Analytics to Boost Engagement Insights

Leave a Comment / Social Media Marketing / By Bilal Khan

Struggling to understand why your social media posts aren’t getting the likes, comments, or shares you expected? Without clear insights into what drives audience engagement, your efforts and planning can go into the void. The lack of engagement can be an obstacle to your brand’s success. Every post that doesn’t perform means missed connections with …

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Social Media Data Privacy: Things Agencies Need to Know in 2025

Leave a Comment / Social Media Marketing / By Bilal Khan

As social media platforms grow more complex, agency owners face rising challenges in protecting client data across multiple channels like Instagram, Facebook, and LinkedIn. With users increasingly wary of data misuse by advertisers, agencies must prioritize client data protection on social media platforms. Not to mention, the increase in data usage in the AI space …

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How Freelancers and Agencies Track Social Media ROI Today?

Leave a Comment / Social Media Marketing / By Bilal Khan

Ever spent hours perfecting a social media post, only to wonder if it reached the right audience? You’re not alone. In 2025, Social Media ROI is what truly drives meaningful results from your content efforts. Freelancers and agencies alike need a clear view of what works and what doesn’t. Tracking ROI is what separates guesswork …

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What are the biggest pain points for social media managers in 2025?

Leave a Comment / Social Media Marketing / By Bilal Khan

It’s no longer just about posting pretty pictures and writing clever captions. In 2025, the pain points for social media managers are more complex than ever before. As platforms evolve overnight, trends vanish before brands can catch up. Every platform requires a distinct approach, ranging from short-form video dominance to AI-generated content. Brands want results, …

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How Can I Use SocialBu to Run UGC Campaigns Easily?

Leave a Comment / Social Media Marketing / By Bilal Khan

Imagine scrolling through your favorite social media app and coming across a post from a real person talking about a product they genuinely love. This is precisely what user-generated content (UGC) brings to marketing: authentic voices that resonate more than traditional ads. UGC campaigns turn everyday customers into brand ambassadors, creating authentic content that feels …

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Hiring a Social Media Manager vs Social Media Marketer: What’s the Difference?

Leave a Comment / Social Media Marketing / By Bilal Khan

For startups trying to do more with less, understanding the roles of social media manager vs. marketer is crucial. While both drive your online presence, they serve different functions, and hiring the right one at the right time can fast-track your growth. Social media has moved far beyond fun posts and updates. It now plays …

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Which Social Media Channels Actually Work for Startup Marketing?

Leave a Comment / Social Media Marketing / By Bilal Khan

With over 5 billion people active on social platforms globally, your customers are already there, scrolling, liking, and sharing. Ignoring this is like opening a shop in the middle of a desert. The right social media channels can spark conversations and turn followers into loyal customers. For startups, social media is a lifeline to connect …

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7 Interesting SocialBu Features You Will Love to Know About

Leave a Comment / Social Media Marketing / By Bilal Khan

Social media can be a lot to handle like posting on different platforms, keeping up with comments, and tracking what’s working. But it doesn’t have to be overwhelming. But with the right SocialBu features, managing everything becomes much easier and more organized. All in one place where you can plan posts, check analytics, and connect …

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