Social Media Marketing

How to Get More Views on Instagram Reels: Top 11 Strategies

Instagram Reels views

Get More Watch Time, More Shares, More Likes. Getting more Instagram Reels views in 2025 is about figuring out the new algorithm. It now focuses on how long people watch (watch time), plus sends (shares) and likes per person who sees it. To truly optimize Instagram Reel views, you must make content that keeps people …

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Social Media Engagement Rate Benchmarks & Formulas

Social media benchmarks

Social media benchmarks are the most confusing part of marketing. Most reports are a mess because they compare different kinds of numbers. Like your engagement based on ‘reach’ against a competitor’s based on ‘followers’. This leads to bad choices. This guide fixes that problem. We looked at all the new reports and platform changes to …

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The US TikTok Ban: What are the Implications for Marketers

The US TikTok Ban

If you’re a marketer who runs multiple campaigns on TikTok, you might be refreshing the news daily, asking: “Is TikTok getting banned in the U.S. this time?” TikTok is one of the most powerful marketing platforms in the U.S., with over 170 million users. However, as lawmakers push forward on a TikTok ban, marketers wonder …

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How to Spot the Right Trends for Your Social Media in 2025

current social media trends / social media trends

We’re more than halfway through 2025, and if you’re still chasing trends on social media, you’re already behind. You’ve probably seen it happen: a viral trend pops up everywhere, so you jump on it. You create content. You hit publish. But nothing happens. No likes, no reach, no engagement. Meanwhile, your competitors spotted that same …

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Crowdfire is Gone: 9 Crowdfire Alternatives Worth Switching To

Crowdfire is gone after serving users for 15 years, leaving thousands of users confused and clueless about what to do next. Most of them had been using the tool for several years and relied on it for all their social media management goals, and the news of Crowdfire shutting down left them stranded.  If you …

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Social Media Burnout Is Real. Here’s What to Do

Does opening your social media apps feel more like a burden than a choice? If you’re tired of chasing algorithms, exhausted by the endless scroll, and feeling a spike of anxiety with every notification, you’re not just imagining it. That feeling is real, and it has a name: social media burnout. It’s the silent struggle …

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How does SocialBu work? A simple tutorial for beginners

SocialBu tutorial

SocialBu tutorial for beginners: SocialBu is an all-in-one social media management platform that consolidates scheduling, content creation, and analytics across all your networks. In this blog, we introduce the SocialBu Autopilot Framework. Our step-by-step method to set up, schedule, automate, and analyze your social media. This SocialBu tutorial makes it easy for even a marketing …

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14 Best Social Media Automation Tools in 2025 (Tried & Tested)

social media automation tools

The pressure to post consistently across multiple platforms is a major time-sink for businesses, agencies, and creators. This is why we need social media automation tools. These helpful platforms do more than just schedule posts.  They can help you generate content ideas with AI, analyze performance, manage conversations, and put your entire social media workflow …

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5 Powerful Loomly Alternatives for Content Planning

5 Powerful Loomly Alternatives for Content Planning

If you love Loomly’s multi-platform collaboration, along with other perks, but are deterred by the recent price hike, you are not alone. As seen in this Reddit thread, many users are unhappy about this sudden price surge and are questioning their choice. Some have even decided to switch to other platforms. If you are also …

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