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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Oktopost helps you to organize and manage your social media by allowing you to publish each of your post around a specific publishing activity. You can schedule your posts to be posted at peak times of your selected day. You can even add multiple images, videos, and gifs to your content. It provides you with a visual scheduler, that enables you to view all your posts, and edit and rearrange them with ease. Moreover, you can search for the latest trends, news, and insights from the internet and share them with your followers.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Oktopost helps you respond to your followers instantly. It allows you to access all the mentions, comments, and direct messages from all of your profiles by a single inbox. You can also collaborate with your team and observe when a member replies or leaves a note on a message, or assigns or completes a task.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

Oktopost gives you the facility of team collaboration for managing your social media brand. It allows you to create custom roles and permissions for your associates and to apply a read-only-mode to certain data. They can then only access the profiles, campaigns, and settings that you have allowed them to. You can even ban specific keywords to prevent them from misusing them. Your team members can submit tasks and messages to you, which go live after you approve them. You can also pause all other activities in case of an urgent crisis, and allot specific people the job to combat the problem.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Oktopost allows you to grasp the points that are crucial for the success of a successful social media branding. You can track the number of likes, clicks, comments, and shares that your posts receive with the help of graphs and charts. You can also follow popular trends on social media by measuring their follower growth, mentions, and click stats and observe top performing keywords, links, multimedia, and hashtags.


Oktopost enables you to track relevant keywords, mentions, and competitor profiles so you can stay up to date with the trending conversations that are happening on social media regarding your community.


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