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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

With Meltwater, you can schedule and publish content to various social media channels, as well as draft them to review later, using a content calendar. You can also find popular social media images and videos to share on your feed.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Meltwater allows you to reply to all your mentions and private messages quickly. You can also use save messages to use as templates for instant response. Along with that, it lets you respond to public conversations too.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

Meltwater enables you to work and plan your strategies together with your social media teams. You can grant specific user roles to each of the members so they can only view the customized workspace screens based on the roles. Your team can also respond to high volume conversations simultaneously.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Meltwater provides you with a complete analysis of your social media presence. You can measure relevant metrics such as the audience growth, engagement rate, and interaction ratios, etc of your social campaigns to help improve your performance. You can also track the performance of your competitors including their sentiment, engagement volumes, and scorecards. This can help you compare their strategy with yours and know your weaknesses against them. Furthermore, it allows you to have a better understanding of your targetted audience by providing information such as their gender, influence, location, interests, and average income. The analysis reports can be generated on a weekly, monthly or quarterly basis, and can be exported or scheduled to be delivered to your email inbox.


Meltwater lets you search for an unlimited number of topics related to your brand by using keywords or complex queries. The search provides broad results to help you identify current trends and key insights. You can also track significant events and important influencers that are relevant to your industry. It allows you to measure their mentions, engagements, and true reach to help you analyze how they work and connect with their followers. The results can be filtered by target audience or demographics of their followers as well as by their influence level, location, and gender, etc. Additionally. this data can be exported in multiple formats.


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