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Scheduling
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Post Approvals
Auto Publish from RSS
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Content studio lets you manage your content through a calendar or list, along with allowing you to review and edit posts before being published. You can set customized time for them or allow the application to publish them automatically on peak times. Also, you can sort your posts by various filters such as by account, status, label, team member, period and post type. While writing, it adds translations if your targeted audience is global, lets you customize the post according to the requirements of different social media platforms, select hashtags from a pre-saved list and simultaneously suggests appropriate keywords for the content. You can search for related information on the web using your keywords too. It also enables you to find and attach multimedia such as videos, GIFs, and images, which can be edited with their inbuilt editor. Additionally, it enables you to preview each post before publishing and reschedule your posts.

Social Bakers provides you a large library of content across the social media, to choose your posts from. The library lets you search your required content as well as recommends posts for you based on your social media and web data. It also suggests content according to your audience.


Social Bakers helps you respond to the messages and comments of your followers from their platform, and add GIFs, photos and even tag profiles in your replies. You can save time by creating custom message templates that can be accessed directly through shortcuts. It also allows you to clean up your message feed so you can view specific queries and channels only. Furthermore, you can log all customer care cases into other platforms such as Salesforce Service and Sales Clouds.


Content Studio assists you in working together with your team members in managing your social media. It lets the clients and managers review, approve and reject posts through the calendar or list view.

Social Baker allows you to set responsibilities for your team through a clearly defined process. You can assign them tasks, share ideas among them, know what each person is working on, and how are they performing in managing their job.


Content Studio measures the likes, comments, post rate, type, length, and fans activity for your social media as well as other important stats such as the reach, total engagement, audience growth, and top-performing posts, etc. It displays the analysis in the form of graphs as well as reports, which can be shared with your clients. You can also add their logo and brand color to the reports. It allows you to check what discussion is being done about your brand too. Moreover, it suggests how long a post should be to ensure maximum engagement.

Social Baker assists you to access up-to-date benchmarks about your performance, such as the number of likes, comments, and views, etc. so you realize where you stand in your industry. Furthermore, it allows you to understand not only yours but also your competition's performance. You can see their success graph to study the areas where they are succeeding and view their comparison with your performance. It also lets you analyze your audience to let you know their interests and preferences and follow how they evolve with time.


Content Studio lets you find popular content with the help of keywords, domains, authors or hashtags. You can also create custom topics for repetitive searches and use boolean operators to build complex queries.

Social Baker lets you monitor important topics and influencers on your social media. You can track keywords and queries to observe relative trends. Additionally, it makes you aware of how the audience feels about your content by alerting you every time someone mentions you or writes a comment under your posts. You can also spot negative sentiments on your channels and take appropriate action against them.


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