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Content studio lets you manage your content through a calendar or list, along with allowing you to review and edit posts before being published. You can set customized time for them or allow the application to publish them automatically on peak times. Also, you can sort your posts by various filters such as by account, status, label, team member, period and post type. While writing, it adds translations if your targeted audience is global, lets you customize the post according to the requirements of different social media platforms, select hashtags from a pre-saved list and simultaneously suggests appropriate keywords for the content. You can search for related information on the web using your keywords too. It also enables you to find and attach multimedia such as videos, GIFs, and images, which can be edited with their inbuilt editor. Additionally, it enables you to preview each post before publishing and reschedule your posts.

With Meltwater, you can schedule and publish content to various social media channels, as well as draft them to review later, using a content calendar. You can also find popular social media images and videos to share on your feed.


Meltwater allows you to reply to all your mentions and private messages quickly. You can also use save messages to use as templates for instant response. Along with that, it lets you respond to public conversations too.


Content Studio assists you in working together with your team members in managing your social media. It lets the clients and managers review, approve and reject posts through the calendar or list view.

Meltwater enables you to work and plan your strategies together with your social media teams. You can grant specific user roles to each of the members so they can only view the customized workspace screens based on the roles. Your team can also respond to high volume conversations simultaneously.


Content Studio measures the likes, comments, post rate, type, length, and fans activity for your social media as well as other important stats such as the reach, total engagement, audience growth, and top-performing posts, etc. It displays the analysis in the form of graphs as well as reports, which can be shared with your clients. You can also add their logo and brand color to the reports. It allows you to check what discussion is being done about your brand too. Moreover, it suggests how long a post should be to ensure maximum engagement.

Meltwater provides you with a complete analysis of your social media presence. You can measure relevant metrics such as the audience growth, engagement rate, and interaction ratios, etc of your social campaigns to help improve your performance. You can also track the performance of your competitors including their sentiment, engagement volumes, and scorecards. This can help you compare their strategy with yours and know your weaknesses against them. Furthermore, it allows you to have a better understanding of your targetted audience by providing information such as their gender, influence, location, interests, and average income. The analysis reports can be generated on a weekly, monthly or quarterly basis, and can be exported or scheduled to be delivered to your email inbox.


Content Studio lets you find popular content with the help of keywords, domains, authors or hashtags. You can also create custom topics for repetitive searches and use boolean operators to build complex queries.

Meltwater lets you search for an unlimited number of topics related to your brand by using keywords or complex queries. The search provides broad results to help you identify current trends and key insights. You can also track significant events and important influencers that are relevant to your industry. It allows you to measure their mentions, engagements, and true reach to help you analyze how they work and connect with their followers. The results can be filtered by target audience or demographics of their followers as well as by their influence level, location, and gender, etc. Additionally. this data can be exported in multiple formats.


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