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Post Approvals
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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

Tailor Social lets you automate the process of social media posting by allowing you to schedule your posts to be published in future. The social media calendar lets you plan your own content. It also recommends related posts for you to schedule for months. Other than that, you can create, edit and design images to add to your posts by using its in-built designer. Furthermore, you can even search for new content and ideas to share with your followers. You can discover everything related to your brand, including blog posts, articles, gifs, quotes, videos, and images to maximize audience engagement.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.

Tailor Social allows you to analyze the engagement of your social media in detail. It delivers you the performance metrics of your overall account as well as of the individual posts, so you see what type of content is performing best among your audience. You can view the total number of shares, likes and other kinds of follower engagements. These stats can be grouped by time, days or post types.


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