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Scheduling
Teams/Brands
Post Approvals
Auto Publish from RSS
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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

Social Bakers provides you a large library of content across the social media, to choose your posts from. The library lets you search your required content as well as recommends posts for you based on your social media and web data. It also suggests content according to your audience.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.

Social Bakers helps you respond to the messages and comments of your followers from their platform, and add GIFs, photos and even tag profiles in your replies. You can save time by creating custom message templates that can be accessed directly through shortcuts. It also allows you to clean up your message feed so you can view specific queries and channels only. Furthermore, you can log all customer care cases into other platforms such as Salesforce Service and Sales Clouds.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.

Social Baker allows you to set responsibilities for your team through a clearly defined process. You can assign them tasks, share ideas among them, know what each person is working on, and how are they performing in managing their job.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.

Social Baker assists you to access up-to-date benchmarks about your performance, such as the number of likes, comments, and views, etc. so you realize where you stand in your industry. Furthermore, it allows you to understand not only yours but also your competition's performance. You can see their success graph to study the areas where they are succeeding and view their comparison with your performance. It also lets you analyze your audience to let you know their interests and preferences and follow how they evolve with time.


Social Baker lets you monitor important topics and influencers on your social media. You can track keywords and queries to observe relative trends. Additionally, it makes you aware of how the audience feels about your content by alerting you every time someone mentions you or writes a comment under your posts. You can also spot negative sentiments on your channels and take appropriate action against them.


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