Social Networks Facebook, Twitter, LinkedIn, Pinterest, Instagram. Facebook, Twitter, LinkedIn, Tumblr, Pinterest Facebook, Twitter, Instagram, LinkedIn, Google My Business
Scheduling
Teams/Brands
Post Approvals
Auto Publish from RSS
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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

Content studio lets you manage your content through a calendar or list, along with allowing you to review and edit posts before being published. You can set customized time for them or allow the application to publish them automatically on peak times. Also, you can sort your posts by various filters such as by account, status, label, team member, period and post type. While writing, it adds translations if your targeted audience is global, lets you customize the post according to the requirements of different social media platforms, select hashtags from a pre-saved list and simultaneously suggests appropriate keywords for the content. You can search for related information on the web using your keywords too. It also enables you to find and attach multimedia such as videos, GIFs, and images, which can be edited with their inbuilt editor. Additionally, it enables you to preview each post before publishing and reschedule your posts.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.

Content Studio assists you in working together with your team members in managing your social media. It lets the clients and managers review, approve and reject posts through the calendar or list view.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.

Content Studio measures the likes, comments, post rate, type, length, and fans activity for your social media as well as other important stats such as the reach, total engagement, audience growth, and top-performing posts, etc. It displays the analysis in the form of graphs as well as reports, which can be shared with your clients. You can also add their logo and brand color to the reports. It allows you to check what discussion is being done about your brand too. Moreover, it suggests how long a post should be to ensure maximum engagement.


Content Studio lets you find popular content with the help of keywords, domains, authors or hashtags. You can also create custom topics for repetitive searches and use boolean operators to build complex queries.


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