SOV stands for “Share of Voice,” a marketing metric measuring a brand’s visibility. It compares you to competitors’ advertising and social media presence.
What Does “SOV” Mean?
It refers to the percentage of total market exposure a brand has compared to its competitors. In simple words, SOV measures how much visibility and presence your brand has in ads, social media, and other marketing channels compared to others.
For example, if all brands in your industry spend $100,000 on ads, and your brand spends $20,000, your Share of Voice (SOV) is 20%.
Why Is SOV Important?
The word is important because it:
- Shows how much your brand is “heard” in the market.
- Helps measure brand visibility and awareness.
- A higher SOV often leads to higher market share over time.
It is widely used in digital marketing, advertising, and social media strategies.
Recommended Readings:
