Instead of cold-calling or spamming, social selling focuses on creating value, trust, and engagement to influence buying decisions over time.
What Does Social Selling Mean?
Social selling on social media refers to the practice of using social platforms like Instagram, Facebook, LinkedIn, TikTok, and Twitter (X) to connect with potential customers, build relationships, and ultimately drive sales — all without using pushy sales tactics.
How it Works?
- Identify prospects through social media interactions.
- Engage with content by commenting and sharing insights.
- Build relationships by offering value before making a sales pitch.
Key components
- Social selling funnel: The step-by-step process of converting followers into customers.
- Social selling company: Businesses that specialize in social sales strategies.
Tools like LinkedIn Sales Navigator and Facebook Business Suite help brands streamline their strategy.
Businesses and individuals share relevant content, answer questions, comment on posts, and engage in conversations that position them as experts in their field. For example, a skincare brand might share tips on managing acne, respond to followers’ skincare questions, and showcase real customer testimonials.
This ongoing interaction helps build relationships and keeps the brand top of mind when customers are ready to buy.
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