Retargeting is a digital marketing strategy used to show ads to people who have previously interacted with a brand’s website, app, or social media. It helps businesses re-engage potential customers who didn’t complete a purchase or take action the first time.
What Does Retargeting in Digital Marketing Mean?
Retargeting works by tracking user behavior through cookies or pixels. When a user visits a website but doesn’t convert, retarget ads appear on other platforms like Facebook, Google, or Instagram to remind them of the product or service.
Why Is Retargeting Important for Social Media?
On platforms like Facebook and Instagram, this is widely used for:
- Increasing conversions – Encouraging users to complete a purchase.
- Brand recall – Keeping a brand top-of-mind.
- Personalized marketing – Showing ads based on past behavior.
Example: You visit an online store to check out shoes but don’t buy them. Later, while scrolling Instagram, you see an ad for the same shoes. That’s retargeting!
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