With a global audience, social media has become one of the top-rated marketing platforms in the world. With hundreds of tools available in the market, identifying the best can be challenging. To help you choose the best tool for your business, we have listed the top 20 social media marketing tools for businesses in 2025.
Keep reading to learn about these incredible tools. We will also discuss the importance of social media and marketing, so let’s jump right in without further ado.
Importance of Social Media Marketing Tools
There are countless benefits to using marketing tools for social media managers. But why are social media marketing tools so essential? Well, you can understand the answer from the following points mentioned below:
By learning what customers say or do online, you’ll gain insights into their preferences and deepen their involvement with your brand as they interact with content created specifically for them.
Top 20 Social Media Marketing Tools for Businesses for 2025
Here is our list of the top 20 social media marketing tools for businesses in 2025:
1. SocialBu (4.6/5)
SocialBu is one of the best tools for social media marketing. It offers various advanced features and is very easy to use. It helps automate post scheduling, monitoring, publishing across multiple channels, and more. This tool also provides an efficient, time-saving, and easy-to-use unified inbox.
A social inbox connects all your social media inboxes into a unified dashboard. This feature is beneficial and hassle-free, allowing you to see and engage with all your social conversations from one place. The social media monitoring feature helps you keep track of all social conversations.
It also monitors relevant keywords, accounts, and hashtags for your business. These features are great for saving time and increasing efficiency. However, finding appropriate keywords and hashtags can be very time-consuming.
Still, SocialBu can handle it easily by monitoring the trends, relevant hashtags, brand mentions, etc. This helps your agency keep up with the trends and offer better services to your clients.
Many marketers love it because it saves them time and hassle by enabling them to schedule Instagram posts and stories automatically.
Key Features
- Social media posts publishing
- Instagram Stories Scheduling
- Bulk Import
- Scheduling Social media Monitoring
- Team Collaboration
- Twitter Threads Scheduling
- Social media Calendar
- Fully dynamic Automation
- RSS Feed integrations
- Social Media Analytics
- Android App
- 24/7 customer support
Starting Price
7-day free trial.
- $19/ month
- $59/ month
- $199/ month
Supported Platforms
- Google My Business
2. Buffer (4.3/5)
Buffer is a social media marketing tool for businesses to manage social media content. It shares content on today’s most popular social media platforms, allows users to share content using a straightforward method, connects to all social media accounts, and makes it easy to schedule posts.
Buffer is a better alternative to traditional Facebook, LinkedIn, and Twitter logins. It allows users to create and upload posts with one click. The app includes a browser extension that seamlessly integrates with WordPress, Google Chrome, RSS readers, and other essential tools for finding content.
Buffer also provides many social media management options, including publishing, analytics, engagement, and monitoring. Its users love Buffer because of its intuitive and fast results. Buffer also offers excellent collaboration, publishing, concentration, and analytics support.
Key Features
- Social Media Analytics
- Planning and publishing
- Social media scheduling
- RSS feed integration
- Social profile sharing
- 2-step account login
- iOS and Android support
Starting Price
$6/month
Supported Platforms
3. Biteable (4.4/5)
Biteable is another social media marketing tool that allows you to create professional videos, from ads to presentations and social media videos. The interface is straightforward to use. In just five minutes, you can sign up and create a professional-looking video using stock footage and overlay text.
Biteable is super simple to use, even for those with no video editing or creation experience. It lets you easily create videos for social media accounts and other marketing projects.
The stock video options can provide solid social media content for your videos, even with limited time. Biteable’s ease of scalability means you can quickly adapt your videos to different formats. This tool can help you save time and create high-quality content.
Key Features
- Easy and fast video editing
- Unlimited stock footage
- Text editor
- Stock music
- Customer support
- More than 800,000 animations
- Sharing and downloading
- Ten additional editing tools
Starting Price
$29/month
Supported Platforms
- Youtube
4. Buzzsumo (4.5/5)
BuzzSumo is our next pick for social media marketing tools that all marketers love. Social media attracts a lot of traffic from marketing teams and consumers alike.
It would be helpful for marketers to see how much attention certain types of topics and content are getting without wading through piles of data. BuzzSumo’s data analytics allows its users to do that with minimal effort. It can also be used to understand social media sites and share their content.
It’s also great for finding influencers on various social media platforms. This is a great way to keep up with the competition and is valuable for research.
Key Features
- Report exporting
- Social media analytics
- Social reporting
- Monitoring and listening
- Competitors analysis
- Hashtags analytics
- Media distribution
- Blogger search engine
- Reports and visualizations
- Content suggestion
- Collaboration
- Keyword tracking
- Trend analysis
Starting Price
$199/month
Supported Platforms
- Youtube
5. Hootsuite (4.2/5)
Hootsuite is another social media marketing tool that can help you quickly grow your followers by creating quality content that delights and reaches more people.
This fantastic tool has steadily grown in the last few years and is currently used as an 18-million-person tool for businesses worldwide. One of its best features is that it allows users to schedule posts ahead of time. This way, they’re always prepared for significant events, such as new products or events.
Key Features
- Creating and scheduling posts
- Channels management
- Campaigns planners
- Monitoring and reporting
- Automated scheduling
- Team management
Starting Price
$99/month
Supported Platforms
6. Mention (4.3/5)
A mention is another of the best social media marketing tools enabling brands and agencies to monitor the web. And listen for conversations about their brand or company across many social networks. This tool can quickly locate essential discussions happening online. It lets you see who references your business, a particular topic of interest, etc.
This excellent software also allows you to uncover trends, as it will enable you to access not only “key influencers” but also other users.
Mention is a valuable and straightforward social media tracking and monitoring tool.
Key Features
- Automated publishing
- Slack integration
- Pulse notifications
- Tags and smart folders
- Sentiment analysis
- Influencer tracking
- Monitoring
- Analytics
- Social media analytics
- Reporting Account management
Starting Price
$41/month
Supported Platforms
- Youtube
7. Clipchamp (4.2/5)
Clipchamp is another super-easy, free social media marketing tool. There’s nothing to download, and you can access it in your Chrome browser. It’s beginner-friendly, so creators, marketers, and small business owners can work innovatively and edit videos.
As expected, it allows you to trim, resize, add captions, merge clips, and adjust speed. What’s great is you can also create a picture-in-picture effect, make an AI voiceover, use a green screen, import GIFs, record your screen and webcam, and more—for free.
Its easy aspect ratio resizer makes creating batches for Facebook, Instagram, TikTok, YouTube, or any other video you want to make fast. Explore the capabilities of this versatile tool and elevate your video editing experience with Clipchamp, the go-to AI video creator.
Key Features
- Unlimited 480p watermark-free exports
- Text-to-speech feature with 100+ voice and accent options
- Screen and webcam recorder
- Option to add a brand kit and custom watermark to videos
- Team collaboration on video projects
- Themed templates to choose from
- 1M+ stock media available
- Integrations with Google Drive, Zoom, Dropbox, and more
Starting Price
2599pkr/month
Supported Platforms
- Google Chrome or Microsoft Edge Chromium browsers
- Windows PC
- iOS mobile devices
8. Videvo (4.4/5)
Videvo offers a wide selection of free ocean background videos to add to your visuals. Whether you want to showcase a tranquil beach or underwater life, Videvo has you covered. With a library of over 23,000, there are plenty of options to choose from, so you can find the perfect video to match your project.
And the best part? It’s completely free. So, there’s no need to break the bank to get stunning ocean footage.
Key Features
- Free library of over 23,000 videos
- Searchable library
- Compatibility with various software
- Regularly updated
- High-resolution and 4k videos
- Downloadable clips
Starting Price
$7.99/ month
Supported Platforms:
- Youtube
9. Canva (4.7/5)
Canva is another easy-to-use social media marketing tool. It allows you to design anything for social media, including invitations, business cards, and websites. It has an extensive selection of templates in dozens of categories.
Besides that, Canva offers many terrific and fascinating editing tools to help you make your content eye-catching. This tool is straightforward to use, even for beginners. Overall, Canva has everything one needs to design their next project.
Key Features
- Access control
- Collaboration tools
- Communication management
- Customizable
- Easily import/export data
- Drag and drop
- Searching
- Workflow management
- Artwork management
Starting Price
$6.50/month
Supported Platforms
- iOS and Android
- Windows
10. Sumo (4.0/5)
Sumo is another pick for social media marketing tools. It helps you get more customers and automatically convert website visitors into lifetime buyers. So, even if your business has a small budget or team size, Sumo can give you an edge in this competitive industry.
Even some of the most successful companies, like Bulletproof Coffee, use it because they know how vital generating new leads is to their growth.
Key Features
- List building
- Customization
- Pre-made templates
- Unlimited GIFs, Videos, and Images
- Advanced display
- Auto-response
- One-click layout
- Social sharing
- Google Analytics
- Live chat
Starting Price
$49/month
Supported Platforms
- Youtube
11. Zapier (4.5/5)
Zapier is another easy-to-use social media marketing and automation tool. It automatically moves information between your web apps, so you can focus on your most important work and save time and hassle.
With this easy automation tool, you can automate tasks between two or more apps, and no code is necessary. It moves information automatically without coding. So you don’t have to worry about time-consuming work–you’ll save your energy and sanity.
Connecting social media apps like Facebook, Twitter, and Instagram to Zapier will make it easier.
Key Features
- Account integration
- App management
- Database support
- Email management
- Social media integration
Starting Price
$19/month
Supported Platforms
- Slack
- Quickbooks
- Google sheets
- Google Docs, etc.
12. Ad Espresso (3.6/5)
AdEspresso is the most accessible and user-friendly social media marketing tool for Facebook Ads Management. Its intuitive interface allows anyone to create a successful campaign in minutes.
AdEspresso will also automatically split-test your campaigns’ creatives, demographics, and other aspects, so you won’t have to spend hours doing tedious work yourself. It is the most effortless and intuitive Facebook Ads Management and Optimization Tool.
Key Features
- Speedy ad management
- Optimize advertisement campaigns
- Maximum control over timing and placement
- Quick setup
- Onboard management
- Automated Promotion of Ads Collaboration
Starting Price
$49/month
Supported Platforms
- Google My Business
13. Sprout Social (4.4/5)
Sprout Social is another social media marketing and management tool for companies and brands. It is a functional social media management system for multiple-person teams focusing on engagement, publishing, and analytics.
This simple yet efficient tool saves time and makes managing social media accounts easy. With Sprout, you can overcome publishing obstacles and automate time-consuming tasks easily. Overall, it is a powerful, all-in-one social media management tool.
Key Features
- Activity dashboard
- Notifications alerts
- ROI tracking
- Engagement tracking
- Campaign analytics
- Customizations
- Team Report
- Monitoring
- Collision detection
- Message tagging
Starting Price
$199/month
Supported Platforms
- YouTube
14. Social Bakers (4.2/5)
Socialbakers is another pick for social media marketing tools. This tool has partnered with the mega-popular social media site for years and now owns it. It has merged with another well-known name in customer experience software, Astute. It helps in giving them everything they need along their path, from awareness to advocacy.
Key Features
- Social media analytics
- Key metrics tracking
- Head-to-head comparison
- Up-to-date benchmarks
- Advanced analytics tools
- Audience analysis
- Publishing and scheduling
Starting Price
$200/month
Supported Platforms
- Youtube
15. Mav Social (4.7/5)
MavSocial is also a super-awesome marketing tool for all your social media needs. It offers brands and agencies an affordable, unified solution. That allows them to manage their social accounts from start to finish with no hassle at any point in time. Overall, it is a fully integrated social media management & advertising solution for brands and agencies.
Key Features
- Social media analytics
- Organizational-interface
- Publishing and sharing
- Social engagement
- Reporting
- Followers analysis
- Post-performance
- Workflow management
Starting Price
$29/month
Supported Platforms
- YouTube
- Google My Business
- Tumblr
16. Agora Pulse (4.5/5)
Agorapulse is an all-inclusive social media marketing tool. That enables you to manage your accounts more efficiently. Agorapulse’s unified inbox allows easy management of incoming messages. Also manages comments and reviews on the social media platforms. The publishing tool of Agorapulse lets users plan out content.
Plus, it collaborates across multiple channels and can schedule posts in advance. At the same time, analytics are delivered via insightful PDF reports, including what works best and where changes must be made.
Key Features
- Social media analytics
- Scalability
- Competitor analysis
- Post-performance
- Content calendar
- Collaboration
- Monitoring
- Data management and analysis
Starting Price
$79/month
Supported Platforms
- Youtube
17. Sendible (4.5/5)
Sendible is a social media marketing tool that enables you to engage with your audience across multiple channels at any time. Its powerful analytics allow users to track and monitor the success of their campaigns, allowing them to see ROI for every campaign they run on this tool.
With Sendible, teams or businesses can quickly and seamlessly plan content scheduling in one place, preventing miscommunications about what will be shared.
This app gathers valuable data from each post. Since its beta version launched in 2013, more than 20,000 agencies and brands have trusted this popular software. Today, the best marketers rely on it because of how much insight into customer behavior it provides.
Key Features
- ROI tracking
- Customizable branding
- Multi-channel marketing
- Reporting and statistics
- Social media integration
- Bulk scheduling
- Vibrant automation
- Customer support
- Direct posting
- Hashtag suggestion
Starting Price
$29/month
Supported Platforms
- Google My Business
18. Talk Walker (4.4/5)
Talkwalker is a social marketing tool that helps organizations grow their brands. They provide clients with an easy-to-use platform to measure the effectiveness of all their communication efforts, such as social media and advertising campaigns, across any platforms or channels they may use.
Talkwalker is a real-time social media analytics company with offices in six countries. It monitors conversations across different languages and platforms.
Also, the Talkwalker Alerts service provides instant updates from the web. To help communications professionals do their jobs more efficiently.
Key Features
- White labeling service
- Date and report exporting
- Viral hashtags
- Audience engagement analysis
- Competitor analysis
- Sentiment analysis
- Filtering
- Reporting
- Brand monitoring
- Keyword tracking
- Trend analysis
Starting Price
$9,600/year. A free demo is available.
Supported Platforms
- YouTube
- Google My Business
- Tumblr
19. Audiense (4.4/5)
Audiense is also one of the best social media marketing tools. It provides detailed insights into any audience to drive your strategy with actionable and enriched data. It also enables you to create ultra-targeted Twitter Ads at scale. Audiense Insights allows marketers to understand any audience, no matter how unique or diverse.
With filters such as user profiles, affinities, and demographics, you can create highly personalized segments of audiences. These will more successfully reach targeted individuals who want the seller’s product offerings.
Key Features
- Audience management
- Reporting
- Monitoring
- Campaign tools
- Social performance measurement
Starting Price
$1499/month for Audiense Insights, $30/ month for marketing. A free plan is also available.
Supported Platforms
20. Awario (3.9/5)
Awario is a one-stop social media marketing tool for staying on top of your brand’s latest mentions. It also easily monitors your competitors’ every move. You can find sales opportunities from customers mentioning you in their conversations and discover market niche influencers.
With Awario’s flexible Boolean alerts, you can set up a custom search, no matter how complicated. To ensure only relevant results come through, it doesn’t clog your inbox with unimportant messages.
The app allows users to engage directly by liking or sharing posts they find exciting and responding if needed.
Key Features
- Boolean Search
- Sentiment analysis
- Social Listening report
- Slack integration
- Social listening API
Starting Price
$49/month
Supported Platforms
- Youtube
Final Words
In this digital era, marketing has reached a whole new level. Thanks to social media, reaching your target audience globally is no longer impossible, which is why most businesses nowadays prefer social media marketing.
To reap the full benefits of social media, you can use the help of social media marketing tools and take your digital marketing to the next level.
From our 20 top social media marketing tools list in 2025, you can choose the best tool that fits your business requirements. This way, you’ll be able to increase your brand’s visibility and reach a global audience.
Ultimately, this will boost your sales and grow your loyal customers. These tools will help you improve your social media marketing game. We hope this article helped you quickly find the best tool for your business.
Frequently Asked Questions
1. What is a social media marketing tool?
A social media marketing tool helps businesses create, schedule, and publish content on their platforms. With these tools, you can also analyze your performance and plan the content accordingly.
2. What are the 5 P’s of social media marketing?
The 5 P’s of social media marketing include:
- Product
- Price
- Promotion
- Place
- People
3. What is the most used social media marketing tool?
Many social media marketing tools can help you grow your business. Choosing the best one depends on your needs. SocialBu is the top tool for managing businesses and analyzing, curating, scheduling, and publishing content.
4. What are the 7 C’s of social media marketing?
The 7C’s of social media marketing include:
- Community
- Content
- Curation
- Connection
- Creation
- Conversation
- Conversion
5. What are the 5 pillars of social media marketing?
The 5 pillars of social media marketing include:
- Strategy
- Content creation
- Engagement
- Analytics
- Advertising
6. What are the 7 core principles of marketing?
The 7 core principles of marketing include:
- Product
- Price
- Place
- Promotion
- People
- Process
- Physical Evidence
7. What are the 4 E’s of social media marketing?
The 4 E’s include:
- Educate
- Engage
- Entertain
- Empower
1 thought on “Top 20 Social Media Marketing Tools For Businesses in 2025”
Great read regarding aspects on digital marketing tools and their benefits for continued business success. Thanks for this.