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Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients...
Unlocking New Open Internet Content Environments for Global Advertisers
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according...
EXCLUSIVE- The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
EXCLUSIVE- The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The adtech firm’s offerings compete with Criteo.
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its cl...
Network’s backing follows recent pushback from other holdcos.
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 202...
The Trade Desk CEO is making a bold move at a time when many investors are uncertain. But following signals isn't enough -- understanding the story behind them is what matters.
The Trade Desk's Jeff Green Made More Than Any Other Adtech CEO Last Year
The Trade Desk's Jeff Green Made More Than Any Other Adtech CEO Last Year
The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
EXCLUSIVE- Three Top Executives Including Ian Colley Are Leaving The Trade Desk
EXCLUSIVE- Three Top Executives Including Ian Colley Are Leaving The Trade Desk
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids...
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...
Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.
The digital ad-buying specialist is a great company. But is it a great stock?
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