The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan
Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
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Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
The Trade Desk Executive Exodus- Who Left and Where They Went
The Trade Desk Executive Exodus- Who Left and Where They Went
It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused...
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform fro...
Olmstead will join the company on July 9 and report to CEO Jeff Green.
The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment
The Trade Desk's Jeff Green Made More Than Any Other Adtech CEO Last Year
The Trade Desk's Jeff Green Made More Than Any Other Adtech CEO Last Year
The digital advertising company is trading at a relatively cheap valuation.
Advertising industry veteran brings decades of marketer-focused leadership and deep AI expertise to The Trade Desk’s board The Trade Desk, the world’s leading independent advertisi...
Why this investor sees The Trade Desk as uninvestable until leadership fixes structural growth risks.
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with thei...
The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.
Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermed...
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three w...
The Trade Desk's correction is well overdone, but don't expect it to shoot up like a rocket.
Concerns about slowing growth and competition continued to weigh on The Trade Desk.
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
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