Latest updates for Programmatic

Fresh curated links around Programmatic are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Implementing programmatic tool calling on Amazon Bedrock
  • Governing Identity Under Uncertainty: Experimentation and Incrementality in Modern Programmatic Advertising
  • StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video

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Fresh articles and ideas

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aws.amazon.com /1 week ago

Implementing programmatic tool calling on Amazon Bedrock

In this post, we show three ways to implement Programmatic tool calling (PTC) on Amazon Bedrock: a self-hosted Docker sandbox on ECS for maximum control, a managed solution using A...

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dzone.com /1 month ago

Governing Identity Under Uncertainty: Experimentation and Incrementality in Modern Programmatic Advertising

(Series: How Audiences Become Addressable in Programmatic Advertising) Identity is not something you “set.” It is a set of design choices that determine who is eligible, what the s...

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prweb.com /1 week ago

StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video

Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...

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martinfowler.com /1 month ago

Structured-Prompt-Driven Development (SPDD)

LLM programming assistants have demonstrated considerable value, but mostly with individual developers. The internal IT organization in Thoughtworks has been using them...

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Sources covering Programmatic

feeds.dzone.com

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aws.amazon.com

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martinfowler.com

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prweb.com

Recent coverage from public sources
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