Latest updates for Marketing-Analytics

Fresh curated links around marketing-analytics are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • A big shift in measuring marketing impact
  • Ex-Google and Databricks engineers launch martech platform
  • CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

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Fresh articles and ideas

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fastcompany.com /2 weeks ago

A big shift in measuring marketing impact

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest ta...

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marketingtechnews.net /1 week ago

Ex-Google and Databricks engineers launch martech platform

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed f...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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martechseries.com /4 days ago

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

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blog.hubspot.com /1 week ago

Best AI search analytics tools for marketing teams

I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is al...

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learn.g2.com /1 month ago

8 Best E-commerce Analytics Software I Recommend for 2026

I see e-commerce teams constantly trying to comprehend the changes in conversion rates, dips in bestseller sales categories, or a surge in cart abandonment cases. But instead of cl...

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towardsdatascience.com /1 month ago

Democratizing Marketing Mix Models (MMM) with Open Source and Gen AI

A practical system design combining open-source Bayesian MMM and GenAI for transparent, vendor independent marketing analytics insights. The post Democratizing Marketing Mix Models...

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e27.co /1 month ago

From trend-spotters to strategic translators: The AI-driven evolution of the marketing scientist

The marketing science discipline is undergoing a permanent structural transformation. The historical function of the marketing scientist – characterised by the manual construction...

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habr.com /4 weeks ago

Откуда пришли пользователи: first-touch attribution для NestJS + React + Telegram Mini App в 100 строк кода

Я делаю голосовой AI-репетитор английского. Продукт живёт в трёх местах: веб-сайт speakwithai.pro, Telegram Mini App и Android-приложение в RuStore. У меня одна и та же база пользо...

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adweek.com /3 weeks ago

How Marketers Can Get Clean Incrementality Measurements in a Messy World

This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior...

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adexchanger.com /1 month ago

Predictive Analysis And Performance Go Hand In Hand

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue...

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wikifinancepedia.com /2 weeks ago

PPC ROI Calculator

PPC ROI Calculator snapshot (Marketing Analytics): calculator and clear Meaning, FAQ, Benefits, and Examples. The post PPC ROI Calculator appeared first on WikiFinancePedia.

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wikifinancepedia.com /2 weeks ago

Social Media ROI Calculator

Social Media ROI Calculator summary (Marketing Analytics): calculator with Examples, Benefits, Disadvantages, Meaning, and FAQ. The post Social Media ROI Calculator appeared first...

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medium.com /3 weeks ago

Modeling and Optimizing Influencer Marketing with AI: A Comprehensive Guide

A working playbook for the full campaign lifecycle — discovery, overlap, ROI prediction, budget allocation, and content fit — with code…Continue reading on Medium »

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blog.hubspot.com /4 weeks ago

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying q...

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wikifinancepedia.com /1 month ago

Campaign ROI Calculator

Campaign ROI Calculator in focus (Marketing Analytics): calculator and quick Examples, Disadvantages, Meaning, FAQ, and Benefits. The post Campaign ROI Calculator appeared first on...

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socialmediatoday.com /1 month ago

Meta simplifies ad performance elements

An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.

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blog.hubspot.com /1 month ago

What AEO rank trackers measure and why marketers need them

If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering...

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wikifinancepedia.com /3 weeks ago

Marketing ROI Calculator

Marketing ROI Calculator compact brief (Marketing Analytics): calculator + Benefits, FAQ, Disadvantages, Examples, and Meaning. The post Marketing ROI Calculator appeared first on...

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platinumcryptoacademy.com /1 month ago

KnowYourMarket.ai Rolls Out First Reporting Template, Bridging Data and Strategic Clarity

Most businesses today collect more marketing data than they can use. According to HubSpot’s 2026 State of Marketing research, the gap between data collection and execution remains...

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medium.com /1 week ago

Rethinking Mobile App Analytics: From Tracking Activity to Measuring Value

Most mobile teams believe analytics is already solved. SDKs are in place, dashboards are live, and hundreds of events are flowing in real…Continue reading on Digia Studio »

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blog.apify.com /1 month ago

AI brand monitoring: How to track mentions in LLMs

AI brand monitoring becomes scalable with the right tools. Select the right Apify Actors, analyze multiple AI platforms, and get daily reports directly to your Gmail account.

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adexchanger.com /2 weeks ago

Why Albertsons Is Adding The LTV Metric To Its Analytics

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron...

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blog.hubspot.com /1 month ago

15 Competitor Monitoring Tools Teams Actually Use (2026)

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the s...

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Sources covering Marketing-Analytics

feeds2.feedburner.com

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blog.apify.com

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blog.hubspot.com

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e27.co

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habr.com

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learn.g2.com

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