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Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
Attribution models shape how you allocate your digital marketing budget, but no single model tells the complete story. Here's what each of the different attribution models reveal a...
When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” t...
Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assi...
New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...
Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model. The post Customer Lifecycle Strategy,...
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one...
New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...
The Influencer Attribution Gap: Why Your Promo Codes Are Lying To YouContinue reading on Medium »
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior...
This could be a big deal. Meta made a couple of announcements about upgrades to tracking recently, and one really got my attention. The first was an upgraded Meta pixel that will u...
The offline attribution gap has long been the primary pain point for physical retail and print marketing. Dynamic QR codes solve this by decoupling the printed pattern from the des...
BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle,...
Programmatic teams are expected to do more than drive reach and efficiency. You are measured on whether audience strategies actually move products off shelves and drive incremental...
is no longer driven by guesswork or static campaigns. It is powered by intelligence, automation, and precision. As consumer behavior…Continue reading on Medium »
Most QSR brands are optimizing for 28 percent of their revenue. And calling it a win. Let that sink in. Seventy-two percent of sales in the QSR industry still happen offline — at t...
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue...
The adtech firm’s offerings compete with Criteo.
Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...
With consumers spending more time streaming, scrolling and engaging with content, the “digital shelf” is no longer confined to a search engine. Conversion can happen at any time in...
In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest ta...
Measuring Location-Level ROI in Franchise Marketing with Call Tracking, Form Attribution, and Lead Quality Scoring Measuring performance across a franchise system becomes exponenti...
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