Latest updates for Datadriven-Marketing

Fresh curated links around datadriven-marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • AI-Driven Omnichannel Personalisation Strategies for Modern Marketing
  • Five ways marketers can use Genie One
  • Predictive Marketing Analytics: How to Forecast Campaign Performance Before You Spend

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marketingtechnews.net /2 weeks ago

AI-Driven Omnichannel Personalisation Strategies for Modern Marketing

AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As strategies shift from broad segmentation to focusing on individ...

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databricks.com /4 days ago

Five ways marketers can use Genie One

Every marketing team sits on a goldmine of data: campaign performance metrics, customer...

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roboticmarketer.com /1 month ago

Predictive Marketing Analytics: How to Forecast Campaign Performance Before You Spend

Marketing is changing quickly as data transforms how businesses plan spend and measure performance. The ability to forecast campaign results The post Predictive Marketing Analytics...

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marketingtechnews.net /1 week ago

The days of dogwater data are dead

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has time to actually check, and somewhere in all that noise...

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learn.g2.com /1 month ago

I Tried 9 Best Customer Data Platforms in 2026: What Works?

I identified Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Dotdigital, Klaviyo, Adobe Real-Time CDP, and Planhat as the best customer da...

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medium.com /1 month ago

Influencer Advantage Explains 4 Ways Data Improves Creator Marketing

Influencer Advantage helps brands build stronger creator campaigns by combining performance marketing with actionable insights and…Continue reading on Medium »

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am-online.com /1 month ago

An AI-ready data layer that makes insights actionable

Advertisement feature from CitNOW Group

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recruitingheadlines.com /1 month ago

Data-Driven Marketing Starts With Better Decisions | ProIQ

They say you can never have too much of a good thing. But try telling that to today’s digital marketers who are drowning in data. The post Data-Driven Marketing Starts With Better...

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thestartupmag.com /1 month ago

Data-Driven Decisions for Startup Success

In the competitive world of startups, relying only on intuition is risky. The most successful new businesses aren’t just built The post Data-Driven Decisions for Startup Success ap...

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databricks.com /1 month ago

Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.

The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...

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adweek.com /1 month ago

The Future of Advertising Is Predictive- How Deep Learning Is Transforming Marketing

The Future of Advertising Is Predictive- How Deep Learning Is Transforming Marketing

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medium.com /1 month ago

Beyond Guesswork — Bayesian Budget Allocation for Paid Search

Using artificial intelligence to decide where the next Euro goes.Continue reading on Berlin Tech Blog (by mobile.de & Kleinanzeigen) »

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martechseries.com /2 weeks ago

TechDigital Labs Announces Integrated Marketing and Technology Service Model.

TechDigital Labs has announced an integrated service model that brings together search engine optimisation, social media marketing, web development, branding, content support and c...

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blog.google /4 weeks ago

Evolve your marketing with new AI tools

Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.

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salesforce.com /1 month ago

Why Marketers Need to Move Beyond Attribution and Embrace Agentic Optimization

Your marketing data should do more than explain what happened. It should help you decide what to do next.

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simplilearn.com /4 weeks ago

Digital Marketing Vs Data Analytics: Which Is Better? | Simplilearn

Choosing between digital marketing and data analytics can be challenging due to the potential in both fields. Digital marketing focuses on creating engaging content and strategies...

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databricks.com /2 weeks ago

Connecting retail demand planning to campaign and store execution

Retail and consumer goods teams make decisions across a connected but complex operating cycle...

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medium.com /2 weeks ago

Your customer’s customer: What ad tech figured out about proving value before the rest of us

By Shruti Prasanna (Solutions Architect), Nina Williams (Sr. Solutions Architect), Daniel Chegwidden (Solutions Architect), Randy Pitcher…Continue reading on Medium »

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cloud.google.com /4 weeks ago

How WPP operationalizes platform and data engineering for AI marketing

Between chaotic levels of market fragmentation and economic volatility, marketing and communications agencies can no longer rely on the human intuition they’ve traditionally used t...

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marketingdive.com /2 weeks ago

Why smarter DOOH campaigns start with the audience

High-traffic screens are only part of the story. Audience data shows which screens matter most.

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medium.com /1 month ago

AI Digital Marketing in 2026: How Artificial Intelligence is Revolutionizing Online Marketing

Artificial intelligence has become the backbone of modern marketing strategies, helping businesses automate tasks, personalize customer…Continue reading on Medium »

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martechseries.com /1 month ago

New Consumer Brands Turn to Liveops to Improve DRTV Sales Performance and Scalability

New client wins highlight growing demand for flexible inbound sales solutions that maximize DRTV conversions while scaling with changing campaign demand. Liveops, a leader in flexi...

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databricks.com /1 month ago

The last mile: why great first-party data still doesn't make great marketing

Last month, a data team and a marketing team sat in the same room and talked past...

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adweek.com /1 month ago

ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It

The marketing technology driving proven revenue impact in advertising and media.

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cloudblog.withgoogle.com

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learn.g2.com

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marketingtechnews.net

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martechseries.com

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medium.com

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