Latest updates for Customer Data Platform

Fresh curated links around customer data platform are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • I Tried 9 Best Customer Data Platforms in 2026: What Works?
  • B2C CDPs Enter Their Utility Era: Data Is The Foundation, But Outcomes Drive Investment
  • RudderStack MCP: Your whole customer data stack, one conversation away

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

learn.g2.com /1 month ago

I Tried 9 Best Customer Data Platforms in 2026: What Works?

I identified Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Dotdigital, Klaviyo, Adobe Real-Time CDP, and Planhat as the best customer da...

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forrester.com /1 week ago

B2C CDPs Enter Their Utility Era: Data Is The Foundation, But Outcomes Drive Investment

The customer data platform (CDP) category is graduating to a new phase. Marketers have unprecedented expectations for data as AI utilization explodes and marketing demands sophisti...

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rudderstack.com /4 weeks ago

RudderStack MCP: Your whole customer data stack, one conversation away

Connect your AI tools to your whole customer data stack with RudderStack MCP and get 30+ tools for debugging, monitoring, governance, and more.

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martechseries.com /2 weeks ago

Liferay Announces General Availability of Liferay Data Platform

New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native Liferay, a leading provider of Digital Experience Platforms (DXPs), to...

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adexchanger.com /1 month ago

First-Party Data Is About More Than Retargeting And Audience Suppression

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....

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martechseries.com /1 month ago

DataGroomr Expands Customer Data Verification

DataGroomr announced expanded customer data verification capabilities for its Salesforce data quality platform on Salesforce AgentExchange, Salesforce’s marketplace for the agentic...

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martechseries.com /1 month ago

PMG360 Launches AudienceIQ, an Audience Intelligence Platform Built to Close the Gap Between CRM Data & the Real Mar...

A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand...

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dataengineeringcentral.substack.com /1 month ago

Cloudflare as a Data Platform?

new kid on the block

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salesforce.com /6 days ago

Build a Credit Feedback Loop for Data 360

Learn how to cap build costs with data space filters, trace current consumption to a single resource with Digital Wallet DLOs, and tune refresh cadence before a credit spike reache...

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aws.amazon.com /2 weeks ago

Agentic Data Operations Platform (ADOP): Data engineering into hours

The Agentic Data Operations Platform (ADOP) is a reference architecture on Amazon Bedrock that uses specialized AI agents to automate the full Bronze-to-Silver-to-Gold data pipelin...

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openbankingexpo.com /1 month ago

VeriPark integrates Caspian’s Open Data capabilities to enhance digital experiences

The collaboration expands VeriPark’s ecosystem, embedding agile, secure Open Data capabilities directly into its customer journey solutions. Source

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news.sap.com /1 month ago

Breaking Down Silos to Unified Customer Data, Powered by the Advanced Success Plan for SAP Customer Experience

The plan puts proactive and prescriptive guidance at every decision point.

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fiercehealthcare.com /3 weeks ago

HIPAA-compliant marketing platform Ours Privacy lands $15M amid growing pixel concerns

The software is a full-stack marketing solution designed with healthcare privacy in mind. It integrates with a slew of data sources—from websites to EHRs to Big Tech platforms—clea...

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magellan-solutions.com /1 month ago

Customer Database Management Turns Business Data into Revenue Opportunities

Businesses must collect, organize, analyze, and secure customer information to succeed. Failure to analyze and secure customer information can lead […] Magellan Solutions - Call Ce...

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cloud.google.com /4 weeks ago

How WPP operationalizes platform and data engineering for AI marketing

Between chaotic levels of market fragmentation and economic volatility, marketing and communications agencies can no longer rely on the human intuition they’ve traditionally used t...

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magellan-solutions.com /1 month ago

Enterprise Data Management That Gives Insurtech Providers Cleaner Data for Faster Decisions

Data sits at the center of every successful insurtech business. Customer applications, policy records, claims documentation, compliance reports, and payment […] Magellan Solutions...

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editorialge.com /1 week ago

What Is First-Party Data and How to Collect It Ethically: A Practical Guide

First-party data is information a business collects directly from customers, users, subscribers, prospects, or website visitors. It can include account details, purchase history, w...

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martechseries.com /1 week ago

Data Dynamics Launches Enterprise 2.0.5 at LEAP 2026, Bringing Governed AI to the Data Layer

With 60% of AI projects stalled due to data curation and AI readiness, Enterprise 2.0.5 puts governance where it’s actually enforceable, at the data itself. Data Dynamics, a global...

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rudderstack.com /1 month ago

How RudderStack handles customer data in transit

RudderStack is data pipeline infrastructure, not a data broker. Here is how we handle data, what we do not do with it, and how we work.

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roboticsandautomationnews.com /1 month ago

Orania Limited’s 5-Layer Approach to Platform Data Governance

Data governance is one of those disciplines that most platforms know they need and few feel they’ve actually figured out. The concept is straightforward enough: ensure data is mana...

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salesforce.com /1 month ago

Why Data Privacy and Archiving Are the New Marketing Growth Engines

Data privacy in marketing is no longer just about compliance. It's is the foundation for building customer trust, powering AI, and scaling campaign performance.

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databricks.com /1 week ago

How Discovery Bank delivers hyper-personalized banking at scale: behavioral AI, governed data, and real-time decisioning

How can a bank make every client interaction feel personal while meeting the scale, speed, security...

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salesforce.com /1 month ago

Trust Is the Product: How Salesforce Thinks About Data in the AI Era

In the AI era, the most important question you can ask about your data platform isn’t what it can do — it’s whether it does it with your trust intact. At Salesforce, that…

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databricks.com /1 month ago

The last mile: why great first-party data still doesn't make great marketing

Last month, a data team and a marketing team sat in the same room and talked past...

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Sources covering Customer Data Platform

feeds2.feedburner.com

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news.sap.com

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aws.amazon.com

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cloudblog.withgoogle.com

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dataengineeringcentral.substack.com

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editorialge.com

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