Social Media Ideas for Brand-Partnerships

What makes for a great brand partnership

A Macy’s Thanksgiving Day Parade collab shows the power of the unexpected. Putting two recognizable names together doesn’t automatically make a strong brand partnership. Collaborat...

Brand Relationships in Marketing: Why They Still Matter

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Online Research to Delivery: Influencer Partnerships of Five Indonesian Brands

1. IntroductionContinue reading on Medium »

Brands Look Beyond Followers: What Creators Need to Know About Winning Better Partnerships

Brands are looking beyond follower numbers when choosing creators for partnerships. They want creators who have an active audience, strong…Continue reading on Medium »

Authentic Partners with Drake to Scale OVO Globally

Authentic Brands Group (“Authentic”), a global brand and entertainment platform, today announced the acquisition of a majority stake in the intellectual property of OVO, the premiu...

More Than a Familiar Face: The Strategy Behind Indonesia’s Influencer-Brand Partnerships

This case study explores how five Indonesian brands — Wardah, Buttonscarves, Somethinc, Marimas, and Mie Sedaap — approach influencer and…Continue reading on Medium »

How to Build Better Influencer Partnerships

Influencer marketing works best when it feels like a partnership, not a transaction.Continue reading on Medium »

Dr. Squatch’s Partnership Strategy Reveals a Powerful Lesson for Entrepreneurs

From Unilever to Megan Fox and IShowSpeed, Dr. Squatch knows the power of a good partner.

Bravo Fan Fest Is Turning Brands Into Bravolebrities

Brand partners are set to be stars at Bravo Fan Fest 2026.

Could Meteoric Agency Be the Next Big Name in Creator Partnerships?

Creator partnerships are becoming more important as brands look for trusted voices and stronger connections with audiences. A successful…Continue reading on Medium »

What Makes a Great Brand-Creator Collaboration?

A brand finds a creator with a large following. The creator posts the product. The campaign ends. Sounds simple, right?Continue reading on Medium »

Australian Brand Ambassador Programs Worth Considering

A practical guide for creators interested in collaborations on stationery, family, play, and lifestyle.Continue reading on Medium »

The Journeys Formula as Explained by Leaders from Dr. Martens, Timberland, New Balance, Adidas, Birkenstock and More

Brand partners discuss their powerful partnerships with the retailer.

“HI BABE, WE’D LOVE TO COLLABORATE…”: THE LAW BEHIND THE BRAND DEAL

BY OLONIYO FAITH BISOLAContinue reading on Medium »

Volkswagen’s CMO on driving emotional connection through partnerships

Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.

US Open Shows How Brand Partnerships Are Serving a Better Fan Experience

US Open partners American Express, Chase, and more step up their game for fans.

Logo Brands and Timeless Etchings Announce Strategic Manufacturing Partnership

Gap rolls out Fashiontainment strategy with boy band collaboration

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.

Coworking with Kimberley Walker

She leads brand partnerships for Hike.

Your Next Brand Collaboration Needs A Better Reason For Existing Than ‘Publicity’

From Angel Reese’s candy-colored sneaker to reworked J.Crew classics, here’s what the smartest collabs have in common.

Brands Keep Hiring Creators for Reach. Virgin Is Betting $100,000 on Something More Valuable

Creator partnerships are moving beyond sponsored posts. Companies can gain more value by investing in talent, trust, and longer-term relationships together.

Authentic Brands Group Partners with W Heritage Supply for Champion Pinnacle in the U.S. and Canada

Authentic Brands Group (Authentic), a global brand and entertainment platform, announced a new long-term partnership with W Heritage Supply (WHS) to design, develop and distribute...

How Poppi keeps its cultural marketing fizz without over-relying on data

Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.

Why Free People prioritizes cultural co-authorship in celeb tie-ups

At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.