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Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
What Brand Messaging Really Means (And Why It Matters More Than You Think)How does a business stand out to potential customers? It starts with the brand. If you’re picturing a logo...
Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand matters. The question is whether brand can help solve the organiz...
Nobody falls in love with a data point.
Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets. The post Soft...
Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room, but not in the field. The portfolio makes sens...
Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that their commercials for Holiday Inn and Holiday Inn Express...
New offering combines strategy and execution to drive growth
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind? Of course, it’s Calvin Klein. What began...
Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world. Mercedes-Benz generates a big plan and plays...
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...
In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...
IKEA’s marketing strategy is straight-up genius… And it’s why they’re a household name everywhere, not just for those sneaky-flat-pack shelves that take forever to assemble, but fo...
Defining the Modern Digital Marketing Strategy In today’s business world, simply having an online presence isn’t enough. Many companies face the challenge of navigating an ever-evo...
The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little — and can actually do harm to a brand’s reputation and thus i...
Many entrepreneurs build brands with strong online traction. Sales grow. Awareness builds. The next step often becomes retail expansion. That step introduces a new level of pressur...
Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key conc...
Animal branding isn’t about novelty. With so much of the corporate landscape playing it safe, your next competitive advantage might just have fur, feathers or fins. The post The Ef...
The marketing landscape has become brutal for today’s brands, especially with the increasing popularity of social media. Hundreds of ads bombard internet users every day, and it ta...
Fly Emirates marketing strategy starts with a simple but powerful question: why does this airline feel different before you’ve even stepped on board? No matter how crowded the cat...
Small companies often run into the same friction: strong service, uneven recognition, and limited hours for clear communication. Growth then depends on repeatable decisions, not lo...
Enduring brands resist short term trends because they understand the value of consistency. This post explains why restraint protects recognition, builds trust and helps a brand sta...
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