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BY OLONIYO FAITH BISOLAContinue reading on Medium »
Many aspiring Influencers believe that landing brand deals is a privilege reserved for those with hundreds of thousands, or even millions…Continue reading on Medium »
I’ve helped generate 16B+ views and worked with 1,000+ brands to date across a lot of different growth/marketing services. One thing I’ve…Continue reading on Medium »
What to settle before you say yes to gifting: the post, the ad use, the time window and what a paid rate would look like.Continue reading on Medium »
Having more followers can help a creator get noticed, but it does not always lead to better brand deals. Brands are also looking at…Continue reading on Medium »
Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous...
One straightforward brand deal can live comfortably in a chat.Continue reading on Medium »
Brand deals paid her. TikTok Shop changed the equation.
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How Th...
Brand partners are set to be stars at Bravo Fan Fest 2026.
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
Your brand’s next ad buy might just be an influencer’s physical property.
A brand finds a creator with a large following. The creator posts the product. The campaign ends. Sounds simple, right?Continue reading on Medium »
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.
If you run a beauty brand today, you already know where your next customer is likely to hear about you: not in a magazine, and usually not…Continue reading on Medium »
This case study explores how five Indonesian brands — Wardah, Buttonscarves, Somethinc, Marimas, and Mie Sedaap — approach influencer and…Continue reading on Medium »
Built on Meta's official APIs, Roster enables brands to find and evaluate Instagram creators who fit their brand, and get permission to run their ambassadors' best-performing UGC p...
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
A brand wants one video plus ninety days of paid usage for one flat fee. That is two things to price, and they belong on two lines.Continue reading on Medium »
Creator partnerships are moving beyond sponsored posts. Companies can gain more value by investing in talent, trust, and longer-term relationships together.
From Angel Reese’s candy-colored sneaker to reworked J.Crew classics, here’s what the smartest collabs have in common.
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnershi...
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