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pocketgamer.biz /3 weeks ago

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...

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adexchanger.com /1 month ago

Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...

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ascii.jp /3 weeks ago

Pro ai、生成した広告バナーを出稿前に採点する新機能を追加。DPro市場データで勝ち筋と差別化余地を評価

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martechseries.com /1 month ago

Viamedia.ai Joins Go Addressable, Offering Broadcasters and MVPDs Access to TV Targeting Technology for Previously Exclu...

Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...

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martechseries.com /2 weeks ago

Can Adtech Afford the Infrastructure Behind the AI Boom?

Artificial intelligence is quickly finding its way into nearly every part of the advertising ecosystem. It is helping platforms build more sophisticated audience models, optimize c...

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martechseries.com /4 days ago

Creative Adtech: When AI Makes the Advertisement Itself a Real-Time Optimization System

In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging, a...

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adexchanger.com /1 month ago

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...

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adexchanger.com /1 month ago

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...

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martechseries.com /1 month ago

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk’s Kokai platform Users will be able to prioritize campaign outcomes and...

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adweek.com /1 month ago

EXCLUSIVE: Leaked Deck Outlines The Trade Desk&#8217;s Agentic Plans for H2 2026

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

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adexchanger.com /1 week ago

VideoAmp Bets On AI To Connect Ad Planning And Measurement

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...

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pocketgamer.biz /1 month ago

Smadex refreshes brand as Performance CTV becomes growth engine

Smadex has refreshed its brand and website as the advertising company expands from its mobile ads roots into Performance CTV for apps and games. Founded in 2011, Smadex has histor...

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adexchanger.com /3 weeks ago

AppLovin Vs. Unity; Big Tech Is All About Creators

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy deta...

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martechseries.com /1 month ago

TechDigital Labs Announces Integrated Marketing and Technology Service Model.

TechDigital Labs has announced an integrated service model that brings together search engine optimisation, social media marketing, web development, branding, content support and c...

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adexchanger.com /6 days ago

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

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startupdaily.net /1 day ago

Sam Kroonenburg’s adtech, Cuttable, adds $20m million Series A

Cuttable grabs $20m to make AI ads learn from every flop and winner, not just churn content.

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martechseries.com /1 month ago

Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe

Adform clients can now access ChatGPT Ads, as strong client adoption signals growing momentum across the region. Adform, the integrated advertising platform built for the agentic a...

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adweek.com /3 weeks ago

The Trade Desk&#8217;s 10 Years on Wall Street: Booms, Busts, and the Battle for What&#8217;s Next

A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...

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adexchanger.com /1 week ago

Devising A New (Ad) Metric System; Where Did All The UTMs Go?

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...

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adexchanger.com /1 month ago

Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer a...

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ascii.jp /3 weeks ago

Uravation、ChatGPT広告（ChatGPT Ads）の出稿・運用支援を提供開始。開設と計測の実装から、日予算2,500円からの試験出稿、週次...

Uravation、ChatGPT広告（ChatGPT Ads）の出稿・運用支援を提供開始。開設と計測の実装から、日予算2,500円からの試験出稿、週次の運用、Claude Codeでの内製化まで

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bloomidea.com /3 weeks ago

BloomIdea: Measuring ChatGPT ads on Drupal, from the browser and from the server

Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...

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thewrap.com /1 month ago

An Ad Tech Firm Is on the Hunt for Smart AI Bets

The Ledger: OpenAI and Anthropic look to rein in the power of artificial intelligence before it destroys the worldrt AI Bets The post An Ad Tech Firm Is on the Hunt for Smart AI Be...

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habr.com /1 month ago

Подбор рекламных объектов в DSP: сколько стоит найти нужный баннер за сто миллисекунд

Мне давно было любопытно разобраться, как в RTB (Real Time Bidding — аукционная закупка рекламы в реальном времени) устроена хайлоад часть. Задача выглядит сложной: от площадок иде...

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