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Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboo...
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a c...
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100...
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fa...
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...
Tech giant completes deal for 2025 Emmy-winning AI video and image upscaling and enhancement company whose models are already available in Firefly and Photoshop; CEO Eric Yang join...
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a si...
For years, advertisers have been trying to connect digital campaigns with what happens inside physical stores. Perion’s latest acquisition is aimed at closing that gap, extending i...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
Salesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across platforms, and utilize the company’s AI to help marketer...
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
Adobe has completed its acquisition of Topaz Labs. CEO Eric Yang joins Adobe's Digital Video and Audio team, with the company's Neurostream tech promising up to a 95% cut in AI VRA...
The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will...
The former Criteo exec wants to use AI to change market research.
PebblePost announced the appointment of Adam Soroca as Chief Executive Officer. Since its founding, PebblePost has uniquely enabled marketers to harness the predictive power of pur...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...
Adobe has completed its acquisition of Topaz Labs, which will bring AI enhancement capabilities to Adobe’s creative ecosystem. Adobe entered into an agreement to acquire Topaz Lab...
Cuttable grabs $20m to make AI ads learn from every flop and winner, not just churn content.
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...
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