Social Media Ideas for Ad Ops

Latest updates for Ad Ops

Fresh curated links around ad ops are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

unity.com /1 month ago

Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models

Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...

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adexchanger.com /3 weeks ago

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...

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adexchanger.com /2 weeks ago

OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...

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campaignlive.co.uk /1 month ago

Global launches self-serve audio and outdoor ad platform

Move designed to open up inventory to online advertisers.

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adexchanger.com /1 week ago

Adobe Advertising Just Launched Its Own Custom Algorithms Product

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...

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adexchanger.com /1 month ago

AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Progra...

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adweek.com /3 weeks ago

StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business

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adexchanger.com /3 weeks ago

All Aboard On AppsFlyer; When TV Content Looks Like Commercials

AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...

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adexchanger.com /1 month ago

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges...

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adexchanger.com /1 month ago

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...

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adexchanger.com /3 weeks ago

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currentl...

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marketingdive.com /3 weeks ago

Uber Advertising expands beyond owned apps in play for more ad dollars

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

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pocketgamer.biz /2 weeks ago

AppLovin opens self-serve advertising platform to all advertisers

AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...

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adweek.com /1 month ago

OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business

A new job posting aims to position the company as “a leading voice on the future of advertising."

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adexchanger.com /1 month ago

The Competitive Signals Hiding Inside Social Ad Auctions

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive i...

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adexchanger.com /4 weeks ago

The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad te...

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prweb.com /1 month ago

Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising's AI Future

Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...

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adexchanger.com /3 weeks ago

Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle

You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...

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martechseries.com /1 month ago

EDO Launches Ad EnGage Optimize — Autonomous, AI-Powered Solution Bringing Outcomes-Driven Campaign Optimization to Conv...

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-perfo...

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martechseries.com /1 month ago

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

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weworkremotely.com /1 month ago

HoloGrowth: Google Ads Media Buyer @ Growth Agency (DTC Ecommerce)

Headquarters: Worldwide URL: https://www.hologrowth.com/ tl;dr: We need someone who wants ownership and is obsessed with real profit over in-platform metrics. You'll be runni...

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adexchanger.com /2 weeks ago

Can AI Orchestrate Omnichannel Advertising?

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI...

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adexchanger.com /1 month ago

Why Prediction Is Replacing Precision For Outcome-Driven Advertising

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was t...

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adweek.com /3 weeks ago

Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette

Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.

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