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CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how businesses can capture and maintain consumer in...
CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how businesses can capture and maintain consumer in...
‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.
Scroll through LinkedIn, and you will find a flurry of new job listings with curious titles: “Narrative Engineer”, “UGC Engineer”, “Media Engineer.” At first glance, they sound lik...
Brands are already easily recognizable and highly trusted by consumers. Brands can command premium prices because they have earned the […] Magellan Solutions - Call Center | BPO |...
CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how agencies determine the most effective marketing...
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
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Why older influencers are crushing Gen Z creators in brand trust.
Stock ID: 1902781093 There is a version of marketing accountability that looks rigorous from the outside. Dashboards full of data. Regular reporting cycles. Attribution models appl...
Who is the marketer of the next decade? What does their team look like? It’s a question I’ve been sitting with a lot lately, partly because the answer is shifting faster than I’m a...
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis an...
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are...
New research from Madison Logic with The Harris Poll found that 48% of B2B marketers admit they often feel they’re...
Your company needs to understand what the technology rewards, ignores, and trusts.
79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as Top Investments Amidst Growing Industry Pre...
As artificial intelligence (AI) disruption, economic pressure, and audience fragmentation continue to reshape the B2B advertising industry, new research from...
Consumers don't hate marketing itself. They hate intrusive advertising that demands attention without offering value. Here's how commerce media and offer-based marketing (like cash...
79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as...
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and me...
Here's why revenue teams need a "Marketing Engineer" — a systems designer who orchestrates agentic AI workflows — and how to hire and structure the role.
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