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spicyip.com /1 month ago

Well-Known Marks: To Declare or Not to Declare?

Ordinarily, trademark protection is strongest in relation to the identical or similar goods or services for which a mark is registered. Some marks, however, acquire such a strong r...

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adexchanger.com /3 weeks ago

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO...

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spicyip.com