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Trademarks play a vital role in helping businesses establish, protect, and grow their brand identity in an increasingly competitive marketplace. From names and logos to slogans and...
A company’s brand is one of its most valuable assets – and the name, logo, or slogan associated with that business is often what customers most remember, and what drives them to ch...
If we learned anything in Tam, it is that the Register should not be an expression of value judgments. It is and should be a register (small s). Of trademarks. The post The Tradem...
In early March, the darts phenomenon and reigning World Champion, Luke Littler, applied to the UK Intellectual Property Office (“IPO”) to register his face as a trade mark in the U...
She filed three applications with the U.S. Patent and Trademark Office. Two are tied to sound trademarks covering her voice with the sayings, "Hey, it's Taylor Swift" and "Hey, it'...
She filed three applications with the U.S. Patent and Trademark Office. Two are tied to sound trademarks covering her voice with the sayings, "Hey, it's Taylor Swift" and "Hey, it'...
She filed three applications with the U.S. Patent and Trademark Office. Two are tied to sound trademarks covering her voice with the sayings, "Hey, it's Taylor Swift" and "Hey, it'...
This month: a TTAB use-in-commerce decision worth bookmarking, Taylor Swift’s push to use trademark law against AI misuse, a false endorsement suit against Samsung, and a roadside...
Every day, consumers rely on trademarks to identify and select goods and services from businesses that they know and trust. Over time, trademarks come to represent not only the goo...
Details of all scheduled trade mark (unless otherwise specified) procedural hearings, main hearings and appeals to the appointed person.
The Trademark Trial and Appeal Board (“TTAB”) is currently reviewing a case centered on video rental company Blockbuster, which has the potential to significantly widen the scope o...
Consider the following scenario: you have just landed on a new brand name for your business or product. However, you discover that another business is already using it, but has not...
Wherever innovation occurs, intellectual property follows. Intellectual property (or “IP”) refers to trademarks, copyrights, patents, and trade secrets: the legal framework that sa...
What’s trade dress? If you’re a guitar person, you know which brand is associated with a slanted headstock. If you enjoy vodka, you know which brand is sold in a skull-shaped bottl...
This month brought two fast-moving courtroom fights over tech brand names, a major USPTO modernization announcement, and a quietly significant celebrity trademark settlement....By:...
The U.S. Patent and Trademark Office (USPTO) is in the middle of a significant modernization effort designed to make trademark registration faster, more accurate, and more reliable...
When we talk about trademark registration, we often focus only on the technical aspects: distinctiveness, originality, and avoiding conflicts with existing marks. However, in reali...
Most companies accumulate trademark assets gradually and unevenly. New products are launched, old brands linger, and registrations are filed opportunistically rather than strategic...
Originally posted 2013-10-29 12:56:20. Republished by Blog Post PromoterThey just fade away. Mostly. The post Old trademarks never die… appeared first on LIKELIHOOD OF CONFUSIONâ„¢...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
The United States Patent and Trademark Office (USPTO) has announced several new artificial intelligence (AI) enhancements to its trademark search system and to the Trademark Center...
Third-party trademarks and products show up in motion pictures and television productions in all sorts of ways. Cameras pan down busy urban streets with restaurant, retail signage,...
Ever eager to retain control over her masters and ensure that she “never goes out of style,” Taylor Swift is the latest public figure looking toward registration of sensory tradema...
In a significant ruling in Hindware v. Grohe, the Delhi High Court drew a distinction between the use of generic marks and coined, source-identifying marks like “Hindware” as keywo...
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