Latest updates for Trademark

Fresh curated links around Trademark are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • The importance of genuine use of a registered trademark to preserve its value
  • House Marks without a Doctrine: The Unsettled Law Behind Flipkart vs. Marc
  • Fed. Circ. OKs Rejection Of 'Mon Ami' Dog Treat TMs

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letslaw.es /5 days ago

The importance of genuine use of a registered trademark to preserve its value

Registering a trademark is one of the most important steps in protecting the identity of a business, product, or service against third parties. However, obtaining a trademark regis...

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spicyip.com /1 week ago

House Marks without a Doctrine: The Unsettled Law Behind Flipkart vs. Marc

The Supreme Court’s refusal to stay the injunction in Flipkart v. Marc has brought an overlooked trademark question back into focus: can a well-known corporate or “house” brand red...

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law360.com /2 weeks ago

Fed. Circ. OKs Rejection Of 'Mon Ami' Dog Treat TMs

The Federal Circuit on Wednesday refused to revive a bid to register "Mon Ami" as trademarks for dog treats, agreeing with the Trademark Trial and Appeal Board's finding that the m...

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natlawreview.com /2 weeks ago

A Lapsed Trademark Registration Doesn’t Always Mean the Brand is Up for Grabs

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natlawreview.com /3 weeks ago

Trademark Law Is Not a Drag

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illinoislawyernow.com /3 weeks ago

Trademark Protection for Farms, Food Businesses, and Agricultural Brands

Trademark Protection for Farms, Food Businesses, and Agricultural Brands should be considered before a business invests heavily in packaging, signs, websites, merchandise, or adver...

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likelihoodofconfusion.com /2 weeks ago

Best of 2011: Dubious assignations

Originally posted 2015-03-12 22:42:02. Republished by Blog Post PromoterFirst published on March 8, 2011. Steve Baird generously linked back to this LIKELIHOOD OF CONFUSION® post...

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natlawreview.com /1 week ago

Bullseye- Luke Littler is Successful in Securing a Facial Trade Mark Registration

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ipwatchdog.com /1 week ago

Beyond the Logo: 7-Eleven v. Nike and the New Frontier of Brand Identity

Trademark law has traditionally protected the most recognizable aspects of a brand: names, logos, and slogans. Increasingly, however, companies are asking courts to protect somethi...

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law360.com /3 weeks ago

Investor Ares Defends Use Of 'Marq Logistics' TM

U.S. investment giant Ares has rejected claims it tried to profit from a London real estate business' success by using the "Marq Logistics" trademark, arguing that the U.K. company...

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spicyip.com /1 month ago

Public Squares or Private Estates: The Delhi High Court’s Doctrinal Shift in Keyword Advertising

In a significant ruling in Hindware v. Grohe, the Delhi High Court drew a distinction between the use of generic marks and coined, source-identifying marks like “Hindware” as keywo...

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letslaw.es /1 month ago

Trademark registration with or without a logo? Is protection stronger in the European Union vs Spain?

Registering a trademark is not merely an administrative formality: it is a strategic decision that shapes the legal protection of your business in the medium and long term. One of...

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natlawreview.com /1 month ago

Trademark Fight Erupts Over 'The Star' in Washington Media Market

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law360.com /1 week ago

Starbucks Workers United Seeks OK For Name, Logo Use

Starbucks Workers United has asked a Pennsylvania federal court to declare that its name and logo do not infringe the coffee chain's trademarks because they differentiate the union...

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law360.com /5 days ago

The Biggest TM Rulings Of 2026: A Midyear Report

The Seventh Circuit placed limits on trademark plaintiffs in cases against foreign online sellers accused of counterfeiting, and the Trademark Trial and Appeal Board issued precede...

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illinoislawyernow.com /1 month ago

Why Your Social Media Handle Isn’t a Trademark Registration and How to Fix It

You’ve spent years building an audience under your handle, but here’s the thing nobody tells you: that handle is not a trademark. It’s a license from the platform. And if someone e...

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prunderground.com /2 weeks ago

Optimize Live Trademark Granted, Protecting SEO Training Brand

The US Patent and Trademark Office approved Damon Burton's Optimize Live trademark across 10 service categories in marketing education and advertising training. The post Optimize L...

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law360.com /2 weeks ago

'Wemby' TM Bid Falsely Suggests NBA Star Link, TTAB Rules

The Trademark Trial and Appeal Board has rejected an apparel company's bid to register "Wemby," ruling in a precedential opinion that the term falsely suggests a connection with Sa...

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illinoislawyernow.com /3 weeks ago

Can You Trademark a Logo Made with AI? What Business Owners Need to Know

Different AI design tools have wildly different rules about trademark registration. Canva explicitly prohibits it. Midjourney has a revenue threshold. Adobe Firefly offers IP indem...

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spicyip.com /1 month ago

One more shot at Keyword Advertising……. aaaannndd Hit Wicket!

On 22 May 2026 the Delhi High Court held that Google infringes the trademark HINDWARE by letting rival sanitary ware sellers bid on that word as a Google Ads keyword. Arul Murugan’...

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spicyip.com /1 month ago

In the Aftermath of Parle: Unsettling Questions for Trade Mark Law

What happens when trademark law privileges filing priority over marketplace reality? The Delhi High Court’s April 10 ruling in the ‘20-20’ dispute raises difficult questions about...

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law360.com /1 month ago

7th Circ. Affirms Grunt Style's $739K Army Motto TM Award

The Seventh Circuit has upheld a jury verdict that awarded Chicago T-shirt company Grunt Style LLC $739,000 against another company for infringing its trademark of the U.S. Army sl...

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law360.com /2 weeks ago

Blue-White Stripes Common Frozen-Treat Decor, TTAB Says

Ralph's Famous Italian Ices Franchise Corp. cannot register as a trademark the blue-and-white vertical stripe pattern used on its shops, packaging and marketing materials, the Trad...

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natlawreview.com /5 days ago

Rise and Shine: SCOTUS Wakes Up to a Trademark Fight

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Sources covering Trademark

letslaw.es

Recent coverage from public sources
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natlawreview.com

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spicyip.com

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illinoislawyernow.com

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ipwatchdog.com

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law360.com

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