Latest updates for Pubmatic Activate

Fresh curated links around PubMatic Activate are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences
  • PubMatic Launches Decision Fabric on AgenticOS, Giving Partner Decision Models a Native Environment Inside the Programma
  • Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

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pocketgamer.biz /6 days ago

PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences

Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to g...

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martechseries.com /1 month ago

PubMatic Launches Decision Fabric on AgenticOS, Giving Partner Decision Models a Native Environment Inside the Programma...

inPowered AI, MiQ, Chalice AI and SWYM.AI to Pilot New Capability, Running Buyer and Algorithm Intelligence Inside the Auction Alongside PubMatic’s Active AI Agents PubMatic, the l...

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martechseries.com /3 weeks ago

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...

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adexchanger.com /1 month ago

Publisher Problems, DSP Solutions; Who’s Tagging Out?

Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...

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martechseries.com /1 month ago

Introducing Magnite Orchestration: Powering the Future of Agentic Advertising

Dentsu and DIRECTV Advertising among partners testing Magnite’s expanded buyer and seller agent capabilities Magnite (NASDAQ:MGNI), the largest independent sell-side advertising co...

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martechseries.com /1 day ago

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agen...

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martechseries.com /1 month ago

Hightouch Launches Exposure Log Matching for The Trade Desk

Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermed...

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qchron.com /2 days ago

The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP

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martechseries.com /4 weeks ago

Perion Launches Ask Perion, an Agentic Self-Serve Mobile App Designed to Accelerate Omnichannel Execution and Increase E...

Ask Perion makes AI-driven, self-serve campaign planning and performance intelligence available to every marketer, debuting at Cannes Lions 2026 Perion, an advanced technology lead...

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martechseries.com /3 weeks ago

AdPlayer.Pro Joins Google’s Ad Manager Technology Partner Program as a Certified Member

AdPlayer.Pro has officially been approved as a Google Ad Manager Technology Partner (AMTP), joining the program’s network of recognized technology providers. AdPlayer.Pro, a global...

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martechseries.com /1 month ago

Samsung Ads makes it easier for brands to advertise programmatically

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by...

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prweb.com /1 month ago

StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video

Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...

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martechseries.com /3 weeks ago

Upwave and MNTN Expand Partnership to Scale Brand Outcomes on Connected TV

MNTN advertisers can now launch Upwave Brand Lift measurement directly in the platform and quickly understand how their CTV campaigns are impacting brand metrics Upwave, the Brand...

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adexchanger.com /1 month ago

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...

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martechseries.com /1 month ago

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

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martechseries.com /3 weeks ago

Teads Launches CTV Ensemble for Unified Omnichannel Orchestration

Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. The launch highlig...

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socialmediatoday.com /4 weeks ago

X adds Google Tag Manager integration

The app expanded several areas of its Ad Managers platform to make promotions more accessible to marketers regardless of coding experience.

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martechseries.com /1 month ago

Bangladesh Performance Marketer Morshed Parvej Patwary Launches Meta Ads and Google Ads Consultancy for Global Clients

Bangladesh Performance Marketer Launches Meta Ads Consultancy for Global Remote Clients #MetaAds #GoogleAds #PerformanceMarketing Md Morshed Parvej Patwary, a senior performance ma...

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martechseries.com /1 week ago

Audyence and Demandbase Launch First Native Integration for B2B Lead Generation

Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps. Audyence, B2B’s first progr...

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pocketgamer.biz /2 weeks ago

AppLovin opens self-serve advertising platform to all advertisers

AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...

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prweb.com /1 month ago

Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising's AI Future

Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...

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adexchanger.com /4 weeks ago

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currentl...

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adexchanger.com /1 week ago

Adobe Advertising Just Launched Its Own Custom Algorithms Product

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...

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martechseries.com /3 weeks ago

PropellerAds Launches Paid Social Traffic, a New Way to Reach Social Media Audiences

PropellerAds, a leading advertising platform, has rolled out Paid Social Traffic, a standalone format that gives advertisers access to paid social media audiences from inside their...

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pocketgamer.biz

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prweb.com

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qchron.com

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socialmediatoday.com

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