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Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that...
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns NEW Y...
The fast-food giant is testing a commerce media network, putting ads from other companies on its menu boards and screens. It could be a $1 billion business.
AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
American advertisers are operating in a media environment with more channels, more data, and more technology than ever before. Yet for marketers, the central challenge is shifting....
These B2B companies will help you get customers’ attention—and turn it into measurable business results.
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a singl...
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive mo...
A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...
Ad insiders advise CMOs to keep calm, check their exposure, and seek independent measurement in the wake of the lawsuit.
The milestone reflects growing demand for accessible connected TV advertising among small and midsize businesses in the United States. PPINGG, a connected TV (CTV) advertising plat...
Discord is "opening the platform to advertisers, regardless of their budget."
Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.
The platform closes a retail measurement gap as e-commerce tracking becomes harder.
Ads are becoming an attractive source of revenue, creating new questions about how commercial incentives may shape the answers we receive The post Advertising in AI: Can We Really...
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
Behind every major advertising platform is a small group of people who decide what an ad looks like, how it gets priced and sold, and how its results get proven. Lukia Xu, a Los An...
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