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The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their r...
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
Two companies from this sector are listed on the SME exchange -- SIMCA Advertising and Bright Advertising have seen renewed investor interest
Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.
Electronic Arts has launched EA Advertising, a dedicated platform that places brand content directly inside gameplay. Announced this month and reported by Gamesindustry Biz, the...
Why older influencers are crushing Gen Z creators in brand trust.
74% of free streaming viewers like the brands in their ad breaks. CPG planners are taking note.
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...
At Cannes Lions, marketers grappled with how to influence A.I. chatbots.
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars. But behind the scenes, ad buyers and buy-side ad tec...
The new EA Advertising platform is launching with partnerships from Visa, Red Bull, Xfinity, Lowe's, Peacock, and Mountain Dew.
Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
Consumers don't hate marketing itself. They hate intrusive advertising that demands attention without offering value. Here's how commerce media and offer-based marketing (like cash...
Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
New marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.
Launch gives small and medium sized businesses unprecedented opportunity to advertise across major UK broadcasters.
Advertisers bet on movie stars to stand out in IPL 2026 season
Advertisers bet on movie stars to stand out in IPL 2026 season
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