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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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adexchanger.com /3 weeks ago

PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...

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adexchanger.com /1 month ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

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adexchanger.com /1 month ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...

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martechseries.com /1 day ago

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

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qchron.com /3 weeks ago

How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

SINGAPORE, May 8, 2026 /PRNewswire/ -- Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a...

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prweb.com /1 month ago

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

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qchron.com /1 month ago

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers

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adexchanger.com /1 month ago

Meta Is Launching An Easy Button For CAPI

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less ex...

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socialmediatoday.com /1 month ago

Meta simplifies ad performance elements

An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.

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adweek.com /1 month ago

Meta is Quietly Becoming a Bigger Ad Business Than Google

According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.

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adexchanger.com /2 weeks ago

Penske Media Illuminates Dark Traffic To Find New Revenue

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their site...

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adexchanger.com /3 weeks ago

Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google

Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles...

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martechseries.com /1 month ago

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketp...

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forrester.com /1 month ago

Omnichannel Ad Platforms: The Future Beyond DSPs

The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...

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adexchanger.com /1 month ago

DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its cl...

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martechseries.com /1 month ago

Mundial Media Appoints Matt Weisbecker as Chief Revenue Officer

Seasoned revenue executive joins to lead commercial expansion of Cadmus AI platform Mundial Media, an AI-powered advertising platform purpose-built to deliver cultural precision at...

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adexchanger.com /1 month ago

Primed For Upfronts; How Much AI Is Too Much AI?

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfron...

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adexchanger.com /1 month ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are ti...

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adexchanger.com /1 month ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market sh...

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webwire.com /1 month ago

Hearst Launches “Hearst News,” a Proprietary National Programmatic Advertising Network Leveraging Hearst's Newspaper &am...

Hearst announced the launch of “Hearst News,” a fully unified, owned-and-operated programmatic network that brings together the digital scale of Hearst's 30 daily and 50 weekly new...

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adexchanger.com /1 month ago

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective ma...

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adexchanger.com /3 weeks ago

A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is...

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