Social Media Ideas for Pubmatic

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner f...

PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Accelerate Growth as AI Transforms Digital Advertising

Veteran revenue leader from Uber Advertising, Google to lead global revenue strategy and execution as company deepens relationships with brands, agencies, DSPs and publishers PubMa...

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...

PubMatic: Optimisim On Underlying Business Growth Despite Fair Valuation

AI Agents Are Giving Publishers A New Way To Monetize Their Data

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automat...

Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue

The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital...

PubMatic Announces Planned Retirement of Chief Financial Officer Steve Pantelick

Pantelick to serve as CFO into the first quarter of 2027, then as senior adviser through July 1, 2027; search for his successor underway PubMatic, Inc., the leading AI-powered ad t...

Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV

New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer s...

Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collect...

AppLovin vs. Meta Platforms: Analyzing Quarterly Revenue Trajectories Between These High-Growth Digital Media Companies

AppLovin's revenue is expanding at double-digit rates while Meta sustains massive scale; the real question is whether the growth gap will persist.

The Great Meta Migration

Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta...

X launches MCP server

The system allows advertisers to connect their campaigns to the artificial intelligence tool of their choice and use it to guide their promotions.

Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies

The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.

Aurion11 launches MDN11 to automate mobile ad yield optimisation

Aurion11 has launched MDN11, a modular adtech suite designed to help mobile publishers improve advertising yield without requiring changes to their existing mediation setups. Unve...

Picking An MMM

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a sear...

Meta Stock: A Cash-Gushing Ad Giant With a Powerful Moat but Limited Diversification

Meta's profits hinge on its massive ad-fueled social network, with diversification still uncertain.

FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers

Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...

Maximum Performance, Minimum Effort; A Fix For Overfrequency?

Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? ap...

Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize t...

Programmatic Ad Platforms: 10 Best Solutions in 2026

What is programmatic advertising? Programmatic advertising is the buying and selling of ad space automatically through software, without a human salesperson negotiating every deal....

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer...

Innovid Expands NIVO with Meta Ads MCP Integration to Bring Connected AI Workflows to Social Advertising

Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows Innovid, the leading omnichannel advertising platform, announced it...